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Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control

Citations

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  1. Bharadwaj, Neeraj & Ballings, Michel & Naik, Prasad A., 2020. "Cross-Media Consumption: Insights from Super Bowl Advertising," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 17-31.
  2. Alantari, Huwail J. & Currim, Imran S. & Deng, Yiting & Singh, Sameer, 2022. "An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 1-19.
  3. Yanwen Wang & Chunhua Wu & Ting Zhu, 2019. "Mobile Hailing Technology and Taxi Driving Behaviors," Marketing Science, INFORMS, vol. 38(5), pages 734-755, September.
  4. Shijie Lu & Koushyar Rajavi & Isaac Dinner, 2021. "The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment," Marketing Science, INFORMS, vol. 40(3), pages 548-568, May.
  5. Cheng He & O. Cem Ozturk & Chris Gu & Jorge Mario Silva-Risso, 2021. "The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?," Marketing Science, INFORMS, vol. 40(1), pages 80-100, January.
  6. Xiang Wan, 2022. "Omnichannel Distribution to Fulfill Retail Orders," Manufacturing & Service Operations Management, INFORMS, vol. 24(4), pages 2150-2165, July.
  7. Galit Shmueli & David Martens & Jaewon Yoo & Travis Greene, 2025. "From What Ifs to Insights: Counterfactuals in Causal Inference vs. Explainable AI," Papers 2505.13324, arXiv.org.
  8. Ekin Ilseven & Phanish Puranam, 2021. "Measuring organizational resilience as a performance outcome," Journal of Organization Design, Springer;Organizational Design Community, vol. 10(3), pages 127-137, December.
  9. Arzi Adbi & Chirantan Chatterjee & Matej Drev & Anant Mishra, 2019. "When the Big One Came: A Natural Experiment on Demand Shock and Market Structure in India's Influenza Vaccine Markets," Production and Operations Management, Production and Operations Management Society, vol. 28(4), pages 810-832, April.
  10. S{i}la Ada & Nadia Abou Nabout & Elea McDonnell Feit, 2020. "Context information increases revenue in ad auctions: Evidence from a policy change," Papers 2012.00840, arXiv.org.
  11. Vasu Unnava & Ashwin Aravindakshan, 2021. "How does consumer engagement evolve when brands post across multiple social media?," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 864-881, September.
  12. Barati, Mehdi & Adams, Scott, 2019. "Enhanced penalties for carrying firearms illegally and their effects on crime," Economic Analysis and Policy, Elsevier, vol. 63(C), pages 207-219.
  13. Kathleen T. Li, 2024. "Frontiers: A Simple Forward Difference-in-Differences Method," Marketing Science, INFORMS, vol. 43(2), pages 267-279, March.
  14. Mitchell J. Lovett & Renana Peres & Linli Xu, 2019. "Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth," Quantitative Marketing and Economics (QME), Springer, vol. 17(3), pages 215-255, September.
  15. Wang, Xin (Shane) & Ryoo, Jun Hyun (Joseph) & Bendle, Neil & Kopalle, Praveen K., 2021. "The role of machine learning analytics and metrics in retailing research," Journal of Retailing, Elsevier, vol. 97(4), pages 658-675.
  16. Barati Mehdi, 2019. "Punishment Severity and Crime: The Case of Arkansas," Review of Law & Economics, De Gruyter, vol. 15(1), pages 1-23, March.
  17. Unnati Narang & Venkatesh Shankar, 2019. "Mobile App Introduction and Online and Offline Purchases and Product Returns," Marketing Science, INFORMS, vol. 38(5), pages 756-772, September.
  18. Luo, Anita & Baker, Andrew & Donthu, Naveen, 2019. "Capturing dynamics in the value for brand recommendations from word-of-mouth conversations," Journal of Business Research, Elsevier, vol. 104(C), pages 247-260.
  19. Tong Guo & Srinivasaraghavan Sriram & Puneet Manchanda, 2020. "“Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior," Marketing Science, INFORMS, vol. 39(3), pages 516-539, May.
  20. Kathleen T. Li & Venkatesh Shankar, 2024. "A Two-Step Synthetic Control Approach for Estimating Causal Effects of Marketing Events," Management Science, INFORMS, vol. 70(6), pages 3734-3747, June.
  21. Maesen, Stijn, 2025. "Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance," International Journal of Research in Marketing, Elsevier, vol. 42(1), pages 192-211.
  22. Beth L. Fossen & Girish Mallapragada & Anwesha De, 2021. "Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements," Marketing Science, INFORMS, vol. 40(2), pages 305-324, March.
  23. Beth L. Fossen & Donggwan Kim & David A. Schweidel & Raphael Thomadsen, 2022. "The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election," Quantitative Marketing and Economics (QME), Springer, vol. 20(1), pages 1-37, March.
  24. Roma, Paolo & Aloini, Davide, 2019. "How does brand-related user-generated content differ across social media? Evidence reloaded," Journal of Business Research, Elsevier, vol. 96(C), pages 322-339.
  25. Haris Krijestorac & Rajiv Garg & Vijay Mahajan, 2020. "Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls," Information Systems Research, INFORMS, vol. 31(2), pages 449-472, June.
  26. Kathleen Cleeren & Marnik G. Dekimpe & Harald J. Heerde, 2017. "Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 593-615, September.
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