Estimating the Value of Medal Success at the 2010 Winter Olympic Games
AbstractWe estimate Canadians’ willingness to pay (WTP) for success by Team Canada in the 2010 Winter Olympics. The Canadian government subsidized elite athletes in the run up to the 2010 Games through the Own the Podium program, which was designed to increase Canada’s medal count. WTP estimates from a contingent valuation method (CVM) study using data from nationally representative surveys before and after the Games suggest that Own the Podium generated intangible benefits of between 3 and 5 times its cost. The aggregate value of the intangible benefits generated by the program was between $719 million and $3.4 billion. Key Words: Olympic Games, contingent valuation method, willingness to pay
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Bibliographic InfoPaper provided by Department of Economics, Appalachian State University in its series Working Papers with number 11-20.
Date of creation: 2011
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- Humphreys, Brad & Johnson, Bruce & Mason, Daniel & Whitehead, John, 2011. "Estimating the Value of Medal Success at the 2010 Winter Olympic Games," Working Papers 2011-20, University of Alberta, Department of Economics.
- H49 - Public Economics - - Publicly Provided Goods - - - Other
- H59 - Public Economics - - National Government Expenditures and Related Policies - - - Other
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
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Blog mentionsAs found by EconAcademics.org, the blog aggregator for Economics research:
- The CVM has conquered the University of Alberta webpage
by John Whitehead in Environmental Economics on 2011-12-07 13:32:19
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