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Orchestrating innovation with user communities in the creative industries

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Author Info

  • G. Parmentier

    (CERAG - Centre d'études et de recherches appliquées à la gestion - CNRS : UMR5820 - Université Pierre-Mendès-France - Grenoble II)

  • Vincent Mangematin

    ()
    (MTS - Management Technologique et Strategique - Grenoble École de Management (GEM))

Abstract

The digital creative industries exemplify innovation processes in which user communities are highly involved in product and service development, bringing new ideas, and developing tools for new product uses and environments. We explore the role of user communities in such co-innovation processes via four case studies of interrelations between firms and their communities. The digitization and virtualization of firm/community interactions are changing how boundaries are defined and how co-innovation is managed. The transformation of innovation management is characterized by three elements: opening and redefining firm boundaries; opening of products and services to community input and reducing property rights; and reshaping organization and product identities. Innovation in collaboration with user communities requires firms to orchestrate their communities and their inter-relationships to encourage the creativity and motivation of users, and develop the community's innovatory capacity.

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Bibliographic Info

Paper provided by HAL in its series Grenoble Ecole de Management (Post-Print) with number halshs-00848861.

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Date of creation: 2014
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Publication status: Published, technology forecasting and Social Change, 2014, 83, 40-53
Handle: RePEc:hal:gemptp:halshs-00848861

Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00848861
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Related research

Keywords: Online communities; User; Innovation; Video game; Community management; Co-innovation;

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  1. Fuller, Johann & Jawecki, Gregor & Muhlbacher, Hans, 2007. "Innovation creation by online basketball communities," Journal of Business Research, Elsevier, vol. 60(1), pages 60-71, January.
  2. Linus Dahlander, 2005. "Appropriation And Appropriability In Open Source Software," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 9(03), pages 259-285.
  3. Osterloh, Margit & Rota, Sandra, 2007. "Open source software development--Just another case of collective invention?," Research Policy, Elsevier, vol. 36(2), pages 157-171, March.
  4. Jeppesen, Lars Bo & Laursen, Keld, 2009. "The role of lead users in knowledge sharing," Research Policy, Elsevier, vol. 38(10), pages 1582-1589, December.
  5. Dahlander, Linus & Magnusson, Mats G., 2005. "Relationships between open source software companies and communities: Observations from Nordic firms," Research Policy, Elsevier, vol. 34(4), pages 481-493, May.
  6. Dahlander, Linus & Gann, David M., 2010. "How open is innovation?," Research Policy, Elsevier, vol. 39(6), pages 699-709, July.
  7. Von Hippel, Eric A. & Katz, Ralph, 2002. "Shifting Innovation to Users Via Toolkits," Working papers 4232-02, Massachusetts Institute of Technology (MIT), Sloan School of Management.
  8. Mahr, Dominik & Lievens, Annouk, 2012. "Virtual lead user communities: Drivers of knowledge creation for innovation," Research Policy, Elsevier, vol. 41(1), pages 167-177.
  9. Eric von Hippel & Ralph Katz, 2002. "Shifting Innovation to Users via Toolkits," Management Science, INFORMS, vol. 48(7), pages 821-833, July.
  10. Franke, Nikolaus & Shah, Sonali, 2003. "How communities support innovative activities: an exploration of assistance and sharing among end-users," Research Policy, Elsevier, vol. 32(1), pages 157-178, January.
  11. Luthje, Christian & Herstatt, Cornelius & von Hippel, Eric, 2005. "User-innovators and "local" information: The case of mountain biking," Research Policy, Elsevier, vol. 34(6), pages 951-965, August.
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