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Competitive Targeted Advertising Over Networks

Citations

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Cited by:

  1. Foerster, Manuel & Hellmann, Tim & Vega-Redondo, Fernando, 2024. "Strategic use of social media influencer marketing," UC3M Working papers. Economics 43985, Universidad Carlos III de Madrid. Departamento de Economía.
  2. Li, Feng & Du, Timon Chih-ting & Wei, Ying, 2019. "Offensive pricing strategies for online platforms," International Journal of Production Economics, Elsevier, vol. 216(C), pages 287-304.
  3. Wout Vos & Peter Borm & Herbert Hamers, 2024. "Influencing Opinion Networks: Optimization and Games," Dynamic Games and Applications, Springer, vol. 14(4), pages 959-980, September.
  4. Zenou, Yves & Xu, Jin & Zhou, Junjie, 2019. "Networks in Conflict: A Variational Inequality Approach," CEPR Discussion Papers 13647, C.E.P.R. Discussion Papers.
  5. Antoine Mandel & Xavier Venel, 2022. "Sequential competition and the strategic origins of preferential attachment," International Journal of Game Theory, Springer;Game Theory Society, vol. 51(3), pages 483-508, November.
  6. Ozan Candogan & Kimon Drakopoulos, 2020. "Optimal Signaling of Content Accuracy: Engagement vs. Misinformation," Operations Research, INFORMS, vol. 68(2), pages 497-515, March.
  7. Xu, Jin & Zenou, Yves & Zhou, Junjie, 2022. "Equilibrium characterization and shock propagation in conflict networks," Journal of Economic Theory, Elsevier, vol. 206(C).
  8. Margherita Comola & Agnieszka Rusinowska & Marie Claire Villeval, 2024. "Competing for Influence in Networks Through Strategic Targeting [En compétition pour l'influence dans les réseaux grâce au ciblage stratégique]," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-04706311, HAL.
  9. Hao-Hsiang Wu & Simge Küçükyavuz, 2018. "A two-stage stochastic programming approach for influence maximization in social networks," Computational Optimization and Applications, Springer, vol. 69(3), pages 563-595, April.
  10. Yongli Li & Zhi-Ping Fan & Wei Zhang, 2018. "Network-based Referral Mechanism in a Crowdfunding-based Marketing Pattern," Papers 1808.03070, arXiv.org.
  11. Ningning Lang & Lin Wang & Quanbo Zha, 2022. "Targeted Allocation of Marketing Resource in Networks Based on Opinion Dynamics," Mathematics, MDPI, vol. 10(3), pages 1-21, January.
  12. Rusinowska, Agnieszka & Taalaibekova, Akylai, 2019. "Opinion formation and targeting when persuaders have extreme and centrist opinions," Journal of Mathematical Economics, Elsevier, vol. 84(C), pages 9-27.
  13. Sebastiano Della Lena, 2019. "Non-Bayesian Social Learning and the Spread of Misinformation in Networks," Working Papers 2019:09, Department of Economics, University of Venice "Ca' Foscari".
  14. Mandel, Antoine & Venel, Xavier, 2020. "Dynamic competition over social networks," European Journal of Operational Research, Elsevier, vol. 280(2), pages 597-608.
  15. Venel, Xavier, 2021. "Regularity of dynamic opinion games," Games and Economic Behavior, Elsevier, vol. 126(C), pages 305-334.
  16. Antoine Mandel & Xavier Venel, 2017. "Dynamic competition over social networks Dynamic competition over social networks," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-01524453, HAL.
  17. Quanbo Zha & Gang Kou & Hengjie Zhang & Haiming Liang & Xia Chen & Cong-Cong Li & Yucheng Dong, 2020. "Opinion dynamics in finance and business: a literature review and research opportunities," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 6(1), pages 1-22, December.
  18. Itay P. Fainmesser & Andrea Galeotti & Ruslan Momot, 2023. "Digital Privacy," Management Science, INFORMS, vol. 69(6), pages 3157-3173, June.
  19. Colombo, Luca & Labrecciosa, Paola & Rusinowska, Agnieszka, 2025. "A dynamic analysis of criminal networks," Journal of Economic Theory, Elsevier, vol. 223(C).
  20. Carlo Reggiani & Alejandro Saporiti & Lois Simanjuntak, 2018. "Social Information and Consumer Heterogeneity," Economics Discussion Paper Series 1813, Economics, The University of Manchester.
  21. Jie Gu & Yunjie Xu, 2022. "Battle of positioning: exploring the role of bridges in competitive diffusion," Journal of Computational Social Science, Springer, vol. 5(1), pages 319-350, May.
  22. Arthur Campbell & C. Matthew Leister & Yves Zenou, 2020. "Word‐of‐mouth communication and search," RAND Journal of Economics, RAND Corporation, vol. 51(3), pages 676-712, September.
  23. Yuichiro Kamada & Aniko Ory, 2016. "Contracting with Word-of-Mouth Management," Cowles Foundation Discussion Papers 2048, Cowles Foundation for Research in Economics, Yale University.
  24. Yuichiro Kamada & Aniko Öry, 2020. "Contracting with Word-of-Mouth Management," Management Science, INFORMS, vol. 66(11), pages 5094-5107, November.
  25. Qiang Gong & Yujing Xu & Huanxing Yang, 2024. "Long-Term Competition for Product Awareness with Learning from Friends," Post-Print hal-04625204, HAL.
  26. Gökgür, Burak & Karabatı, Selçuk, 2019. "Dynamic and targeted bundle pricing of two independently valued products," European Journal of Operational Research, Elsevier, vol. 279(1), pages 184-198.
  27. Sun, Xiang & Xu, Jin & Zhou, Junjie, 2023. "Effort discrimination and curvature of contest technology in conflict networks," Games and Economic Behavior, Elsevier, vol. 142(C), pages 978-991.
  28. Zhao, Jiuhua & Liu, Qipeng & Wang, Lin & Wang, Xiaofan, 2017. "Competitive seeds-selection in complex networks," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 467(C), pages 240-248.
  29. Michael Arnold & Eric Schmidbauer & Lan Zhang, 2022. "Uniform and targeted informative advertising with asymmetric customer loyalty," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(1), pages 90-114, February.
  30. Vahideh Manshadi & Sidhant Misra & Scott Rodilitz, 2020. "Diffusion in Random Networks: Impact of Degree Distribution," Operations Research, INFORMS, vol. 68(6), pages 1722-1741, November.
  31. Qiang Gong & Yujing Xu & Huanxing Yang, 2024. "Long‐term competition for product awareness with learning from friends," RAND Journal of Economics, RAND Corporation, vol. 55(2), pages 324-355, June.
  32. Pinar Yildirim & Yanhao Wei & Christophe Bulte & Joy Lu, 2020. "Social network design for inducing effort," Quantitative Marketing and Economics (QME), Springer, vol. 18(4), pages 381-417, December.
  33. Zhao Jiang & Dan Wu, 2022. "Targeting Precision in Imperfect Targeted Advertising: Implications for the Regulation of Market Structure and Efficiency," SAGE Open, , vol. 12(1), pages 21582440221, March.
  34. Li, Feng & Du, Timon C. & Wei, Ying, 2023. "This is what’s in store for you: How online social learning affects product positioning," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 179(C).
  35. Juli'an Chitiva & Xavier Venel, 2024. "Continuous Social Networks," Papers 2407.11710, arXiv.org, revised Jan 2025.
  36. Vartika Singh & Veeraruna Kavitha, 2024. "Partial Information Games and Competitive Advertising," Dynamic Games and Applications, Springer, vol. 14(4), pages 888-920, September.
  37. Michel Grabisch & Antoine Mandel & Agnieszka Rusinowska & Emily Tanimura, 2018. "Strategic Influence in Social Networks," Mathematics of Operations Research, INFORMS, vol. 43(1), pages 29-50, February.
  38. Alexander Matros & David Rietzke, 2024. "Contests on networks," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 78(3), pages 815-841, November.
  39. Baris Ata & Alexandre Belloni & Ozan Candogan, 2018. "Latent Agents in Networks: Estimation and Targeting," Papers 1808.04878, arXiv.org, revised Jan 2022.
  40. Bert De Reyck & Ioannis Fragkos & Yael Grushka-Cockayne & Casey Lichtendahl & Hammond Guerin & Andrew Kritzer, 2017. "Vungle Inc. Improves Monetization Using Big Data Analytics," Interfaces, INFORMS, vol. 47(5), pages 454-466, October.
  41. de Vos, Wout & Borm, Peter & Hamers, Herbert, 2024. "Influencing opinion networks-optimization and games," Other publications TiSEM 56d1ade2-6831-40d7-a589-3, Tilburg University, School of Economics and Management.
  42. Jingjing Zhao & Yongli Li & Yunlong Ding & Chao Liu, 2019. "The value of leading customers in a crowdfunding-based marketing pattern," PLOS ONE, Public Library of Science, vol. 14(4), pages 1-18, April.
  43. Ryan Kor & Junjie Zhou, 2022. "Welfare and Distributional Effects of Joint Intervention in Networks," Papers 2206.03863, arXiv.org.
  44. Choi, Tsan-Ming & Guo, Shu & Luo, Suyuan, 2020. "When blockchain meets social-media: Will the result benefit social media analytics for supply chain operations management?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 135(C).
  45. Wang, Wei & Li, Gang & Fung, Richard Y.K. & Cheng, T.C.E., 2019. "Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 84-101.
  46. Xiuxian Li & Pengwen Hou & Shuhua Zhang, 2023. "The optimal advertising strategy with differentiated targeted effect consumers," Annals of Operations Research, Springer, vol. 324(1), pages 1295-1336, May.
  47. Antoine Mandel & Xavier Venel, 2017. "Dynamic competition over social networks Dynamic competition over social networks," Post-Print halshs-01524453, HAL.
  48. Rui Zheng & Biying Shou & Yingju Chen, 2023. "Differential pricing in social networks with strategic consumers," Production and Operations Management, Production and Operations Management Society, vol. 32(8), pages 2638-2655, August.
  49. Jadbabaie, Ali & Kakhbod, Ali, 2019. "Optimal contracting in networks," Journal of Economic Theory, Elsevier, vol. 183(C), pages 1094-1153.
  50. Parshuram Hotkar & Rajiv Garg & Kristen Sussman, 2023. "Strategic social media marketing: An empirical analysis of sequential advertising," Production and Operations Management, Production and Operations Management Society, vol. 32(12), pages 4005-4020, December.
  51. Jiao, Qian & Xu, Jin, 2020. "Competition for networked agents in the lottery Blotto game," Economics Letters, Elsevier, vol. 197(C).
  52. Tsakas, Nikolas, 2024. "Optimal influence under observational learning," Mathematical Social Sciences, Elsevier, vol. 128(C), pages 41-51.
  53. Edward Anderson & David Gamarnik & Anton Kleywegt & Asuman Ozdaglar, 2016. "Preface to the Special Issue on Information and Decisions in Social and Economic Networks," Operations Research, INFORMS, vol. 64(3), pages 561-563, June.
  54. Ningyuan Chen & Ying-Ju Chen, 2021. "Duopoly Competition with Network Effects in Discrete Choice Models," Operations Research, INFORMS, vol. 69(2), pages 545-559, March.
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