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Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach

Citations

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Cited by:

  1. Feng Wang & Li Zuo & Zhi Yang & Yueyan Wu, 2019. "Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1151-1165, November.
  2. Navdeep S. Sahni, 2015. "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 203-247, September.
  3. Raluca M. Ursu, 2018. "The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions," Marketing Science, INFORMS, vol. 37(4), pages 530-552, August.
  4. Atila Abdulkadiroglu & Joshua D. Angrist & Yusuke Narita & Parag A. Pathak, 2017. "Impact Evaluation in Matching Markets with General Tie-Breaking," NBER Working Papers 24172, National Bureau of Economic Research, Inc.
  5. Motta, Massimo & Penta, Antonio, 2022. "Market Effects of Sponsored Search Auctions," CEPR Discussion Papers 17401, Centre for Economic Policy Research.
  6. Jian Li & Xiang (Shawn) Wan & Hsing Kenneth Cheng & Xi Zhao, 2024. "Operation Dumbo Drop: To Airdrop or Not to Airdrop for Initial Coin Offering Success?," Information Systems Research, INFORMS, vol. 35(4), pages 1928-1947, December.
  7. Ravula, Prashanth & Bhatnagar, Amit & Ghose, Sanjoy, 2020. "Antecedents and consequences of cross-effects: An empirical analysis of omni-coupons," International Journal of Research in Marketing, Elsevier, vol. 37(2), pages 405-420.
  8. Kannan, P.K. & Li, Hongshuang “Alice”, 2017. "Digital marketing: A framework, review and research agenda," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 22-45.
  9. Chalil, Tengku Munawar & Dahana, Wirawan Dony & Baumann, Chris, 2020. "How do search ads induce and accelerate conversion? The moderating role of transaction experience and organizational type," Journal of Business Research, Elsevier, vol. 116(C), pages 324-336.
  10. Mengzhou Zhuang & Eric (Er) Fang & Jongkuk Lee & Xiaoling Li, 2021. "The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms," Information Systems Research, INFORMS, vol. 32(4), pages 1412-1430, December.
  11. Jia Liu & Olivier Toubia & Shawndra Hill, 2021. "Content-Based Model of Web Search Behavior: An Application to TV Show Search," Management Science, INFORMS, vol. 67(10), pages 6378-6398, October.
  12. Andrey Simonov & Chris Nosko & Justin M. Rao, 2018. "Competition and Crowd-Out for Brand Keywords in Sponsored Search," Marketing Science, INFORMS, vol. 37(2), pages 200-215, March.
  13. Hongyan Dai & Ling Ge & Chen Li & Yan Wen, 2022. "The interaction of discount promotion and display-related promotion on on-demand platforms," Information Systems and e-Business Management, Springer, vol. 20(2), pages 285-302, June.
  14. Xiang Hui & Meng Liu & Raphael Thomadsen, 2022. "Quality Certificates Alleviate Consumer Aversion to Sponsored Search Advertising," CESifo Working Paper Series 9886, CESifo.
  15. Vibhanshu Abhishek & Kinshuk Jerath & Siddhartha Sharma, 2025. "The Impact of “Retail Media” on Online Marketplaces: Insights from a Field Experiment," Information Systems Research, INFORMS, vol. 36(1), pages 456-473, March.
  16. Jang, Sungha & Kim, Alex Jiyoung & Yoon, Jiho, 2022. "Multiple keywords management in sponsored search advertising with interrelated consumer clicks," Journal of Business Research, Elsevier, vol. 140(C), pages 459-470.
  17. Navdeep Sahni, 2015. "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 203-247, September.
  18. Jingchuan Pu, 2022. "Do Online Communities Improve Job Performance in the Geographically Dispersed Organization?," Production and Operations Management, Production and Operations Management Society, vol. 31(2), pages 403-421, February.
  19. Gad Allon & Joseph Carlstein & Yonatan Gur, 2025. "Leveraging Consensus Effect to Optimize Ranking in Online Discussion Boards," Manufacturing & Service Operations Management, INFORMS, vol. 27(6), pages 1701-1720, November.
  20. Haoyan Sun & Ming Fan & Yong Tan, 2020. "An Empirical Analysis of Seller Advertising Strategies in an Online Marketplace," Information Systems Research, INFORMS, vol. 31(1), pages 37-56, March.
  21. Lukas Jurgensmeier & Bernd Skiera, 2023. "Measuring Self-Preferencing on Digital Platforms," Papers 2303.14947, arXiv.org, revised Feb 2024.
  22. Ali Aouad & Danny Segev, 2021. "Display Optimization for Vertically Differentiated Locations Under Multinomial Logit Preferences," Management Science, INFORMS, vol. 67(6), pages 3519-3550, June.
  23. Helmers, Christian & Krishnan, Pramila & Patnam, Manasa, 2019. "Attention and saliency on the internet: Evidence from an online recommendation system," Journal of Economic Behavior & Organization, Elsevier, vol. 161(C), pages 216-242.
  24. Robert Donnelly & Ayush Kanodia & Ilya Morozov, 2024. "Welfare Effects of Personalized Rankings," Marketing Science, INFORMS, vol. 43(1), pages 92-113, January.
  25. Hema Yoganarasimhan, 2020. "Search Personalization Using Machine Learning," Management Science, INFORMS, vol. 66(3), pages 1045-1070, March.
  26. Raluca Mihaela Ursu & Andrey Simonov & Eunkyung An, 2025. "Online Advertising as Passive Search," Management Science, INFORMS, vol. 71(2), pages 1050-1073, February.
  27. Navdeep S. Sahni & Charles Zhang, 2024. "Are consumers averse to sponsored messages? The role of search advertising in information discovery," Quantitative Marketing and Economics (QME), Springer, vol. 22(1), pages 63-114, March.
  28. Prasad Vana & Anja Lambrecht, 2021. "The Effect of Individual Online Reviews on Purchase Likelihood," Marketing Science, INFORMS, vol. 40(4), pages 708-730, July.
  29. Jia Liu & Olivier Toubia, 2018. "A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries," Marketing Science, INFORMS, vol. 37(6), pages 930-952, November.
  30. Andrey Simonov & Shawndra Hill, 2021. "Competitive Advertising on Brand Search: Traffic Stealing and Click Quality," Marketing Science, INFORMS, vol. 40(5), pages 923-945, September.
  31. Przemys?aw Jeziorski & Sridhar Moorthy, 2018. "Advertiser Prominence Effects in Search Advertising," Management Science, INFORMS, vol. 64(3), pages 1365-1383, March.
  32. Caio Waisman & Navdeep S. Sahni & Harikesh S. Nair & Xiliang Lin, 2025. "Parallel Experimentation and Competitive Interference on Online Advertising Platforms," Marketing Science, INFORMS, vol. 44(2), pages 437-456, March.
  33. Jia Liu & Olivier Toubia, 2020. "Search query formation by strategic consumers," Quantitative Marketing and Economics (QME), Springer, vol. 18(2), pages 155-194, June.
  34. Harris, Mark N. & Novarese, Marco & Wilson, Chris M., 2022. "Being in the right place: A natural field experiment on the causes of position effects in individual choice," Journal of Economic Behavior & Organization, Elsevier, vol. 194(C), pages 24-40.
  35. Fei Long & Wilfred Amaldoss, 2024. "Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels," Marketing Science, INFORMS, vol. 43(5), pages 925-952, September.
  36. Darius Schlangenotto & Martin Poniatowski & Dennis Kundisch, 2018. "What Drives Paid Search Success: A Systematic Literature Review," Working Papers Dissertations 31, Paderborn University, Faculty of Business Administration and Economics.
  37. Liu, Xianwei & Han, Meini & Liu, Jianwei & Zhang, Ziqiong, 2024. "Smart users: Effort management in earning rewards," Annals of Tourism Research, Elsevier, vol. 108(C).
  38. Kim, Alex Jiyoung & Jang, Sungha & Shin, Hyun S., 2021. "How should retail advertisers manage multiple keywords in paid search advertising?," Journal of Business Research, Elsevier, vol. 130(C), pages 539-551.
  39. Mingyu Joo & Jiaqi Shi & Vibhanshu Abhishek, 2024. "Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace," Marketing Science, INFORMS, vol. 43(4), pages 817-839, July.
  40. Kim, Jooyoung & Lee, Kyu Hyung & Kim, Jaemin, 2023. "Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy," Journal of Business Research, Elsevier, vol. 160(C).
  41. Jiatao Li & Ziyi Chen & Ohchan Kwon & Jue Wang, 2025. "Modes of control in international digital commerce: evidence from Amazon.com," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 56(3), pages 440-450, April.
  42. Martin Reisenbichler & Thomas Reutterer & David A. Schweidel, 2026. "Applying Large Language Models to Sponsored Search Advertising," Marketing Science, INFORMS, vol. 45(1), pages 123-141, January.
  43. Ata Jameei Osgouei & Andrew T. Ching & Brian T. Ratchford & Shervin Shahrokhi Tehrani, 2026. "Estimating Position and Social Influence Effects in Online Search," Marketing Science, INFORMS, vol. 45(1), pages 203-223, January.
  44. Pallavi Pal, 2023. "Sponsored Search Auction and the Revenue- Maximizing Number of Ads per Page," CESifo Working Paper Series 10299, CESifo.
  45. Xinyu Cao & T. Tony Ke, 2019. "Cooperative Search Advertising," Marketing Science, INFORMS, vol. 38(1), pages 44-67, January.
  46. Tunuguntla, Vaishnavi & Rakshit, Krishanu & Basu, Preetam, 2023. "Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords," European Journal of Operational Research, Elsevier, vol. 307(3), pages 1424-1440.
  47. Rina Friedberg & Karthik Rajkumar & Jialiang Mao & Qian Yao & YinYin Yu & Min Liu, 2022. "Causal Estimation of Position Bias in Recommender Systems Using Marketplace Instruments," Papers 2205.06363, arXiv.org.
  48. Siddharth Bhattacharya & Jing Gong & Sunil Wattal, 2022. "Competitive Poaching in Search Advertising: Two Randomized Field Experiments," Information Systems Research, INFORMS, vol. 33(2), pages 599-619, June.
  49. Saeed Tajdini, 2023. "The effects of internet search intensity for products on companies’ stock returns: a competitive intelligence perspective," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 352-365, September.
  50. Yuyan Wang & Long Tao & Xian Xing Zhang, 2025. "Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach," Marketing Science, INFORMS, vol. 44(1), pages 1-29, January.
  51. Wooyong Jo & Sarang Sunder & Jeonghye Choi & Minakshi Trivedi, 2020. "Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending," Marketing Science, INFORMS, vol. 39(1), pages 117-133, January.
  52. Aishwarya Deep Shukla & Guodong (Gordon) Gao & Ritu Agarwal, 2021. "How Digital Word-of-Mouth Affects Consumer Decision Making: Evidence from Doctor Appointment Booking," Management Science, INFORMS, vol. 67(3), pages 1546-1568, March.
  53. Hyung Sup (Zack) Bhan & Eric T. Anderson, 2023. "Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach," Marketing Science, INFORMS, vol. 42(2), pages 314-335, March.
  54. Pedro M. Gardete & Megan Hunter, 2024. "Multiattribute Search: Empirical Evidence and Information Design," Marketing Science, INFORMS, vol. 43(5), pages 1052-1080, September.
  55. Ivan A. Guitart & Guillaume Hervet, 2025. "Exploring the interaction between television and branded search advertising: Implications for real-time syncing strategies," Journal of the Academy of Marketing Science, Springer, vol. 53(6), pages 1692-1714, December.
  56. Kumar, Ashish, 2021. "An empirical examination of the effects of design elements of email newsletters on consumers’ email responses and their purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  57. Zhu Mingxi & Song Michelle, 2024. "Design Information Disclosure under Bidder Heterogeneity in Online Advertising Auctions: Implications of Bid-Adherence Behavior," Papers 2410.05535, arXiv.org.
  58. Kirthi Kalyanam & John McAteer & Jonathan Marek & James Hodges & Lifeng Lin, 2018. "Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com," Quantitative Marketing and Economics (QME), Springer, vol. 16(1), pages 1-42, March.
  59. Navdeep S. Sahni & Harikesh S. Nair, 2020. "Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search," Marketing Science, INFORMS, vol. 39(1), pages 5-32, January.
  60. Jingchuan Pu & Yang Liu & Yuan Chen & Liangfei Qiu & Hsing Kenneth Cheng, 2022. "What Questions Are You Inclined to Answer? Effects of Hierarchy in Corporate Q&A Communities," Information Systems Research, INFORMS, vol. 33(1), pages 244-264, March.
  61. Shijie Lu & Sha Yang, 2017. "Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising," Marketing Science, INFORMS, vol. 36(6), pages 976-998, November.
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