Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Quach, Sara & Septianto, Felix & Thaichon, Park & Mao, Wen, 2022. "Art infusion and functional theories of attitudes toward luxury brands: The mediating role of feelings of self-inauthenticity," Journal of Business Research, Elsevier, vol. 150(C), pages 538-552.
- Logkizidou, Maria & Bottomley, Paul & Angell, Rob & Evanschitzky, Heiner, 2019. "Why Museological Merchandise Displays Enhance Luxury Product Evaluations: An Extended Art Infusion Effect," Journal of Retailing, Elsevier, vol. 95(1), pages 67-82.
- Thomas Rompay & Marieke Fransen & Bianca Borgelink, 2014. "Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation," Marketing Letters, Springer, vol. 25(4), pages 397-407, December.
- Saravana Jaikumar & Ankur Sarin, 2015. "Conspicuous consumption and income inequality in an emerging economy: evidence from India," Marketing Letters, Springer, vol. 26(3), pages 279-292, September.
- Li, You & Chang, Yaping & Liang, Zhehao, 2022. "Attracting more meaningful interactions: The impact of question and product types on comments on social media advertisings," Journal of Business Research, Elsevier, vol. 150(C), pages 89-101.
- Mantovani, Danielle & Tazima, Deborah Iuri, 2016. "Visual art and regulatory fit messages on consumer evaluations," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 56(2), March.
- Machiels, Casparus J.A. & Orth, Ulrich R., 2017. "Verticality in product labels and shelves as a metaphorical cue to quality," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 195-203.
- Jung Eun Lee & Songyee Hur & Brandi Watkins, 2018. "Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity," Journal of Brand Management, Palgrave Macmillan, vol. 25(5), pages 449-462, September.
- Sung, Billy & Crawford, Robert & Teah, Min & Stankovic, Michelle & Phau, Ian, 2020. "The “timber box†effect for premium wines," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
- Jinli Xiao & Weijuan Liang & Yue Pan & Gary Gang Tian, 2025. "Cultivating CSR: The Artistic Influence of Top Executives on Corporate Responsibility," Journal of Business Ethics, Springer, vol. 201(1), pages 145-167, October.
- Sebastian Schneider, 2022. "Price-related consumer discussions in China and the United States: a cross-cultural study investigating price perceptions and word-of-mouth transmission," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(3), pages 274-290, June.
- Sebastian Schneider & Frank Huber, 2022. "You paid what!? Understanding price-related word-of-mouth and price perception among opinion leaders and innovators," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(1), pages 64-80, February.
- Quach, Sara & Septianto, Felix & Thaichon, Park & Nasution, Reza Ashari, 2022. "The role of art infusion in enhancing pro-environmental luxury brand advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
- Mansi Gupta & Gopal Das & Felix Septianto & Henrik Hagtvedt, 2024. "The impact of scarcity cues on purchase likelihood of art-infused products," Journal of the Academy of Marketing Science, Springer, vol. 52(2), pages 470-488, March.
- Garrido-Morgado, Álvaro & González-Benito, Óscar & Martos-Partal, Mercedes & Campo, Katia, 2021. "Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?," Journal of Retailing, Elsevier, vol. 97(3), pages 477-491.
- Berthinier-Poncet, Anne & Podmetina, Daria & Robbins, Peter, 2025. "The art of innovation: How arts-based initiatives can nurture innovation dynamic capabilities," Technovation, Elsevier, vol. 148(C).
- Didi Alaoui, Mohamed & Valette-Florence, Pierre & Cova, Véronique, 2022. "How psychological distance shapes hedonic consumption: The moderating role of the need to justify," Journal of Business Research, Elsevier, vol. 146(C), pages 57-69.
- Naletelich, Kelly & Paswan, Audhesh K., 2018. "Art infusion in retailing: The effect of art genres," Journal of Business Research, Elsevier, vol. 85(C), pages 514-522.
- Kewei Zhang & Jinzhe Yan, 2025. "Understanding the effect of art infusion on product evaluation: the boundary condition of multiple art exposures," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-13, December.
- Xu, Xun & Munson, Charles L. & Zeng, Shuo, 2017. "The impact of e-service offerings on the demand of online customers," International Journal of Production Economics, Elsevier, vol. 184(C), pages 231-244.
- Huang, Zhiyuan & Dai, Xiaohe & Wang, Li, 2026. "More saturated, better Performance: How color saturation affects product performance perception," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
- Giovanni Pino & Gianluigi Guido & Rajan Nataraajan, 2017. "Iconic art infusion in luxury retail strategies: Unveiling the potential," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 27(2), pages 136-147, April.
- Miceli, Gaetano “Nino” & Cardamone, Ernesto & Raimondo, Maria Antonietta, 2025. "Art and science talk different. The effect of language abstractness-concreteness on liking of artistic and scientific products," Journal of Business Research, Elsevier, vol. 199(C).
- Pleyers, Gordy, 2021. "Shape congruence in product design: Impacts on automatically activated attitudes," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
- Huang, Zhiyuan & Dai, Xiaohe, 2025. "Less colorful = purer? The effect of packaging colorfulness on product purity perception," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
- Ferreira, Fernando A.F., 2018. "Mapping the field of arts-based management: Bibliographic coupling and co-citation analyses," Journal of Business Research, Elsevier, vol. 85(C), pages 348-357.
Printed from https://ideas.repec.org/r/kap/mktlet/v23y2012i3p893-904.html