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Sustainable luxury: current status and perspectives for future research

Author

Listed:
  • Jennifer Kunz

    (Universität Augsburg)

  • Stephanie May

    (Hochschule Koblenz, University of Applied Sciences)

  • Holger J. Schmidt

    (Hochschule Koblenz, University of Applied Sciences)

Abstract

Over the past decades, the luxury sector has been constantly growing; consequently, luxury products have attracted the interest of many scholars. Nevertheless, only recently research has been started to investigate possible relations between luxury and activities in terms of corporate social responsibility (CSR) and sustainability. This development was overdue: as luxury products often act as industry models, a shift towards sustainable luxury can pave the way for more sustainable mass products on a broad scope as well. Thus, a profound understanding of the mechanisms behind the successful combination of luxury and sustainability can provide insights for both enhancing individual firm success and achieving a shift towards more sustainable products, which is desirable from a societal perspective. To foster this research stream, the present paper provides a systematic literature review on luxury and sustainability in a broader sense, which, based on an inductive approach, identifies the various areas covered by existing research. This allows critical reflection of what is still missing in the ongoing discussions and shows where priorities within research have been set. We identify several major blind spots within extant research and discuss possible further research paths to close them.

Suggested Citation

  • Jennifer Kunz & Stephanie May & Holger J. Schmidt, 2020. "Sustainable luxury: current status and perspectives for future research," Business Research, Springer;German Academic Association for Business Research, vol. 13(2), pages 541-601, July.
    • Handle: RePEc:spr:busres:v:13:y:2020:i:2:d:10.1007_s40685-020-00111-3
    DOI: 10.1007/s40685-020-00111-3
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    4. Marlene Vock, 2022. "Luxurious and responsible? Consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands," Journal of Brand Management, Palgrave Macmillan, vol. 29(6), pages 569-583, November.
    5. Shashi & Piera Centobelli & Roberto Cerchione & Amit Mittal, 2021. "Managing sustainability in luxury industry to pursue circular economy strategies," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 432-462, January.
    6. Wen-Yun Chang & Viriya Taecharungroj & Supara Kapasuwan, 2022. "Sustainable Luxury Consumers’ Preferences and Segments: Conjoint and Cluster Analyses," Sustainability, MDPI, vol. 14(15), pages 1-16, August.
    7. Amélia Brandão & Carmo Cupertino de Miranda, 2022. "Does Sustainable Consumption Behaviour Influence Luxury Services Purchase Intention?," Sustainability, MDPI, vol. 14(13), pages 1-28, June.
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