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Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study

Citations

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Cited by:

  1. Urszula Garczarek-Bąk & Andrzej Szymkowiak & Piotr Gaczek & Aneta Disterheft, 2021. "A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 171-185, March.
  2. Jeremy Yang & Juanjuan Zhang & Yuhan Zhang, 2025. "Engagement That Sells: Influencer Video Advertising on TikTok," Marketing Science, INFORMS, vol. 44(2), pages 247-267, March.
  3. Jung, Timothy & Koghut, Maksym & Lee, Eunseo & Kwon, Ohbyung, 2025. "Artificial creativity in luxury advertising: How trust and perceived humanness drive consumer response to AI-generated content," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  4. (Monroe) Meng, Lu & Kou, Sining & Duan, Shen & Bie, Yongyue, 2024. "The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok," Journal of Business Research, Elsevier, vol. 183(C).
  5. Jura Liaukonyte & Thales Teixeira & Kenneth C. Wilbur, 2015. "Television Advertising and Online Shopping," Marketing Science, INFORMS, vol. 34(3), pages 311-330, May.
  6. Xin (Shane) Wang & Neil Bendle & Yinjie Pan, 2024. "Beyond text: Marketing strategy in a world turned upside down," Journal of the Academy of Marketing Science, Springer, vol. 52(4), pages 939-954, July.
  7. Zhuang, Mengzhou & Cui, Geng & Peng, Ling, 2018. "Manufactured opinions: The effect of manipulating online product reviews," Journal of Business Research, Elsevier, vol. 87(C), pages 24-35.
  8. Beth L. Fossen & Alexander Bleier, 2021. "Online program engagement and audience size during television ads," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 743-761, July.
  9. Ludovica Cesareo & Claudia Townsend & Eugene Pavlov, 2023. "Hideous but worth it: Distinctive ugliness as a signal of luxury," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 636-657, May.
  10. Tegegne Tesfaye Haile & Mincheol Kang, 2020. "Mobile Augmented Reality in Electronic Commerce: Investigating User Perception and Purchase Intent Amongst Educated Young Adults," Sustainability, MDPI, vol. 12(21), pages 1-26, November.
  11. Zenan Chen & Jason Chan, 2024. "Large Language Model in Creative Work: The Role of Collaboration Modality and User Expertise," Management Science, INFORMS, vol. 70(12), pages 9101-9117, December.
  12. Shasha Lu & Li Xiao & Min Ding, 2016. "A Video-Based Automated Recommender (VAR) System for Garments," Marketing Science, INFORMS, vol. 35(3), pages 484-510, May.
  13. Jiaying Deng & Stephanie Lee & Yong Tan, 2025. "Flow of the Game: A Hidden Markov Model of Player Engagement in Online Mobile Games," Information Systems Research, INFORMS, vol. 36(3), pages 1898-1911, September.
  14. Li Xiao & D. J. Wu & Min Ding, 2024. "A Smart Ad Display System," Information Systems Research, INFORMS, vol. 35(4), pages 1873-1889, December.
  15. Bitty Balducci & Detelina Marinova, 2018. "Unstructured data in marketing," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 557-590, July.
  16. Rodriguez, Virginie & Sangle-Ferriere, Marion, 2023. "Do supermarkets’ emails have any value for their customers? The effect of emails’ content and interestingness on customers’ attitude and engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  17. Becker, Maren & Gijsenberg, Maarten J., 2023. "Consistency and commonality in advertising content: Helping or Hurting?," International Journal of Research in Marketing, Elsevier, vol. 40(1), pages 128-145.
  18. Beth L. Fossen & David A. Schweidel, 2019. "Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?," Marketing Science, INFORMS, vol. 38(2), pages 274-295, March.
  19. Bart J. Bronnenberg & Jun B. Kim & Carl F. Mela, 2016. "Zooming In on Choice: How Do Consumers Search for Cameras Online?," Marketing Science, INFORMS, vol. 35(5), pages 693-712, September.
  20. Henriques, David, 2021. "Effects of TV airtime regulation on advertising quality and welfare," Information Economics and Policy, Elsevier, vol. 55(C).
  21. Edlira Shehu & Daniel Zantedeschi & Prasad A. Naik, 2026. "A Method for Asynchronous Time Series Analysis with Marketing Applications," Management Science, INFORMS, vol. 72(3), pages 2188-2208, March.
  22. Nan Li & Avery Haviv & Mitchell J. Lovett, 2025. "Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry," Marketing Science, INFORMS, vol. 44(4), pages 894-915, July.
  23. Henriques, David, 2020. "Effects of TV airtime regulation on advertising quality and welfare," LSE Research Online Documents on Economics 106963, London School of Economics and Political Science, LSE Library.
  24. Adrian-Vasile Lazarescu, 2025. "Inter-Brand Interaction and Communication on Social Media: Strategies, Dynamics, and Impacts Related to Local Examples," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 45-49.
  25. Stroe, Silvia & Sirén, Charlotta & Shepherd, Dean & Wincent, Joakim, 2020. "The dualistic regulatory effect of passion on the relationship between fear of failure and negative affect: Insights from facial expression analysis," Journal of Business Venturing, Elsevier, vol. 35(4).
  26. Bruno, Pascal & Melnyk, Valentyna & Völckner, Franziska, 2017. "Temperature and emotions: Effects of physical temperature on responses to emotional advertising," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 302-320.
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