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The Monetary Value of Having a First Division Bundesliga Team to Local Residents

Author

Listed:
  • Bernd Frick

    (Paderborn University
    Schloss Seeburg University)

  • Pamela Wicker

    (German Sport University Cologne)

Abstract

This study examines the monetary value of having a first division Bundesliga team to local residents of 12 Football Bundesliga teams using the contingent valuation method. In identical online and paper-pencil questionnaires, respondents were confronted with two hypothetical scenarios: the first asked for their willingness-to-pay for a voluntary fund that would save the team from relegation due to financial problems; the second assessed their willingness-to-accept relegation in a decisive match on the last match day of the season. The results of double-hurdle models reveal that both public goods created by the team (e. g., happiness, talking about the team) and intangible benefits of the team’s first division status have a monetary value to respondents. Management and policy implications are discussed.

Suggested Citation

  • Bernd Frick & Pamela Wicker, 2018. "The Monetary Value of Having a First Division Bundesliga Team to Local Residents," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 70(1), pages 63-103, February.
    • Handle: RePEc:spr:schmbr:v:70:y:2018:i:1:d:10.1007_s41464-017-0044-9
    DOI: 10.1007/s41464-017-0044-9
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    Cited by:

    1. Christina Fischer & Rüdiger Hamm, 2019. "Football clubs and regional image [Fußballvereine und regionales Image]," Review of Regional Research: Jahrbuch für Regionalwissenschaft, Springer;Gesellschaft für Regionalforschung (GfR), vol. 39(1), pages 1-23, February.
    2. Balogh, Renátó & Bácsné Bába, Éva, 2023. "Miért üresek a labdarúgó-stadionok lelátói? A sportfogyasztástól való tartózkodási skála adaptációja [Why are football stadiums empty? Adaptation of the Constraints on Sport Consumption Scale]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(6), pages 690-708.
    3. Tim F. Thormann & Pamela Wicker, 2021. "Willingness-to-Pay for Environmental Measures in Non-Profit Sport Clubs," Sustainability, MDPI, vol. 13(5), pages 1-19, March.
    4. Pamela Wicker & Bernd Frick, 2020. "Sustainable Financing of Elite Athlete Development: An Empirical Analysis of Winter Sports in Austria," Sustainability, MDPI, vol. 12(22), pages 1-16, November.

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    More about this item

    Keywords

    Contingent valuation method; Willingness-to-pay; Football; Bundesliga; Public goods; Intangible effects; Double hurdle model;
    All these keywords.

    JEL classification:

    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z23 - Other Special Topics - - Sports Economics - - - Finance
    • Z28 - Other Special Topics - - Sports Economics - - - Policy

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