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Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising

Citations

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Cited by:

  1. Raluca M. Ursu, 2018. "The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions," Marketing Science, INFORMS, vol. 37(4), pages 530-552, August.
  2. Mengzhou Zhuang & Eric (Er) Fang & Jongkuk Lee & Xiaoling Li, 2021. "The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms," Information Systems Research, INFORMS, vol. 32(4), pages 1412-1430, December.
  3. Jae Hyen Chung & Pradeep Chintagunta & Sanjog Misra, 2025. "Simulated maximum likelihood estimation of the sequential search model," Quantitative Marketing and Economics (QME), Springer, vol. 23(1), pages 105-164, March.
  4. Madhu Viswanathan & Om Narasimhan & George John, 2021. "Economic Impact of Category Captaincy: An Examination of Assortments and Prices," Marketing Science, INFORMS, vol. 40(2), pages 261-282, March.
  5. Jiang Shen & Bang An & Man Xu & Dan Gan & Ting Pan, 2022. "Internal or External Word-of-Mouth (WOM), Why Do Patients Choose Doctors on Online Medical Services (OMSs) Single Platform in China?," IJERPH, MDPI, vol. 19(20), pages 1-14, October.
  6. Leon Yang Chu & Hamid Nazerzadeh & Heng Zhang, 2020. "Position Ranking and Auctions for Online Marketplaces," Management Science, INFORMS, vol. 66(8), pages 3617-3634, August.
  7. Darius Schlangenotto & Martin Poniatowski & Dennis Kundisch, 2018. "What Drives Paid Search Success: A Systematic Literature Review," Working Papers Dissertations 31, Paderborn University, Faculty of Business Administration and Economics.
  8. Kim, Alex Jiyoung & Jang, Sungha & Shin, Hyun S., 2021. "How should retail advertisers manage multiple keywords in paid search advertising?," Journal of Business Research, Elsevier, vol. 130(C), pages 539-551.
  9. Alison Watts, 2021. "Fairness and Efficiency in Online Advertising Mechanisms," Games, MDPI, vol. 12(2), pages 1-11, April.
  10. Zhenling Jiang & Tat Chan & Hai Che & Youwei Wang, 2021. "Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors," Marketing Science, INFORMS, vol. 40(2), pages 219-240, March.
  11. Hung, Yu-Chen & Song, Liang & Chao, Chih-Wei (Fred) & Guan, Chong, 2017. "Love at first sight: The effect of presentation order on evaluation of experiential options in luxury tour packages," Journal of Business Research, Elsevier, vol. 81(C), pages 181-191.
  12. Chunhua Wu, 2015. "Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis," Marketing Science, INFORMS, vol. 34(6), pages 906-921, November.
  13. Hana Choi & Carl F. Mela, 2019. "Monetizing Online Marketplaces," Marketing Science, INFORMS, vol. 38(6), pages 948-972, November.
  14. Yuxin Chen & Song Yao, 2017. "Sequential Search with Refinement: Model and Application with Click-Stream Data," Management Science, INFORMS, vol. 63(12), pages 4345-4365, December.
  15. Chalil, Tengku Munawar & Dahana, Wirawan Dony & Baumann, Chris, 2020. "How do search ads induce and accelerate conversion? The moderating role of transaction experience and organizational type," Journal of Business Research, Elsevier, vol. 116(C), pages 324-336.
  16. Peter Gibbard, 2022. "A Model of Search with Two Stages of Information Acquisition and Additive Learning," Management Science, INFORMS, vol. 68(2), pages 1212-1217, February.
  17. Xiangyu Gao & Stefanus Jasin & Sajjad Najafi & Huanan Zhang, 2022. "Joint Learning and Optimization for Multi-Product Pricing (and Ranking) Under a General Cascade Click Model," Management Science, INFORMS, vol. 68(10), pages 7362-7382, October.
  18. Rock, Rufus & Strauss, Ilan & O'Reilly, Tim & Mazzucato, Mariana, 2024. "Behind the clicks: Can Amazon allocate user attention as it pleases?," Information Economics and Policy, Elsevier, vol. 69(C).
  19. Chencheng Fang & Jiantong Zhang & Wei Qiu, 2017. "Online classified advertising: a review and bibliometric analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 113(3), pages 1481-1511, December.
  20. Botao Yang & Sha Yang & Shantanu Dutta, 2022. "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools," Marketing Science, INFORMS, vol. 41(2), pages 361-379, March.
  21. Gibbard, Peter, 2023. "Search with two stages of information acquisition: A structural econometric model of online purchases," Information Economics and Policy, Elsevier, vol. 65(C).
  22. Rafael P. Greminger, 2022. "Trade-Offs Between Ranking Objectives: Reduced-Form Evidence and Structural Estimation," Papers 2210.16408, arXiv.org, revised Feb 2025.
  23. Peter Landry, 2021. "Keywords, limited consideration, and organic product listings," Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 505-566, December.
  24. Viswanathan, Madhu & Narasimhan, Om & John, George, 2020. "Economic impact of category captaincy: an examination of assortments and prices," LSE Research Online Documents on Economics 107034, London School of Economics and Political Science, LSE Library.
  25. Carsten D. Schultz, 2020. "The impact of ad positioning in search engine advertising: a multifaceted decision problem," Electronic Commerce Research, Springer, vol. 20(4), pages 945-968, December.
  26. Park, Chang Hee & Agarwal, Manoj K., 2018. "The order effect of advertisers on consumer search behavior in sponsored search markets," Journal of Business Research, Elsevier, vol. 84(C), pages 24-33.
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