A Survey of Greek Agricultural E-Markets
AbstractThe role that information technology plays in todayâ€™s business activities has led to an increase in firms using and/or deploying e-markets online. This development undoubtedly affects the agri-food sector, since a large number of agricultural firms are demonstrating or are expected to demonstrate e-commerce activities. This paper aims to provide an overview of the current status of agricultural e-markets in Greece, by presenting results from an analysis of 100 cases. Results indicate that Greek e-markets may still have a rather low degree of sophistication, but they demonstrate a strong B2B orientation, as well as an outreach for international customer bases.
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Bibliographic InfoArticle provided by Greek Association of Agricultural Economists in its journal Agricultural Economics Review.
Volume (Year): 10 (2009)
Issue (Month): 1 (January)
Internet; e-commerce; e-markets; agriculture; agri-food sector; survey; Consumer/Household Economics; Marketing;
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