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Willingness to Pay for Soccer Player Development in the United States

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  • O. Ashton Morgan
  • John C. Whitehead

Abstract

American households’ willingness to pay (WTP) for soccer player development is measured using the contingent valuation method. Data are drawn from two national surveys administered before and after the 2014 World Cup event. Individuals are asked whether they perceive that additional funding for player development will improve the chances of the national team’s performance at the 2018 World Cup and whether they are willing to pay an annual household tax to fund the program. A bivariate probit model accounts for correlation between the two decisions. WTP estimates indicate that the intangible benefits of player development are roughly twice the cost.

Suggested Citation

  • O. Ashton Morgan & John C. Whitehead, 2018. "Willingness to Pay for Soccer Player Development in the United States," Journal of Sports Economics, , vol. 19(2), pages 279-296, February.
    • Handle: RePEc:sae:jospec:v:19:y:2018:i:2:p:279-296
    DOI: 10.1177/1527002515611463
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    Blog mentions

    As found by EconAcademics.org, the blog aggregator for Economics research:
    1. MTurk costs more (so what?)
      by John Whitehead in Environmental Economics on 2015-06-24 19:45:29
    2. "A Pigovian tax solution (for now) for review/publication of studies that use M Turk samples"
      by John Whitehead in Environmental Economics on 2015-08-17 18:32:00

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    Cited by:

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    2. Francisco Tomás González-Fernández & Alfonso Castillo-Rodríguez & Lorena Rodríguez-García & Filipe Manuel Clemente & Ana Filipa Silva, 2022. "A Data Analytics Approach to Assess the Functional and Physical Performance of Female Soccer Players: A Cohort Design," IJERPH, MDPI, vol. 19(15), pages 1-14, July.
    3. Brad R. Humphreys & Bruce K. Johnson & Daniel S. Mason & John C. Whitehead, 2018. "Estimating the Value of Medal Success in the Olympic Games," Journal of Sports Economics, , vol. 19(3), pages 398-416, April.
    4. Pamela Wicker & Dennis Coates, 2018. "Flame Goes Out: Determinants Of Individual Support At The 2024 Hamburg Games Referendum," Contemporary Economic Policy, Western Economic Association International, vol. 36(2), pages 302-317, April.
    5. Pamela Wicker & John C Whitehead & Daniel S Mason & Bruce K Johnson, 2017. "Public support for hosting the Olympic Summer Games in Germany: The CVM approach," Urban Studies, Urban Studies Journal Limited, vol. 54(15), pages 3597-3614, November.
    6. Pamela Wicker & Bernd Frick, 2020. "Sustainable Financing of Elite Athlete Development: An Empirical Analysis of Winter Sports in Austria," Sustainability, MDPI, vol. 12(22), pages 1-16, November.

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