IDEAS home Printed from https://ideas.repec.org/r/spr/joamsc/v47y2019i6d10.1007_s11747-019-00687-1.html
   My bibliography  Save this item

In pursuit of an effective B2B digital marketing strategy in an emerging market

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Al-Bakri Mohammad & Nazatul Aqilah Sutrisno & Tuan Sarifah Aini Syed Ahmad & Wan Admiza Wan Hassan & Siti Sara Ibrahim, 2025. "Positioning of Mosque Tourism Through Digitalization: A Case Study of Masjid Sri Sendayan Negeri Sembilan Malaysia," Information Management and Business Review, AMH International, vol. 17(1), pages 359-370.
  2. Christian Koch & Michael Hartmann, 2023. "Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector," Electronic Commerce Research, Springer, vol. 23(3), pages 1515-1538, September.
  3. Ryan Mullins & Raj Agnihotri, 2022. "Digital selling: organizational and managerial influences for frontline readiness and effectiveness," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 800-821, July.
  4. Dominik M. Wielgos & Christian Homburg & Christina Kuehnl, 2021. "Digital business capability: its impact on firm and customer performance," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 762-789, July.
  5. Sudharshini Vasan & Akshat Aditya Rao & Nimit Gupta, 2025. "Examining the impact of advertising, firm-generated content, and user-generated content on customers’ propensity to buy food online," Future Business Journal, Springer, vol. 11(1), pages 1-10, December.
  6. Zhang, Yin & Lu, Baozhou & Zheng, Haidong, 2020. "Can buzzing bring business? Social interactions, network centrality and sales performance: An empirical study on business-to-business communities," Journal of Business Research, Elsevier, vol. 112(C), pages 170-189.
  7. Renata Klafke & Claudia T. Picinin & Diego G. Chevarria, 2021. "Considerations Regarding Donation and Value Co-Creation in Times of COVID-19 Pandemic," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 22(4), pages 357-376, December.
  8. Pyper, Keith & Marie Doherty, Anne & Gounaris, Spiros & Wilson, Alan, 2022. "A contingency-based approach to the nexus between international strategic brand management and export performance," Journal of Business Research, Elsevier, vol. 148(C), pages 472-488.
  9. Mora Cortez, Roberto & Ghosh Dastidar, Ayan, 2022. "A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personality," Journal of Business Research, Elsevier, vol. 145(C), pages 92-105.
  10. Shrihari Sridhar & Eric Fang, 2019. "New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 977-985, November.
  11. Isaac Owusu Asante & Yushi Jiang & Xiao Luo & Martinson Ankrah Twumasi, 2022. "The Organic Marketing Nexus: The Effect of Unpaid Marketing Practices on Consumer Engagement," Sustainability, MDPI, vol. 15(1), pages 1-24, December.
  12. Dicky Jhon Anderson Butarbutar & Annisa Lisdayanti, 2020. "The impact of internal business environment on marketing strategies effecting marketing performance: Case of retail industry Bandung city, Indonesia," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(4), pages 385-391, July.
  13. Amit Kumar Kushwaha & Arpan Kumar Kar, 2024. "MarkBot – A Language Model-Driven Chatbot for Interactive Marketing in Post-Modern World," Information Systems Frontiers, Springer, vol. 26(3), pages 857-874, June.
  14. Fan, Liu & Wang, Yawei & Mou, Jian, 2024. "Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  15. Ruba Aljafari & Franck Soh & Pankaj Setia & Ritu Agarwal, 2024. "The local environment matters: Evidence from digital healthcare services for patient engagement," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1343-1365, October.
  16. Badrinarayanan, Vishag & Ramachandran, Indu, 2024. "Relational exchanges in the sales domain: A review and research agenda through the lens of commitment-trust theory of relationship marketing," Journal of Business Research, Elsevier, vol. 177(C).
  17. Marlini Moodley & Dipolelo Fungile & Farai Nyika & Winiswa Mavutha, 2023. "Understanding Marketing Communications Strategies During and Post Covid 19: A South African Perspective," International Review of Management and Marketing, Econjournals, vol. 13(2), pages 36-46, March.
  18. Erdmann, Anett & Ponzoa, José M., 2021. "Digital inbound marketing: Measuring the economic performance of grocery e-commerce in Europe and the USA," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
  19. Yuan, Denghua & Lin, Zhibin & Filieri, Raffaele & Liu, Ran & Zheng, Mengqin, 2020. "Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement," Journal of Business Research, Elsevier, vol. 115(C), pages 38-47.
  20. Janina Seutter, 2024. "The origination of online reviews in B2B markets: A qualitative study of the underlying motives of review writers," Working Papers Dissertations 118, Paderborn University, Faculty of Business Administration and Economics.
  21. Tiwary, Nishant Kumar & Kumar, Rishi Kant & Sarraf, Shagun & Kumar, Prashant & Rana, Nripendra P., 2021. "Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward," Journal of Business Research, Elsevier, vol. 131(C), pages 121-139.
  22. Di Wu & Zhenning Xu & Seung Bach, 2023. "Using Google Trends to predict and forecast avocado sales," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 629-641, December.
  23. Agnesia Indah Sukma & Yasaldo Gigih Nugroho & Jerry S. Justianto, 2023. "Social Themed Post LinkedIn Can Affect Engagement Rate as Social Media Professional Platform For Business to Business (B2B)," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 12, November.
  24. Maier, Erik & Wieringa, Jaap, 2021. "Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 311-328.
  25. Mora Cortez, Roberto & Johnston, Wesley J. & Ghosh Dastidar, Ayan, 2023. "Managing the content of LinkedIn posts: Influence on B2B customer engagement and sales?," Journal of Business Research, Elsevier, vol. 155(PA).
  26. Caitlin de la Roche & Tiago de Barros & Tinashe Chuchu & Brighton Nyagadza & Marike Venter de Villiers, 2022. "An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa," International Review of Management and Marketing, Econjournals, vol. 12(4), pages 29-37, July.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.