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Consumer rapport to luxury : Analyzing complex and ambivalent attitudes

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Author Info
DUBOIS, Bernard
LAURENT, Gilles
CZELLAR, Sandor (University of Geneva)
Abstract

The very nature of luxury goods, the variety of consumption situations and the everlasting philosophical debate over luxury lead to particularly complex and ambivalent consumer attitudes, as evidenced by a first study based on the content analysis of in-depth interviews. A second study, based on surveys in twenty countries using finite mixture modeling, identifies three types of consumer rapport to luxury.

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Publisher Info
Paper provided by HEC Paris in its series Les Cahiers de Recherche with number 736.

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Length: 56 pages
Date of creation: 01 Oct 2001
Date of revision:
Handle: RePEc:ebg:heccah:0736

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Postal: HEC Paris, 78351 Jouy-en-Josas cedex, France
Web page: http://www.hec.fr/
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Related research
Keywords: luxury; ambiguity; attitude measurement; consumer behavior;

Find related papers by JEL classification:
D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

This paper has been announced in the following NEP Reports:

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Kemp, Simon, 1998. "Perceiving luxury and necessity," Journal of Economic Psychology, Elsevier, vol. 19(5), pages 591-606, October. [Downloadable!] (restricted)
  2. Sherry, John Jr. & McGrath, Mary Ann & Levy, Sidney J., 1993. "The dark side of the gift," Journal of Business Research, Elsevier, vol. 28(3), pages 225-244, November. [Downloadable!] (restricted)
  3. Bagwell, Laurie Simon & Bernheim, B Douglas, 1996. "Veblen Effects in a Theory of Conspicuous Consumption," American Economic Review, American Economic Association, vol. 86(3), pages 349-73, June. [Downloadable!] (restricted)
  4. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. " The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 9(2), pages 132-40, September.
  5. Otnes, Cele & Lowrey, Tina M & Shrum, L J, 1997. " Toward an Understanding of Consumer Ambivalence," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 24(1), pages 80-93, June.
  6. Fournier, Susan, 1998. " Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 24(4), pages 343-73, March.
  7. Hayes, Kathy J & Molina, David J & Slottje, Daniel J, 1988. "Measuring Preference Variation across North America," Economica, London School of Economics and Political Science, vol. 55(220), pages 525-39, November. [Downloadable!] (restricted)
  8. Bearden, William O & Etzel, Michael J, 1982. " Reference Group Influence on Product and Brand Purchase Decisions," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 9(2), pages 183-94, September.
  9. Corneo, Giacomo & Jeanne, Olivier, 1997. "Conspicuous consumption, snobbism and conformism," Journal of Public Economics, Elsevier, vol. 66(1), pages 55-71, October. [Downloadable!] (restricted)
  10. Coelho, Philip R P & McClure, James E, 1993. "Toward an Economic Theory of Fashion," Economic Inquiry, Oxford University Press, vol. 31(4), pages 595-608, October.
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