Active Decisions and Pro-social Behavior: A Field Experiment on Blood Donation
AbstractIn this paper, we propose a decision framework where people are individually asked to either actively consent or dissent to some pro-social behavior. We hypothesize that confronting individuals with the choice of engaging in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences while simultaneously involving a commitment. The hypothesis is tested in a large-scale field experiment on blood donation. We find that this "active-decision" intervention substantially increases the actual donation behavior of people who have not fully formed preferences beforehand.
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Bibliographic InfoPaper provided by Faculty of Business and Economics - University of Basel in its series Working papers with number 2006/07.
Date of creation: 2006
Date of revision:
active decision; pro-social behavior; field experiment; blood donation;
Other versions of this item:
- Alois Stutzer & Lorenz Goette & Michael Zehnder, 2011. "Active Decisions and Prosocial Behaviour: a Field Experiment on Blood Donation," Economic Journal, Royal Economic Society, vol. 121(556), pages F476-F493, November.
- Alois Stutzer & Lorenz Goette & Michael Zehnder, 2006. "Active Decisions and Pro-social Behavior: A Field Experiment on Blood Donation," IEW - Working Papers 279, Institute for Empirical Research in Economics - University of Zurich.
- Alois Stutzer & Lorenz Goette & Michael Zehnder, 2006. "Active decisions and pro-social behavior: A field experiment on blood donation," Natural Field Experiments 00335, The Field Experiments Website.
- Stutzer, Alois & Götte, Lorenz & Zehnder, Michael, 2006. "Active Decisions and Pro-social Behavior: A Field Experiment on Blood Donation," IZA Discussion Papers 2064, Institute for the Study of Labor (IZA).
- C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
- D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy
- I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
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