Active decisions and pro-social behavior
AbstractIn this paper, we propose a decision framework where people are individually asked to either actively consent to or dissent from some pro-social behavior. We hypothesize that confronting individuals with the choice of whether to engage in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences, while simultaneously involving a commitment. The hypothesis is tested in a large-scale field experiment on blood donations. We find that this “active-decision” intervention substantially increases the actual donation behavior of people who had not fully formed preferences beforehand.
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Bibliographic InfoPaper provided by Federal Reserve Bank of Boston in its series Working Papers with number 07-13.
Date of creation: 2007
Date of revision:
This paper has been announced in the following NEP Reports:
- NEP-ALL-2008-01-05 (All new papers)
- NEP-CBE-2008-01-05 (Cognitive & Behavioural Economics)
- NEP-EVO-2008-01-05 (Evolutionary Economics)
- NEP-EXP-2008-01-05 (Experimental Economics)
- NEP-HAP-2008-01-05 (Economics of Happiness)
- NEP-SOC-2008-01-05 (Social Norms & Social Capital)
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