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A Survey of Greek Agricultural E-Markets

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  • Manouselis, Nikos
  • Konstantas, A.
  • Palavitsinis, N.
  • Costopoulou, Constantina
  • Sideridis, Alexander B.
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    Abstract

    The role that information technology plays in today’s business activities has led to an increase in firms using and/or deploying e-markets online. This development undoubtedly affects the agri-food sector, since a large number of agricultural firms are demonstrating or are expected to demonstrate e-commerce activities. This paper aims to provide an overview of the current status of agricultural e-markets in Greece, by presenting results from an analysis of 100 cases. Results indicate that Greek e-markets may still have a rather low degree of sophistication, but they demonstrate a strong B2B orientation, as well as an outreach for international customer bases.

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    File URL: http://purl.umn.edu/58282
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    Bibliographic Info

    Article provided by Greek Association of Agricultural Economists in its journal Agricultural Economics Review.

    Volume (Year): 10 (2009)
    Issue (Month): 1 (January)
    Pages:

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    Handle: RePEc:ags:aergaa:58282

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    Web page: http://www.etagro.gr/
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    Related research

    Keywords: Internet; e-commerce; e-markets; agriculture; agri-food sector; survey; Consumer/Household Economics; Marketing;

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    1. Rolf A.E. Mueller, 2001. "E-Commerce and Entrepreneurship in Agricultural Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(5), pages 1243-1249.
    2. Grieger, Martin, 2003. "Electronic marketplaces: A literature review and a call for supply chain management research," European Journal of Operational Research, Elsevier, vol. 144(2), pages 280-294, January.
    3. Gianni Petino & Marcella Rizzo, 2005. "E-Commerce In Sicily: Sicilian Oil And Wine," Others 0509006, EconWPA.
    4. Maurizio Canavari & Daniela Miniucchi & Giuseppe Nocella & Davide Viaggi, 2004. "Electronic Commerce in Agriculture and Agribusiness: the Case of Emilia-Romagna (Italy)," Others 0409002, EconWPA.
    5. Fritz, Melanie & Hausen, Tobias & Schiefer, Gerhard, 2004. "Developments and Development Directions of Electronic Trade Platforms in US and European Agri-Food Markets: Impact on Sector Organization," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 7(01).
    6. Clasen, Michael, 2004. "Success Factors of Digital Markets in the Agricultural and Food Industry," 2004 Conference (48th), February 11-13, 2004, Melbourne, Australia 58394, Australian Agricultural and Resource Economics Society.
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