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Willingness-To-Pay For Sporting Success Of Football Bundesliga Teams

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  • Pamela Wicker
  • John C. Whitehead
  • Bruce K. Johnson
  • Daniel S. Mason

Abstract

type="main" xml:id="coep12148-abs-0001"> This study shows that fans and people living in the region of 28 Football Bundesliga teams from all three divisions are willing to support their team financially. Survey respondents were asked for their willingness-to-pay to avoid a negative outcome (e.g., relegation) and to achieve a positive outcome (e.g., promotion). Fan bonds are applied as an alternative payment vehicle within the contingent valuation method. The results show that different factors affect the decision to support the team and the actual amount of willingness-to-pay—for attendees and nonattendees. Public goods are particularly relevant for reporting a positive willingness-to-pay. (JEL Z23, L83, H41)

Suggested Citation

  • Pamela Wicker & John C. Whitehead & Bruce K. Johnson & Daniel S. Mason, 2016. "Willingness-To-Pay For Sporting Success Of Football Bundesliga Teams," Contemporary Economic Policy, Western Economic Association International, vol. 34(3), pages 446-462, July.
    • Handle: RePEc:bla:coecpo:v:34:y:2016:i:3:p:446-462
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    File URL: http://hdl.handle.net/10.1111/coep.2016.34.issue-3
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    Cited by:

    1. Christina Fischer & Rüdiger Hamm, 2019. "Football clubs and regional image [Fußballvereine und regionales Image]," Review of Regional Research: Jahrbuch für Regionalwissenschaft, Springer;Gesellschaft für Regionalforschung (GfR), vol. 39(1), pages 1-23, February.
    2. Storm, Rasmus K. & Thomsen, Frederik & Jakobsen, Tor Georg, 2017. "Do they make a difference? Professional team sports clubs’ effects on migration and local growth: Evidence from Denmark," Sport Management Review, Elsevier, vol. 20(3), pages 285-295.
    3. Kaitlyn Harger & Brad R. Humphreys & Amanda Ross, 2016. "Do New Sports Facilities Attract New Businesses?," Journal of Sports Economics, , vol. 17(5), pages 483-500, June.
    4. Bernd Frick & Pamela Wicker, 2018. "The Monetary Value of Having a First Division Bundesliga Team to Local Residents," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 70(1), pages 63-103, February.
    5. Karanfil, Fatih, 2017. "An empirical analysis of European football rivalries based on on-field performances," Sport Management Review, Elsevier, vol. 20(5), pages 468-482.
    6. Tim F. Thormann & Pamela Wicker, 2021. "Willingness-to-Pay for Environmental Measures in Non-Profit Sport Clubs," Sustainability, MDPI, vol. 13(5), pages 1-19, March.
    7. Geoffrey Propheter, 2019. "Estimating the Effect of Sports Facilities on Local Area Commercial Rents: Evidence From Brooklyn’s Barclays Center," Journal of Sports Economics, , vol. 20(1), pages 91-114, January.
    8. Pamela Wicker & John C. Whitehead & Bruce K. Johnson & Daniel S. Mason, 2017. "The effect of sporting success and management failure on attendance demand in the Bundesliga: a revealed and stated preference travel cost approach," Applied Economics, Taylor & Francis Journals, vol. 49(52), pages 5287-5295, November.
    9. Zeev Shtudiner & Gilad Tohar & Jeffrey Kantor, 2022. "The effect of identification with a sports team and its performance on the willingness of fans to pay for team products," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(3), pages 607-615, April.
    10. Daniel Weimar & Markus Schauberger, 2018. "The impact of sporting success on student enrollment," Journal of Business Economics, Springer, vol. 88(6), pages 731-764, August.
    11. Pamela Wicker & John C Whitehead & Daniel S Mason & Bruce K Johnson, 2017. "Public support for hosting the Olympic Summer Games in Germany: The CVM approach," Urban Studies, Urban Studies Journal Limited, vol. 54(15), pages 3597-3614, November.

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    More about this item

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods

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