Diffusion in complex social networks
AbstractThis paper studies how a behavior spreads in a population. We consider a network of interacting agents whose actions are determined by the actions of their neighbors, according to a simple diffusion rule. We find, using a mean-field approach, the threshold for the spreading rate above which the behavior spreads and becomes persistent in the population. This threshold crucially depends on the connectivity distribution of the social network and on specific features of the diffusion rule.
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Bibliographic InfoArticle provided by Elsevier in its journal Games and Economic Behavior.
Volume (Year): 62 (2008)
Issue (Month): 2 (March)
Contact details of provider:
Web page: http://www.elsevier.com/locate/inca/622836
Other versions of this item:
- Dunia LÃ³pez-Pintado, 2004. "Diffusion In Complex Social Networks," Working Papers. Serie AD, Instituto Valenciano de Investigaciones EconÃ³micas, S.A. (Ivie) 2004-33, Instituto Valenciano de Investigaciones EconÃ³micas, S.A. (Ivie).
- C73 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Stochastic and Dynamic Games; Evolutionary Games
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