Trigger Foods: The Influence of â€œIrrelevantâ€ Alternatives in School Lunchrooms
AbstractRational choice theory commonly assumes that the presence of unselected choices cannot impact which among the remaining choices is selectedâ€”-often referred to as â€œindependence of irrelevant alternatives.â€ We show that such seemingly irrelevant alternatives influence choice in a school lunch setting. In these lunchrooms, we provide evidence that the presence of specific side dishes-â€”trigger foods-â€”can strongly increase the sales of unhealthy Ã la carte options, even when the trigger foods are not selected. This behavioral anomaly can be exploited to lead children to healthier choices. We also offer a method that can be used to identify such foods.
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Bibliographic InfoArticle provided by Northeastern Agricultural and Resource Economics Association in its journal Agricultural and Resource Economics Review.
Volume (Year): 41 (2012)
Issue (Month): 1 (April)
independence of irrelevant alternatives; linear probability model; child nutrition programs; food selection; Ã la carte item; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; Institutional and Behavioral Economics;
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