Active Decisions and Pro-social Behavior: A Field Experiment on Blood Donation
AbstractIn this paper, we propose a decision framework where people are individually asked to either actively consent or dissent to some pro-social behavior. We hypothesize that confronting individuals with the choice of engaging in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences while simultaneously involving a commitment. The hypothesis is tested in a large-scale field experiment on blood donation. We find that this "active-decision" intervention substantially increases the stated willingness to donate blood, as well as the actual donation behavior of people who have not fully formed preferences beforehand.
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Bibliographic InfoPaper provided by Institute for the Study of Labor (IZA) in its series IZA Discussion Papers with number 2064.
Length: 19 pages
Date of creation: Apr 2006
Date of revision:
Publication status: published in: Economic Journal, 2011, 121 (556), 476-493
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Other versions of this item:
- Alois Stutzer & Lorenz Goette & Michael Zehnder, 2011. "Active Decisions and Prosocial Behaviour: a Field Experiment on Blood Donation," Economic Journal, Royal Economic Society, vol. 121(556), pages F476-F493, November.
- Lorenz Goette & Alois Stutzer & Michael Zehnder, 2006. "Active Decisions and Pro-social Behavior: A Field Experiment on Blood Donation," Working papers 2006/07, Faculty of Business and Economics - University of Basel.
- Alois Stutzer & Lorenz Goette & Michael Zehnder, 2006. "Active decisions and pro-social behavior: A field experiment on blood donation," Natural Field Experiments 00335, The Field Experiments Website.
- Alois Stutzer & Lorenz Goette & Michael Zehnder, 2006. "Active Decisions and Pro-social Behavior: A Field Experiment on Blood Donation," IEW - Working Papers 279, Institute for Empirical Research in Economics - University of Zurich.
- C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
- D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy
- I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
This paper has been announced in the following NEP Reports:
- NEP-ALL-2006-04-22 (All new papers)
- NEP-EVO-2006-04-22 (Evolutionary Economics)
- NEP-EXP-2006-04-22 (Experimental Economics)
- NEP-SOC-2006-04-22 (Social Norms & Social Capital)
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