Orchestrating innovation with user communities in the creative industries
AbstractThe digital creative industries exemplify innovation processes in which user communities are highly involved in product and service development, bringing new ideas, and developing tools for new product uses and environments. We explore the role of user communities in such co-innovation processes via four case studies of interrelations between firms and their communities. The digitization and virtualization of firm/community interactions are changing how boundaries are defined and how co-innovation is managed. The transformation of innovation management is characterized by three elements: opening and redefining firm boundaries; opening of products and services to community input and reducing property rights; and reshaping organization and product identities. Innovation in collaboration with user communities requires firms to orchestrate their communities and their inter-relationships to encourage the creativity and motivation of users, and develop the community's innovatory capacity.
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Bibliographic InfoPaper provided by HAL in its series Grenoble Ecole de Management (Post-Print) with number halshs-00848861.
Date of creation: 2014
Date of revision:
Publication status: Published, technology forecasting and Social Change, 2014, 83, 40-53
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Online communities; User; Innovation; Video game; Community management; Co-innovation;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2013-10-11 (All new papers)
- NEP-CDM-2013-10-11 (Collective Decision-Making)
- NEP-CSE-2013-10-11 (Economics of Strategic Management)
- NEP-INO-2013-10-11 (Innovation)
- NEP-IPR-2013-10-11 (Intellectual Property Rights)
- NEP-KNM-2013-10-11 (Knowledge Management & Knowledge Economy)
- NEP-TID-2013-10-11 (Technology & Industrial Dynamics)
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