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Consumption experience: past, present and future

Author

Listed:
  • Damien Chaney

    (Département de marketing [ESC Troyes] - Groupe ESC Troyes en Champagne)

  • Renaud Lunardo
  • Rémi Mencarelli

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

Abstract

The purpose of this paper is to propose both a retrospective and a prospective look at one of the most powerful concepts in marketing research: consumption experience.

Suggested Citation

  • Damien Chaney & Renaud Lunardo & Rémi Mencarelli, 2018. "Consumption experience: past, present and future," Post-Print hal-01951670, HAL.
    • Handle: RePEc:hal:journl:hal-01951670
    Note: View the original document on HAL open archive server: https://hal.science/hal-01951670
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    References listed on IDEAS

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    Cited by:

    1. Larissa Becker & Elina Jaakkola, 2020. "Customer experience: fundamental premises and implications for research," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 630-648, July.
    2. Kawaf, Fatema, 2019. "Capturing digital experience: The method of screencast videography," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 169-184.
    3. Bernard Cova, 2021. "The new frontier of consumer experiences: escape through pain," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 60-69, June.
    4. Klaus, Phil & Kuppelwieser, Volker G. & Heinonen, Kristina, 2023. "Quantifying the influence of customer experience on consumer share-of-category," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).

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    More about this item

    Keywords

    Emotions; Marketing theory; Consumer experience; Consumption experience; Experiential marketing;
    All these keywords.

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