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Using reputation for corporate sustainability to tackle banks digitalization challenges

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  • Francisco Javier Forcadell
  • Elisa Aracil
  • Fernando Ubeda

Abstract

The new landscape in the financial sector, characterized by fierce competition and the entrance of new technological players, has forced banks to speed up their digital transformation. However, for banks, digitalization entails challenges that can hinder the potential benefits and compromise their survival. In this context, we argue that the reputation generated by corporate sustainability (RCS) may offset these digitalization drawbacks. In particular, we find that the combination of RCS and digitalization facilitates in transforming the organizational nature of banks by simultaneously narrowing their boundaries and expanding their scope. We empirically confirm our hypotheses by analyzing a panel of 110 multinational banks from developed countries.

Suggested Citation

  • Francisco Javier Forcadell & Elisa Aracil & Fernando Ubeda, 2020. "Using reputation for corporate sustainability to tackle banks digitalization challenges," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2181-2193, September.
    • Handle: RePEc:bla:bstrat:v:29:y:2020:i:6:p:2181-2193
    DOI: 10.1002/bse.2494
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    2. Úbeda, Fernando & Mendez, Alvaro & Forcadell, Francisco Javier, 2022. "The sustainable practices of multinational banks as drivers of financial inclusion in developing countries," LSE Research Online Documents on Economics 115063, London School of Economics and Political Science, LSE Library.
    3. Yuan, Baolong & Cao, Xueyun, 2022. "Do corporate social responsibility practices contribute to green innovation? The mediating role of green dynamic capability," Technology in Society, Elsevier, vol. 68(C).
    4. Kayenaat Bahl & Ravi Kiran & Anupam Sharma, 2023. "Scaling Up Banking Performance for the Realisation of Specific Sustainable Development Goals: The Interplay of Digitalisation and Training in the Transformation Journey," Sustainability, MDPI, vol. 15(18), pages 1-22, September.
    5. Inese Mavlutova & Aivars Spilbergs & Atis Verdenhofs & Andris Natrins & Ilja Arefjevs & Tatjana Volkova, 2022. "Digital Transformation as a Driver of the Financial Sector Sustainable Development: An Impact on Financial Inclusion and Operational Efficiency," Sustainability, MDPI, vol. 15(1), pages 1-24, December.
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    8. Boqiang Lin & Qianxiang Zhang, 2023. "Corporate environmental responsibility in polluting firms: Does digital transformation matter?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(5), pages 2234-2246, September.
    9. Úbeda, Fernando & Forcadell, Francisco Javier & Aracil, Elisa & Mendez, Alvaro, 2022. "How sustainable banking fosters the SDG 10 in weak institutional environments," Journal of Business Research, Elsevier, vol. 146(C), pages 277-287.
    10. Paula Anzola-Román & Teresa Garcia-Marco & Ferdaous Zouaghi, 2024. "The Influence of CSR Orientation on Innovative Performance: Is the Effect Conditioned to the Implementation of Organizational Practices?," Journal of Business Ethics, Springer, vol. 190(1), pages 261-278, February.
    11. Zhou, Dan & Kautonen, Mika & Dai, Weiqi & Zhang, Hui, 2021. "Exploring how digitalization influences incumbents in financial services: The role of entrepreneurial orientation, firm assets, and organizational legitimacy," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
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