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Management of perceived e-business risks in food-supply networks: e-trust as prerequisite for supply-chain system innovation

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Author Info

  • Melanie Fritz

    (Department of Food and Resource Economics, Chair for Business Management, Organization and Information Management, University of Bonn, Germany)

  • Maurizio Canavari

    (Dipartimento di Economia ed Ingegneria Agrarie, Alma Mater Studiorum-Universit� di Bologna, Italy)

Abstract

Vertical coordination in food networks is characterized by dynamically changing supply and marketing relationships. E-business provides support and improvement options for vertical coordination processes in food networks. However, adoption of e-business in food networks is low as available e-business offers, as the communication of safeguards for trust and control as a basis for the transaction decision is not realized appropriately. This article analyzes decision preferences for trust generation as the basis for the design of e-business environments for food networks. The analytic hierarchy process is applied to prioritize preferences for different transaction scenarios in food networks. © 2008 Wiley Periodicals, Inc.

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File URL: http://hdl.handle.net/10.1002/agr.20163
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Bibliographic Info

Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

Volume (Year): 24 (2008)
Issue (Month): 3 ()
Pages: 355-368

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Handle: RePEc:wly:agribz:v:24:y:2008:i:3:p:355-368

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Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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  1. Partovi, Fariborz Y., 2007. "An analytical model of process choice in the chemical industry," International Journal of Production Economics, Elsevier, Elsevier, vol. 105(1), pages 213-227, January.
  2. Wei, Chun-Chin & Chien, Chen-Fu & Wang, Mao-Jiun J., 2005. "An AHP-based approach to ERP system selection," International Journal of Production Economics, Elsevier, Elsevier, vol. 96(1), pages 47-62, April.
  3. Hausen, Tobias & Fritz, Melanie & Schiefer, Gerhard, 2006. "Potential of electronic trading in complex supply chains: An experimental study," International Journal of Production Economics, Elsevier, Elsevier, vol. 104(2), pages 580-597, December.
  4. Zak, Paul J & Knack, Stephen, 2001. "Trust and Growth," Economic Journal, Royal Economic Society, Royal Economic Society, vol. 111(470), pages 295-321, April.
  5. Saaty, Thomas L., 1990. "How to make a decision: The analytic hierarchy process," European Journal of Operational Research, Elsevier, Elsevier, vol. 48(1), pages 9-26, September.
  6. Fritz, Melanie & Hausen, Tobias & Schiefer, Gerhard, 2004. "Developments and Development Directions of Electronic Trade Platforms in US and European Agri-Food Markets: Impact on Sector Organization," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), International Food and Agribusiness Management Association (IAMA), vol. 7(01).
  7. Jayashankar M. Swaminathan & Sridhar R. Tayur, 2003. "Models for Supply Chains in E-Business," Management Science, INFORMS, INFORMS, vol. 49(10), pages 1387-1406, October.
  8. Hennessy, David A., 1996. "Information Asymmetry As a Reason for Food Industry Vertical Integration," Staff General Research Papers, Iowa State University, Department of Economics 5032, Iowa State University, Department of Economics.
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