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Can good marketing carry a bad product? Evidence from the motion picture industry

Citations

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Cited by:

  1. Delre, Sebastiano A. & Panico, Claudio & Wierenga, Berend, 2017. "Competitive strategies in the motion picture industry: An ABM to study investment decisions," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 69-99.
  2. An, Yongdae & An, Jinwon & Cho, Sungzoon, 2021. "Artificial intelligence-based predictions of movie audiences on opening Saturday," International Journal of Forecasting, Elsevier, vol. 37(1), pages 274-288.
  3. Miroslav Karlíček & Ivan Tomek & Miroslav Křížek, 2010. "Word-of-Mouth Marketing: An Integrated Model," Ekonomika a Management, Prague University of Economics and Business, vol. 2010(3).
  4. Franses, Philip Hans, 2021. "Modeling box office revenues of motion pictures✰," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
  5. Angela (Xia) Liu & Tridib Mazumdar & Bo Li, 2015. "Counterfactual Decomposition of Movie Star Effects with Star Selection," Management Science, INFORMS, vol. 61(7), pages 1704-1721, July.
  6. Ronny Behrens & Natasha Zhang Foutz & Michael Franklin & Jannis Funk & Fernanda Gutierrez-Navratil & Julian Hofmann & Ulrike Leibfried, 2021. "Leveraging analytics to produce compelling and profitable film content," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(2), pages 171-211, June.
  7. Karniouchina, Ekaterina V., 2011. "Impact of star and movie buzz on motion picture distribution and box office revenue," International Journal of Research in Marketing, Elsevier, vol. 28(1), pages 62-74.
  8. Wei, Liyuan & Yang, Yupin, 2022. "An empirical investigation of director selection in movie preproduction: A two-sided matching approach," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 888-906.
  9. Delre, Sebastiano A. & Luffarelli, Jonathan, 2023. "Consumer reviews and product life cycle: On the temporal dynamics of electronic word of mouth on movie box office," Journal of Business Research, Elsevier, vol. 156(C).
  10. Yanhao Max Wei, 2020. "The Similarity Network of Motion Pictures," Management Science, INFORMS, vol. 66(4), pages 1647-1671, April.
  11. Jun Pang & Angela Xia Liu & Peter N. Golder, 2022. "Critics’ conformity to consumers in movie evaluation," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 864-887, July.
  12. T. M. Wanigapura & T. P. S. R. Guruge & I. V. Kuruppu & P. C. Abeysiriwardana, 2025. "Diversified impact of electronic word-of-mouth (eWOM) on consumer communities: a developing country perspective," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 52(1), pages 37-53, March.
  13. Brianna JeeWon Paulich & V. Kumar, 2021. "Relating entertainment features in screenplays to movie performance: an empirical investigation," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1222-1242, November.
  14. Gazley, Aaron & Clark, Gemma & Sinha, Ashish, 2011. "Understanding preferences for motion pictures," Journal of Business Research, Elsevier, vol. 64(8), pages 854-861, August.
  15. Xu, Yingying & Liu, Zhixin & Ortiz, Jaime, 2018. "The relationship between media bias and inflation expectations in P.R. China," Research in International Business and Finance, Elsevier, vol. 45(C), pages 402-412.
  16. Nan Feng & Yanan Shi & Yadi Li & Dahui Li & Jie Zhang & Minqiang Li, 2024. "An Exploration of the Dynamics Between Social Media and Box Office Performance," Information Systems Frontiers, Springer, vol. 26(2), pages 591-608, April.
  17. Mark B. Houston & Ann-Kristin Kupfer & Thorsten Hennig-Thurau & Martin Spann, 2018. "Pre-release consumer buzz," Journal of the Academy of Marketing Science, Springer, vol. 46(2), pages 338-360, March.
  18. Jia, Ming & Ruan, Hongfei & Zhang, Zhe, 2017. "How rumors fly," Journal of Business Research, Elsevier, vol. 72(C), pages 33-45.
  19. Hofmann, Julian & Clement, Michel & Völckner, Franziska & Hennig-Thurau, Thorsten, 2017. "Empirical generalizations on the impact of stars on the economic success of movies," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 442-461.
  20. Belvaux, Bertrand & Mencarelli, Rémi, 2021. "Prevision model and empirical test of box office results for sequels," Journal of Business Research, Elsevier, vol. 130(C), pages 38-48.
  21. Anthony Koschmann & Yi Qian, 2020. "Assessing the Quality of Illegal Copies and its Impact on Revenues and Distribution," NBER Working Papers 27649, National Bureau of Economic Research, Inc.
  22. Björn Bohnenkamp & Ann-Kristin Knapp & Thorsten Hennig-Thurau & Ricarda Schauerte, 2015. "When does it make sense to do it again? An empirical investigation of contingency factors of movie remakes," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(1), pages 15-41, February.
  23. Cao, Zixia, 2022. "Brand equity, warranty costs, and firm value," International Journal of Research in Marketing, Elsevier, vol. 39(4), pages 1166-1185.
  24. Natalia Gmerek, 2015. "The determinants of Polish movies’ box office performance in Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 15-35.
  25. John Henke & Sengun Yeniyurt & Chun Zhang, 2009. "Supplier price concessions: A longitudinal empirical study," Marketing Letters, Springer, vol. 20(1), pages 61-74, March.
  26. Sebastiano Delre & Petros G. Sekeris, 2023. "Competition and Strategic Budget Choices in the Motion Picture Industry," Journal of Industrial Economics, Wiley Blackwell, vol. 71(3), pages 728-769, September.
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