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Charities Can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion

Citations

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Cited by:

  1. Gong, Heming & Bian, Xuemei & Zheng, Chundong, 2024. "Leveraging celebrities with inconsistent attractiveness and credibility for charitable endorsement: A cue diagnosticity perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  2. Sofia Pansoni & Giacomo Gistri, 2025. "Does the end justify the means? The persuasive power of emotions in charity advertising: a systematic literature review," Italian Journal of Marketing, Springer, vol. 2025(2), pages 91-130, June.
  3. Paramita, Widya & Septianto, Felix & Tjiptono, Fandy, 2020. "The distinct effects of gratitude and pride on donation choice and amount," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  4. Xiaoyu Xu & Luyao Wang & Kai Zhao, 2020. "Exploring Determinants of Consumers’ Platform Usage in “Double Eleven” Shopping Carnival in China: Cognition and Emotion from an Integrated Perspective," Sustainability, MDPI, vol. 12(7), pages 1-18, April.
  5. Chao Wu & Mahyar Eftekhar, 2024. "Does Volunteering Crowd Out Donations? Evidence from Online Experiments," Manufacturing & Service Operations Management, INFORMS, vol. 26(4), pages 1542-1566, July.
  6. R. Filieri & S. Shuqair & G. Viglia & A. Mattila & D. C. Pinto, 2023. "Leveraging online selling through social media influencers," Post-Print hal-04318902, HAL.
  7. Lamberto Zollo, 2021. "The Consumers’ Emotional Dog Learns to Persuade Its Rational Tail: Toward a Social Intuitionist Framework of Ethical Consumption," Journal of Business Ethics, Springer, vol. 168(2), pages 295-313, January.
  8. Bernritter, Stefan F. & Danatzis, Ilias & Möller-Herm, Jana & Sotgiu, Francesca, 2025. "Navigating toxic playgrounds: Managing reputational and financial brand safety in multiplayer video games," International Journal of Research in Marketing, Elsevier, vol. 42(4), pages 936-956.
  9. Carolyn Wells Keller & Chethana Achar, 2026. "Value congruence in evaluations of product aesthetics: Political conservatives’ preference for kinderschema cute products," Journal of the Academy of Marketing Science, Springer, vol. 54(1), pages 303-321, February.
  10. Jia, Jianfeng & Liu, Weipeng & Zhang, Stephen X. & Luo, Wenhao, 2024. "The unseen burden: How ambidextrous leadership erodes managers' well-being," Journal of Business Research, Elsevier, vol. 182(C).
  11. Feine, Gregor & Groh, Elke D. & von Loessl, Victor & Wetzel, Heike, 2023. "The double dividend of social information in charitable giving: Evidence from a framed field experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 103(C).
  12. Bock, Dora E. & Thomas, Veronica L. & Wolter, Jeremy & Mangus, Stephanie M., 2024. "Gratitude: A catalyst for encouraging consumer ethics," Journal of Business Research, Elsevier, vol. 184(C).
  13. Jiang, Kan & Zheng, Junyuan & Luo, Shaohua, 2024. "Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  14. Ho, Cony Ming-Shen & Chin, Shih-Chun (Daniel) & Wang, TzuShuo Ryan, 2025. "Recurring versus one-time donation requests: The toll on attracting donors," Journal of Business Research, Elsevier, vol. 192(C).
  15. Oanh Dinh Yen Nguyen & Tania Bucic & Liem Viet Ngo & Harmen Oppewal, 2023. "Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1305-1326, November.
  16. Li Yan & Hean Tat Keh & Kyle B. Murray, 2024. "Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 75-96, January.
  17. Eman I. Alzaanin, 2026. "Linguistic strategies evoking empathy, urgency, and solidarity in crowdfunding campaigns: a narrative transportation perspective," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 23(1), pages 225-249, March.
  18. Shuqair, Saleh & Filieri, Raffaele & Viglia, Giampaolo & Mattila, Anna S. & Costa Pinto, Diego, 2024. "Leveraging online selling through social media influencers," Journal of Business Research, Elsevier, vol. 171(C).
  19. Ashik, Farhan & Marc Lim, Weng & Vassallo, Jarrod P. & Voola, Ranjit, 2025. "Can marketing reduce inequality? Evidence from marketing science," Journal of Business Research, Elsevier, vol. 188(C).
  20. Xia Li & Linyan Feng, 2021. "Impact of donors’ financial fairness perception on donation intention in nonprofit organizations after COVID-19 outbreak," PLOS ONE, Public Library of Science, vol. 16(6), pages 1-14, June.
  21. Latha Poonamallee & Simy Joy, 2022. "Rousing Collective Compassion at Societal Level: Lessons from Newspaper Reports on Asian Tsunami in India," IIM Kozhikode Society & Management Review, , vol. 11(1), pages 25-46, January.
  22. Samuel Stäbler & Kim Katharina Mierisch, 2022. "The street music business: consumer responses to buskers performing on the street and on online video platforms," Marketing Letters, Springer, vol. 33(2), pages 325-350, June.
  23. Lee, Hyunjung Crystal & Chugani, Sunaina & Namkoong, Jae-Eun, 2022. "The role of entitlement and perceived resources in gratitude’s effect on materialism: Longitudinal and situational effects," Journal of Business Research, Elsevier, vol. 139(C), pages 993-1003.
  24. Theres Rüger & Janek Mücksch & Florian U. Siems, 2025. "Leveraging moral foundations theory in sociopolitical campaigns: an empirical investigation on how brands can persuade university-affiliated consumers with moral reframing," Journal of Brand Management, Palgrave Macmillan, vol. 32(6), pages 484-509, November.
  25. Yoo, Jenny Jeongeun & Song, Sangyoung & Jhang, Jihoon, 2022. "Overhead aversion and facial expressions in crowdfunding," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
  26. Pittman, Matthew & Abell, Annika, 2021. "More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 70-82.
  27. Baek, Tae Hyun & Yoon, Sukki, 2022. "Pride and gratitude: Egoistic versus altruistic appeals in social media advertising," Journal of Business Research, Elsevier, vol. 142(C), pages 499-511.
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