Diffusion in complex social networks
Abstract
This paper studies how a behavior spreads in a population. We consider a network of interacting agents whose actions are determined by the actions of their neighbors, according to a simple diffusion rule. We find, using a mean-field approach, the threshold for the spreading rate above which the behavior spreads and becomes persistent in the population. This threshold crucially depends on the connectivity distribution of the social network and on specific features of the diffusion rule.Download Info
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Bibliographic Info
Article provided by Elsevier in its journal Games and Economic Behavior.
Volume (Year): 62 (2008)
Issue (Month): 2 (March)
Pages: 573-590
Contact details of provider:
Web page: http://www.elsevier.com/locate/inca/622836
Related research
Keywords:Other versions of this item:
- Dunia López-Pintado, 2004. "Diffusion In Complex Social Networks," Working Papers. Serie AD 2004-33, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
- C73 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Stochastic and Dynamic Games; Evolutionary Games
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