Consumer Preferences for Detailed versus Summary Formats of Nutrition Information on Grocery Store Shelf Labels
AbstractThe health-related problems caused by poor diet choices has elevated the policy importance of how to communicate nutrition information more effectively to consumers at the point of purchase. At the same time, food retailers want to provide their customers with nutrition information in the format their shoppers prefer. The shopping environment, which includes the provision of nutrition information, is a way that food retailers can differentiate themselves from the competition. In this article, we present a simple model of the demand for nutrition information and empirically evaluate consumer preferences for two different formats. We compare nutrition information on grocery store shelf labels in the Greater San Francisco Area presented in detailed and summary formats. The detailed nutrition information provides an explicit description of specific nutrients but may be more costly to process and difficult to understand. Summary nutrition information reduces processing effort but provides a condensed description of nutritional content. The results indicate that there are higher mean preferences for detailed nutrition labels but also a greater dispersion of preferences. Nutrition-conscious consumers are more likely to prefer detailed information. The summary format may benefit shoppers who are less likely to use other forms of information.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by De Gruyter in its journal Journal of Agricultural & Food Industrial Organization.
Volume (Year): 6 (2008)
Issue (Month): 1 (August)
Contact details of provider:
Web page: http://www.degruyter.com
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Yang, Shang-Ho & Woods, Timothy A., 2013. "Assessing Consumer Willingness to Pay for Ground Bison Given Nutrition Information," 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida 143079, Southern Agricultural Economics Association.
- Costanigro, Marco & Deselnicu, Oana & Kroll, Stephan, 2012. "Truthful, Misguiding Labels: The Implications of Labeling Production Processes rather than their Outcomes," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124615, Agricultural and Applied Economics Association.
- Kelvin Balcombe & Iain Fraser, 2009. "A General Treatment of Non-Response Data From Choice Experiments Using Logit Models," Studies in Economics 0916, Department of Economics, University of Kent.
- Ellison, Brenna D. & Lusk, Jayson L. & Davis, David W., 2012. "Effect of Menu Labeling on Caloric Intake and Restaurant Revenue in Full-Service Restaurants," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 123325, Agricultural and Applied Economics Association.
- Kelvin Balcombe & Iain Fraser & Salvatore Di Falco, 2009.
"Traffic Lights and Food Choice: A Choice Experiment Examining the Relationship Between Nutritional Food Labels and Price,"
Studies in Economics
0915, Department of Economics, University of Kent.
- Balcombe, Kelvin & Fraser, Iain & Falco, Salvatore Di, 2010. "Traffic lights and food choice: A choice experiment examining the relationship between nutritional food labels and price," Food Policy, Elsevier, vol. 35(3), pages 211-220, June.
- Tonsor, Glynn T. & Wolf, Christopher A., 2011. "On mandatory labeling of animal welfare attributes," Food Policy, Elsevier, vol. 36(3), pages 430-437, June.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Peter Golla).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.