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An Arousal Regulation Explanation of Mood Effects on Consumer Choice

Citations

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Cited by:

  1. Ahmed H. Alsharif & Junhai Wang & Salmi Mohd Isa & Nor Zafir Md Salleh & Husam Azzawi Dawas & Mohammed H. Alsharif, 2025. "The synergy of neuromarketing and artificial intelligence: A comprehensive literature review in the last decade," Future Business Journal, Springer, vol. 11(1), pages 1-30, December.
  2. Goff, Sandra H., 2021. "A test of willingness to pay as penance in the demand for ethical consumption," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 94(C).
  3. Lee, Inyoung & Kim, Sang-Hoon & Yi, Jisu, 2025. "Marketing to one: how arousal potential and consumer knowledge influence solo attendance," Journal of Business Research, Elsevier, vol. 200(C).
  4. Bettiga, Debora & Mandolfo, Marco & Noci, Giuliano, 2025. "Promoting textile product repair services in the European setting: do emotions shape consumers’ evaluations?," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
  5. Carnevale, Marina & Hadi, Rhonda & Luna, David & Pogacar, Ruth, 2023. "Follow your nose when it sounds right: How brand names influence consumer responses to product scents," Journal of Business Research, Elsevier, vol. 157(C).
  6. Huang, Tseng-Lung & Tsiotsou, Rodoula H. & Liu, Ben S., 2023. "Delineating the role of mood maintenance in augmenting reality (AR) service experiences: An application in tourism," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
  7. Marion Garaus & Udo Wagner, 2019. "Lost in the Store: Assessing the Confusion Potential of Store Environments," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 71(4), pages 413-441, October.
  8. Frank, Björn & Herbas Torrico, Boris & Enkawa, Takao & Schvaneveldt, Shane J., 2014. "Affect versus Cognition in the Chain from Perceived Quality to Customer Loyalty: The Roles of Product Beliefs and Experience," Journal of Retailing, Elsevier, vol. 90(4), pages 567-586.
  9. Orazi, Davide C. & Nyilasy, Greg, 2026. "Phygital products: Effects and boundaries of metaverse-first retail strategies," Journal of Retailing, Elsevier, vol. 102(2), pages 371-386.
  10. Janina Enachescu & Ziga Puklavec & Jerome Olsen & Erich Kirchler, 2021. "Tax compliance is not fundamentally influenced by incidental emotions: An experiment," Economics of Governance, Springer, vol. 22(4), pages 345-362, December.
  11. Ren, Jie & Raghupathi, Viju & Raghupathi, Wullianallur, 2021. "Exploring the subjective nature of crowdfunding decisions," Journal of Business Venturing Insights, Elsevier, vol. 15(C).
  12. Septianto, Felix & Chiew, Tung Moi & Thai, Nguyen T., 2020. "The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
  13. Robert A. Peterson & U. N. Umesh, 2018. "On the significance of statistically insignificant results in consumer behavior experiments," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 81-91, January.
  14. Shao, Bingjia & Zhu, Yinghui & Yang, Pianpian & Qin, Yan, 2026. "When sparks fly: How arousal-driven atmospheres, brand positioning, and consumer traits collide in live-streaming ecosystems," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  15. Adam, Marc T.P. & Astor, Philipp J. & Krämer, Jan, 2016. "Affective Images, Emotion Regulation and Bidding Behavior: An Experiment on the Influence of Competition and Community Emotions in Internet Auctions," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 56-69.
  16. Hart, Andrew & Kerrigan, Finola & vom Lehn, Dirk, 2016. "Experiencing film: Subjective personal introspection and popular film consumption," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 375-391.
  17. Yu, Zhihao & An, Lam & Heath, Timothy B., 2025. "The effects of footstep sounds on impression formation and persuasion," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  18. Olga B. Yarosh & Natalya N. Kalkova & Viktor E. Reutov, 2021. "Customer emotions when making an online purchase decision: Results of neuromarketing experiments," Upravlenets, Ural State University of Economics, vol. 12(4), pages 42-58, September.
  19. Ai-Yun Hsieh & Shao-Kang Lo & Yujong Hwang, 2024. "Making customers more likely to come back: the role of background colour in triggering arousal to influence memory, attitude, and patronage intention," Electronic Commerce Research, Springer, vol. 24(3), pages 2045-2064, September.
  20. Rishtee K Batra & Tanuka Ghoshal & Gita JoharEditor & Derek RuckerAssociate Editor, 2017. "Fill Up Your Senses: A Theory of Self-Worth Restoration through High-Intensity Sensory Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 916-938.
  21. Huang, Zhiyuan & Dai, Xiaohe & Wang, Li, 2026. "More saturated, better Performance: How color saturation affects product performance perception," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  22. Yuan, Yanzhe & Surachartkumtonkun, Jiraporn & Shao, Wei & Maseeh, Haroon Iqbal & Zhang, Yaning, 2026. "When fast is not always better: How temporal metaphors shape continuous watching in live-streaming commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 92(C).
  23. Dorota Anderlová & Michal Pšurný, 2020. "Exploring the Importance of Emotions Within Consumer Behaviour on the Czech Luxury Cosmetic Market," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 68(2), pages 363-372.
  24. Yan, Li & Murray, Kyle B., 2023. "The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective," International Journal of Research in Marketing, Elsevier, vol. 40(3), pages 679-699.
  25. Halbauer, Ingo & Klarmann, Martin, 2022. "How voice retailers can predict customer mood and how they can use that information," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 77-95.
  26. Choi, Jungsil & Li, Yexin Jessica & Rangan, Priyamvadha & Yin, Bingqing & Singh, Surendra N., 2020. "Opposites attract: Impact of background color on effectiveness of emotional charity appeals," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 644-660.
  27. An, Lam & Muro, Fabrizio Di, 2026. "How the emotional tone of financial disinformation influences investment behaviour," Journal of Business Research, Elsevier, vol. 210(C).
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