Active Decisions and Prosocial Behaviour: a Field Experiment on Blood Donation
AbstractIn this paper, we propose a decision framework where people are individually asked to either actively consent or dissent to some pro-social behavior. We hypothesize that confronting individuals with the choice of engaging in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences while simultaneously involving a commitment. The hypothesis is tested in a large-scale field experiment on blood donation. We find that this "active-decision" intervention substantially increases the stated willingness to donate blood, as well as the actual donation behavior of people who have not fully formed preferences beforehand.
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Bibliographic InfoArticle provided by Royal Economic Society in its journal The Economic Journal.
Volume (Year): 121 (2011)
Issue (Month): 556 (November)
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Other versions of this item:
- Stutzer, Alois & Götte, Lorenz & Zehnder, Michael, 2006. "Active Decisions and Pro-social Behavior: A Field Experiment on Blood Donation," IZA Discussion Papers 2064, Institute for the Study of Labor (IZA).
- Alois Stutzer & Lorenz Goette & Michael Zehnder, 2006. "Active Decisions and Pro-social Behavior: A Field Experiment on Blood Donation," IEW - Working Papers 279, Institute for Empirical Research in Economics - University of Zurich.
- Lorenz Goette & Alois Stutzer & Michael Zehnder, 2006. "Active Decisions and Pro-social Behavior: A Field Experiment on Blood Donation," Working papers 2006/07, Faculty of Business and Economics - University of Basel.
- Alois Stutzer & Lorenz Goette & Michael Zehnder, 2006. "Active decisions and pro-social behavior: A field experiment on blood donation," Natural Field Experiments 00335, The Field Experiments Website.
- C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
- D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy
- I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
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