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The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Citations

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  1. Camilo Garcia-Jimeno & Pinar Yildirim, 2025. "Persuasion and dissuasion in political campaigns: Communication and media coverage in senate races," Quantitative Marketing and Economics (QME), Springer, vol. 23(4), pages 491-522, December.
  2. Hauke A. Wetzel & Stefan Hattula & Maik Hammerschmidt & Harald J. Heerde, 2018. "Building and leveraging sports brands: evidence from 50 years of German professional soccer," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 591-611, July.
  3. Mitchell J. Lovett & Renana Peres & Linli Xu, 2019. "Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth," Quantitative Marketing and Economics (QME), Springer, vol. 17(3), pages 215-255, September.
  4. Penttinen, Valeria, 2023. "Hi, I’m taking over this account! Leveraging social media takeovers in fostering consumer-brand relationships," Journal of Business Research, Elsevier, vol. 165(C).
  5. Guangxin Yang & Yingjie Zhang & Hongju Liu, 2024. "Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services," Marketing Science, INFORMS, vol. 43(3), pages 469-478, May.
  6. Travis Tae Oh & Kevin Lane Keller & Scott A. Neslin & David J. Reibstein & Donald R. Lehmann, 2020. "The past, present, and future of brand research," Marketing Letters, Springer, vol. 31(2), pages 151-162, September.
  7. Mina Ameri & Elisabeth Honka & Ying Xie, 2024. "Watching intensity and media franchise engagement," Quantitative Marketing and Economics (QME), Springer, vol. 22(3), pages 291-356, September.
  8. Art Shala & Xhevat Sopi, 2022. "Communication channels consumption across awareness building, information search and school choice - perspectives from the VET sector in Kosovo," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 23(1), pages 109-118, June.
  9. Liwei Chen & Arun Rai & Wei Chen & Xitong Guo, 2025. "Signaling Effects Under Dynamic Capacity in Online Matching Platforms: Evidence from Online Health Consultation Communities," Information Systems Research, INFORMS, vol. 36(1), pages 202-224, March.
  10. Beth L. Fossen & Alexander Bleier, 2021. "Online program engagement and audience size during television ads," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 743-761, July.
  11. Ying Bao & Peter Landry & Mengze Shi, 2025. "Forgetful Consumers and Consumption Tracking," Management Science, INFORMS, vol. 71(3), pages 2311-2331, March.
  12. Anatoli Colicev & Ashwin Malshe & Koen Pauwels, 2018. "Social Media and Customer-Based Brand Equity: An Empirical Investigation in Retail Industry," Administrative Sciences, MDPI, vol. 8(3), pages 1-16, September.
  13. Weiger, Welf H. & Giertz, Johann N. & Hammerschmidt, Maik & Hollebeek, Linda D., 2025. "Blurred lines? Disentangling the roles of consumers’ influencer- and brand engagement in shaping brand performance," Journal of Business Research, Elsevier, vol. 194(C).
  14. Fei Long & Wilfred Amaldoss, 2024. "Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels," Marketing Science, INFORMS, vol. 43(5), pages 925-952, September.
  15. Beth L. Fossen & David A. Schweidel, 2017. "Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity," Marketing Science, INFORMS, vol. 36(1), pages 105-123, January.
  16. Andrew T. Ching & Tülin Erdem & Michael P. Keane, 2017. "Empirical Models of Learning Dynamics: A Survey of Recent Developments," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 223-257, Springer.
  17. Lu, Yusheng & Duan, Yongrui, 2024. "Strategic live streaming choices for vertically differentiated products," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  18. Norah Saud H. AL Hilal, 2024. "The Relationship Between the Sustainability of Brand Marketing Communications and the Well-Being of the Saudi Consumer," Sustainability, MDPI, vol. 16(21), pages 1-26, October.
  19. Weijia Dai & Hyunjin Kim & Michael Luca, 2023. "Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment," Marketing Science, INFORMS, vol. 42(3), pages 429-439, May.
  20. Sarah Gelper & Mitchell J. Lovett & Renana Peres, 2025. "The effect of second screening on repeat viewing: Insights from large-scale mobile diary data," Journal of the Academy of Marketing Science, Springer, vol. 53(3), pages 907-930, May.
  21. Marwan Walid Mohammad Al-Quran, 2022. "Traditional media versus social media: challenges and opportunities," Technium, Technium Science, vol. 4(1), pages 145-160.
  22. Stephan Seiler & Song Yao & Wenbo Wang, 2017. "Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment," Marketing Science, INFORMS, vol. 36(6), pages 838-861, November.
  23. Santiago, Joanna & Borges-Tiago, Maria Teresa & Tiago, Flávio, 2022. "Is firm-generated content a lost cause?," Journal of Business Research, Elsevier, vol. 139(C), pages 945-953.
  24. Nan Feng & Yanan Shi & Yadi Li & Dahui Li & Jie Zhang & Minqiang Li, 2024. "An Exploration of the Dynamics Between Social Media and Box Office Performance," Information Systems Frontiers, Springer, vol. 26(2), pages 591-608, April.
  25. Yi-Lin Tsai & Elisabeth Honka, 2021. "Informational and Noninformational Advertising Content," Marketing Science, INFORMS, vol. 40(6), pages 1030-1058, November.
  26. Eigenraam, Anniek W. & Eelen, Jiska & Verlegh, Peeter W.J., 2021. "Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement," Journal of Interactive Marketing, Elsevier, vol. 54(C), pages 53-68.
  27. Shunyao Yan & Klaus M. Miller & Bernd Skiera, 2020. "How Does the Adoption of Ad Blockers Affect News Consumption?," Papers 2005.06840, arXiv.org, revised Aug 2021.
  28. Bryan Bollinger & Kenneth Gillingham & A. Justin Kirkpatrick & Steven Sexton, 2022. "Visibility and Peer Influence in Durable Good Adoption," Marketing Science, INFORMS, vol. 41(3), pages 453-476, May.
  29. Lindsey-Mullikin, Joan & Borin, Norm, 2017. "Why strategy is key for successful social media sales," Business Horizons, Elsevier, vol. 60(4), pages 473-482.
  30. Georgios Filippou & Athanasios G. Georgiadis & Ashish Kumar Jha, 2024. "Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases?," Marketing Letters, Springer, vol. 35(1), pages 59-71, March.
  31. Hoppner, Jessica J. & Vadakkepatt, Gautham G., 2019. "Examining moral authority in the marketplace: A conceptualization and framework," Journal of Business Research, Elsevier, vol. 95(C), pages 417-427.
  32. Nan Li & Avery Haviv & Mitchell J. Lovett, 2025. "Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry," Marketing Science, INFORMS, vol. 44(4), pages 894-915, July.
  33. Mukta Srivastava & S. Abhishek & Neeraj Pandey, 2025. "Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?," Electronic Commerce Research, Springer, vol. 25(3), pages 1865-1933, June.
  34. Vasu Unnava & Ashwin Aravindakshan, 2021. "How does consumer engagement evolve when brands post across multiple social media?," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 864-881, September.
  35. Bryan Bollinger & Kenneth Gillingham & Stefan Lamp & Tsvetan Tsvetanov, 2024. "Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption," Marketing Science, INFORMS, vol. 43(5), pages 1132-1148, September.
  36. Mina Ameri & Elisabeth Honka & Ying Xie, 2019. "Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network," Marketing Science, INFORMS, vol. 38(4), pages 567-583, July.
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