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The willigness to pay for a German win of the 2014 FIFA World Cup in Brazil

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  • Bakkenbüll, Linn-Brit
  • Dilger, Alexander

Abstract

We examine the value of sporting success of the 2014 Football World Cup in Brazil by using a method that allows measuring non-market goods, the contingent valuation method (CVM). Besides the value of sporting success in form of the willingness-to-pay (WTP), we determine what influences the WTP for different rounds in the tournament. According to our survey in Germany (n=549), the WTP increased with the success of the German national football team and respondents were willing to pay €23.00 on average if Germany became the World Champion 2014. An extrapolation of the WTP of the respondents finds that the German population at large were willing to pay €1.696 billion for becoming World Champion 2014. Tobit regressions show that expectations, intangible and socio-economic factors were significant determinants of the individual WTP.

Suggested Citation

  • Bakkenbüll, Linn-Brit & Dilger, Alexander, 2015. "The willigness to pay for a German win of the 2014 FIFA World Cup in Brazil," Discussion Papers of the Institute for Organisational Economics 11/2015, University of Münster, Institute for Organisational Economics.
    • Handle: RePEc:zbw:umiodp:112015
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    Cited by:

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    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D61 - Microeconomics - - Welfare Economics - - - Allocative Efficiency; Cost-Benefit Analysis
    • D62 - Microeconomics - - Welfare Economics - - - Externalities
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
    • H43 - Public Economics - - Publicly Provided Goods - - - Project Evaluation; Social Discount Rate
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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