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Factors Affecting Producer Participation in State-sponsored Marketing Programs: The Case of Fruit and Vegetable Growers in Tennessee

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  • Velandia, Margarita
  • Clark, Christopher D.
  • Lambert, Dayton M.
  • Davis, James A.
  • Jensen, Kimberly
  • Wszelaki, Annette
  • Wilcox, Michael D.

Abstract

State programs promoting their agricultural products have proliferated in response to increased consumer interest in locally grown foods. Tennessee, for example, currently has two state-funded programs promoting its agricultural products. This study examines the factors associated with participation by Tennessee fruit and vegetable farmers in those programs. The results suggest that farmer participation is associated with farm income, use of extension resources, and fresh produce sales. These results should be of interest to anyone attempting to increase producer participation in such programs.

Suggested Citation

  • Velandia, Margarita & Clark, Christopher D. & Lambert, Dayton M. & Davis, James A. & Jensen, Kimberly & Wszelaki, Annette & Wilcox, Michael D., 2014. "Factors Affecting Producer Participation in State-sponsored Marketing Programs: The Case of Fruit and Vegetable Growers in Tennessee," Agricultural and Resource Economics Review, Cambridge University Press, vol. 43(2), pages 249-265, August.
    • Handle: RePEc:cup:agrerw:v:43:y:2014:i:02:p:249-265_00
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    Cited by:

    1. McLeod, Elizabeth & Jensen, Kimberly & Griffith, Andrew & Lewis, Karen, 2017. "Tennessee Beef Producers' Willingness to Participate in a Tennessee Branded Beef Program," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252649, Southern Agricultural Economics Association.
    2. Tran, Lan T. & Su, Ye & McCann, Laura M., 2023. "How do local food producers participate in state-sponsored marketing programs? Evidence from real choice data in Missouri," 2023 Annual Meeting, July 23-25, Washington D.C. 335979, Agricultural and Applied Economics Association.

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