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Consumer rapport to luxury : Analyzing complex and ambivalent attitudes

Author

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  • DUBOIS, Bernard
  • LAURENT, Gilles
  • CZELLAR, Sandor

    (University of Geneva)

Abstract

The very nature of luxury goods, the variety of consumption situations and the everlasting philosophical debate over luxury lead to particularly complex and ambivalent consumer attitudes, as evidenced by a first study based on the content analysis of in-depth interviews. A second study, based on surveys in twenty countries using finite mixture modeling, identifies three types of consumer rapport to luxury.

Suggested Citation

  • DUBOIS, Bernard & LAURENT, Gilles & CZELLAR, Sandor, 2001. "Consumer rapport to luxury : Analyzing complex and ambivalent attitudes," HEC Research Papers Series 736, HEC Paris.
    • Handle: RePEc:ebg:heccah:0736
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    References listed on IDEAS

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    More about this item

    Keywords

    luxury; ambiguity; attitude measurement; consumer behavior;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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