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The flagship stores as sustainability communication channels for luxury fashion retailers

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  • Arrigo, Elisa

Abstract

Sustainability issues have arisen also in luxury retailing; the paper aims at investigating the role played by flagship stores in expressing the sustainability commitment of luxury fashion brands and at defining the key features of in-store sustainability communications. Through a qualitative research design, a conceptual framework has been proposed on how flagship stores should be designed and managed to display a commitment towards sustainable development. Findings identified for the first time the distinctive aspects of sustainability communications delivered within and through flagship stores, and revealed that such in-store communications can support luxury fashion retailers in making stakeholders aware of their sustainability commitment.

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  • Arrigo, Elisa, 2018. "The flagship stores as sustainability communication channels for luxury fashion retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 170-177.
    • Handle: RePEc:eee:joreco:v:44:y:2018:i:c:p:170-177
    DOI: 10.1016/j.jretconser.2018.06.011
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    2. Mohamed Akli Achabou, 2021. "Is animal welfare a central issue for consumers of luxury goods?," Natural Resources Forum, Blackwell Publishing, vol. 45(1), pages 18-36, February.
    3. Victoria-Sophie Osburg & Iain Davies & Vignesh Yoganathan & Fraser McLeay, 2021. "Perspectives, Opportunities and Tensions in Ethical and Sustainable Luxury: Introduction to the Thematic Symposium," Journal of Business Ethics, Springer, vol. 169(2), pages 201-210, March.
    4. Osburg, Victoria-Sophie & Yoganathan, Vignesh & McLeay, Fraser & Diallo, Mbaye Fall, 2022. "(In)compatibilities in sustainable luxury signals," Ecological Economics, Elsevier, vol. 196(C).
    5. Grigorescu Adriana & Ion Amalia Elena, 2020. "Innovation and product management – The direction of the 21st century luxury market," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 1035-1045, July.
    6. Liu, Chih-Hsing, 2021. "Conducting qualitative and quantitative analyses of sustainable behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    7. Shashi & Piera Centobelli & Roberto Cerchione & Amit Mittal, 2021. "Managing sustainability in luxury industry to pursue circular economy strategies," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 432-462, January.
    8. Katharina Stolz, 2022. "Why Do(n’t) We Buy Second-Hand Luxury Products?," Sustainability, MDPI, vol. 14(14), pages 1-24, July.
    9. Quach, Sara & Septianto, Felix & Thaichon, Park & Nasution, Reza Ashari, 2022. "The role of art infusion in enhancing pro-environmental luxury brand advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    10. Thorey S Thorisdottir & Lara Johannsdottir, 2020. "Corporate Social Responsibility Influencing Sustainability within the Fashion Industry. A Systematic Review," Sustainability, MDPI, vol. 12(21), pages 1-64, November.
    11. Wu, Kuo-Jui & Tseng, Ming-Lang & Yang, Wen-Hua & Ali, Mohd Helmi & Chen, Xiaobo, 2023. "Re-shaping sustainable value chain model under post pandemic disruptions: A fast fashion supply chain analysis," International Journal of Production Economics, Elsevier, vol. 255(C).
    12. Alessia Grassi, 2022. "“We Like That It Matters!”: Towards a Socially Sustainable Retail Store Brand Experience," Sustainability, MDPI, vol. 14(23), pages 1-17, December.
    13. Jennifer Kunz & Stephanie May & Holger J. Schmidt, 2020. "Sustainable luxury: current status and perspectives for future research," Business Research, Springer;German Academic Association for Business Research, vol. 13(2), pages 541-601, July.
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    15. Amélia Brandão & Carmo Cupertino de Miranda, 2022. "Does Sustainable Consumption Behaviour Influence Luxury Services Purchase Intention?," Sustainability, MDPI, vol. 14(13), pages 1-28, June.

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