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Toward an Economic Theory of Fashion

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Author Info
Coelho, Philip R P
McClure, James E

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Abstract

Competition for rank within animal societies is an innate drive recognized in sociobiological and evolutionary theory. In human societies, fashion signals social rank or status. The authors extend standard economic theories of competitive and noncompetitive markets to analyze fashion by including the status-seeking incentive. In the competitive case, the conditions under which fashion cycles occur are examined. In the noncompetitive case, producers of fashion services discriminate between customers intertemporally to sustain the fashionability of their services. Unlike the standard models of fashion that populate marketing textbooks, the authors' theory of fashion does not require that demand curves slope upward. Copyright 1993 by Oxford University Press.

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Publisher Info
Article provided by Oxford University Press in its journal Economic Inquiry.

Volume (Year): 31 (1993)
Issue (Month): 4 (October)
Pages: 595-608
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Handle: RePEc:oup:ecinqu:v:31:y:1993:i:4:p:595-608

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  1. Philip R. P. Coelho & James E. McClure, 1996. "Social context and the utility of wealth: Addressing the Markowitz challenge," Working Papers 199602, Ball State University, Department of Economics, revised Jan 1998. [Downloadable!]
    Other versions:
  2. Giacomo Corneo & Olivier Jeanne, 1994. "A Theory of Fashion Based on Segmented Communication," Discussion Paper Serie A 462, University of Bonn, Germany. [Downloadable!]
  3. Philip R. P. Coelho & Daniel B. Klein & James E. McCure, 2005. "Rejoinder to Pesendorfer," Econ Journal Watch, Atlas Economic Research Foundation, vol. 2(1), pages 32-41, April. [Downloadable!]
  4. DUBOIS, Bernard & LAURENT, Gilles & CZELLAR, Sandor, 2001. "Consumer rapport to luxury : Analyzing complex and ambivalent attitudes," Les Cahiers de Recherche 736, HEC Paris. [Downloadable!]
  5. G.M. Peter Swann, 1999. "An Economic Analysis of Taste-A Review of Gary S. Becker: Accounting for Tastes," International Journal of the Economics of Business, Taylor and Francis Journals, vol. 6(2), pages 281-296, July. [Downloadable!] (restricted)
  6. Wallace HUFFMAN & Richard E. JUST, 1995. "Transaction Costs, Fads, And Politically Motivated Misdirection In Agricultural Research," Staff Papers 277, Iowa State University Department of Economics. [Downloadable!]
  7. Emanuela Randon, 2002. "L’analisi positiva dell’esternalità: rassegna della letteratura e nuovi spunti," Working Papers 58, University of Milano-Bicocca, Department of Economics, revised Jun 2002. [Downloadable!]
  8. Daniel Krähmer, 2005. "Advertising and Conspicuous Consumption," Discussion Papers 72, SFB/TR 15 Governance and the Efficiency of Economic Systems, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich. [Downloadable!]
  9. Giacomo Corneo & Olivier Jeanne, 1994. "Conspicuous Consumption and the Existence of Upward Sloping Demand Curves," Discussion Paper Serie A 461, University of Bonn, Germany. [Downloadable!]
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