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Developments and Development Directions of Electronic Trade Platforms in US and European Agri-Food Markets: Impact on Sector Organization

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  • Fritz, Melanie
  • Hausen, Tobias
  • Schiefer, Gerhard

Abstract

Electronic trade platforms support trading transactions between enterprises. They have entered the business landscape including the agri-food sector only a few years ago. However, there already have been dramatic changes in the agri-food sector's platform infrastructures. This paper analyzes developments in electronic trade platform infrastructures in the agri-food sector of the US and Europe between 2000 and 2002 and identifies development strategies of successful platforms. Of 85 platforms in existence in the year 2000, only 25 remained active in 2002. But there are still market entries of new platforms and existing platforms form various types of partnerships. The analysis could identify a range of strategic development lines of successful platforms. Initiating cooperation with other platforms on the use of specific features and the development and use of standards, gaining support by major market participants, the improvement of trading functionalities and the expansion of value-added services are the primary lines of development and evolvement of platforms. Platform evolvement tendencies and the present occurrence of the trade platform infrastructure allow for projecting the emergence of an agri-food sector with embedded, interconnected e-commerce infrastructure or mega-hub leading towards a more networked agri-food industry.

Suggested Citation

  • Fritz, Melanie & Hausen, Tobias & Schiefer, Gerhard, 2004. "Developments and Development Directions of Electronic Trade Platforms in US and European Agri-Food Markets: Impact on Sector Organization," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 7(1), pages 1-21.
    • Handle: RePEc:ags:ifaamr:8146
    DOI: 10.22004/ag.econ.8146
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    Cited by:

    1. Fritz, Melanie & Hausen, Tobias, 2009. "Electronic supply network coordination in agrifood networks: Barriers, potentials, and path dependencies," International Journal of Production Economics, Elsevier, vol. 121(2), pages 441-453, October.
    2. Xiaolu Wei & Junhu Ruan, 2022. "Influences of Government Policies and Farmers’ Cognition on Farmers’ Participation Willingness and Behaviors in E-Commerce Interest Linkage Mechanisms during Farmer–Enterprise Games," Agriculture, MDPI, vol. 12(10), pages 1-16, October.
    3. Fritz, Melanie, 2009. "The Role of Trust in Emerging Food Supply Network Relations," 2009 International European Forum, February 15-20, 2009, Innsbruck-Igls, Austria 59178, International European Forum on System Dynamics and Innovation in Food Networks.
    4. Melanie Fritz & Maurizio Canavari, 2008. "Management of perceived e-business risks in food-supply networks: e-trust as prerequisite for supply-chain system innovation," Agribusiness, John Wiley & Sons, Ltd., vol. 24(3), pages 355-368.
    5. Hausen, Tobias & Fritz, Melanie & Schiefer, Gerhard, 2006. "Potential of electronic trading in complex supply chains: An experimental study," International Journal of Production Economics, Elsevier, vol. 104(2), pages 580-597, December.
    6. Jian Li & Xin Yan & Yongwu Li & Xuefan Dong, 2023. "Optimizing the Agricultural Supply Chain through E-Commerce: A Case Study of Tudouec in Inner Mongolia, China," IJERPH, MDPI, vol. 20(5), pages 1-19, February.
    7. Fritz, M. & Canavari, M., 2008. "Management of Perceived Risks in E-Business for Efficient Food Supply Network Management: The Case of Trust," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 43, March.
    8. Jonghwa Kim, 2020. "Analysis for Growth Potential in Response to Changes in the Online Food Market," Sustainability, MDPI, vol. 12(11), pages 1-20, May.
    9. Zeng, Yiwu & Jia, Fu & Wan, Li & Guo, Hongdong, 2017. "E-commerce in agri-food sector: a systematic literature review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(4), February.
    10. Manouselis, Nikos & Konstantas, A. & Palavitsinis, N. & Costopoulou, Constantina & Sideridis, Alexander B., 2009. "A Survey of Greek Agricultural E-Markets," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 10(1), pages 1-16.
    11. Tabasom Saberi & Abbas Khodadadi & Hamid Saeedi, 2020. "The Proposal of an Electronic Business Model in Agriculture Case Study: The Orchard Products in Isfahan Province," Paradigm, , vol. 24(1), pages 22-40, June.

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    Agribusiness; Marketing;

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