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The future of value creation and innovations: Aspects of a theory of value creation and innovation in a global knowledge economy

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  • Johannessen, Jon-Arild
  • Olsen, Bjørn

Abstract

What enhances innovation and value creation in the global knowledge economy? We offer several answers here, chief among them this: Leaders need to move away from focusing on developing innovations and value within the mental models, systems, and organizational solutions of the old industrial economy, with its firm- and product-centric view of value. Instead, they need to focus on providing tailor-made products and services to the newly connected and interconnected customer. They can do this with individualized immediate feedback, a new organizational logic, and new cooperating structures.

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  • Johannessen, Jon-Arild & Olsen, Bjørn, 2010. "The future of value creation and innovations: Aspects of a theory of value creation and innovation in a global knowledge economy," International Journal of Information Management, Elsevier, vol. 30(6), pages 502-511.
    • Handle: RePEc:eee:ininma:v:30:y:2010:i:6:p:502-511
    DOI: 10.1016/j.ijinfomgt.2010.03.007
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