“We Like That It Matters!”: Towards a Socially Sustainable Retail Store Brand Experience
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- Arrigo, Elisa, 2018. "The flagship stores as sustainability communication channels for luxury fashion retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 170-177.
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Keywords
social sustainability; consumer education; brand purpose; cognitive engagement; fashion retailing; fashion branding;All these keywords.
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