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L'expérience d'achat dans les boutiques de luxe : Etude des dimensions selon les motivations d'achat des consommateurs de luxe

Author

Listed:
  • Nathalie Veg-Sala

    (UPN - Université Paris Nanterre)

  • Angy Geerts

Abstract

The aim of this research is to analyze the dimensions of luxury experience in luxury stores and to apprehend these according to duality of luxury purchases motivations (personal and interpersonal). Beyond the contextualisation in luxury sector of the three founding dimensions of the purchasing experience (sensory, hedonic, social), through a qualitative study, this research shows how brands can adapt the implementation of the experience according to consumer profiles.

Suggested Citation

  • Nathalie Veg-Sala & Angy Geerts, 2021. "L'expérience d'achat dans les boutiques de luxe : Etude des dimensions selon les motivations d'achat des consommateurs de luxe," Post-Print hal-04154737, HAL.
    • Handle: RePEc:hal:journl:hal-04154737
    Note: View the original document on HAL open archive server: https://hal.science/hal-04154737
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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