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Antecedents of brand love in online network-based communities : A social identity perspective

Citations

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Cited by:

  1. Sanz-Blas, Silvia & Buzova, Daniela & Pérez-Ruiz, Pilar, 2021. "Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
  2. Judy A. Siguaw & Enping Mai & Xiaojing Sheng, 2021. "Word-of-mouth, servicescapes and the impact on brand effects," SN Business & Economics, Springer, vol. 1(1), pages 1-26, January.
  3. Tarcia Camily Cavalcante Quezado & Nuno Fortes & William Quezado Figueiredo Cavalcante, 2022. "The Influence of Corporate Social Responsibility and Business Ethics on Brand Fidelity: The Importance of Brand Love and Brand Attitude," Sustainability, MDPI, vol. 14(5), pages 1-20, March.
  4. Defeng Yang & Xi Lei & Liang Hu & Yu Sun & Xiaodan Yang, 2023. "Brand stigmatization: how do new brand users influence original brand users?," Journal of Brand Management, Palgrave Macmillan, vol. 30(1), pages 77-94, January.
  5. Black, Iain & Veloutsou, Cleopatra, 2017. "Working consumers: Co-creation of brand identity, consumer identity and brand community identity," Journal of Business Research, Elsevier, vol. 70(C), pages 416-429.
  6. Marco Valerio Rossi & Pasquale Sasso & Andrea Perna & Ludovico Solima, 2025. "Engaging marginal stakeholders on social networking sites. A cross‐country exploratory analysis among Generation Z consumers," Business Ethics, the Environment & Responsibility, John Wiley & Sons, Ltd., vol. 34(1), pages 155-173, January.
  7. Pereira, Vijay & Laker, Benjamin & Bamel, Umesh & Sharma, Gagan Deep & Paul, Happy, 2024. "Customer engagement strategies within family businesses in emerging economies: A multi-method study," Journal of Business Research, Elsevier, vol. 174(C).
  8. Noorshella Che Nawi & Abdullah Al Mamun & Nurul Hasliana Binti Hamsani & Mohd Nazri bin Muhayiddin, 2019. "Effect of Consumer Demographics and Risk Factors on Online Purchase Behaviour in Malaysia," Societies, MDPI, vol. 9(1), pages 1-11, January.
  9. Khan, Imran & Fatma, Mobin, 2024. "AR app-based brand engagement and outcomes: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  10. Vernuccio, Maria & Boccalini, Sara & Patrizi, Michela, 2025. "“Being†with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  11. repec:eur:ejmejr:246 is not listed on IDEAS
  12. Sumanjit Dass & Rahul Sethi & Sapna Popli & V. N. Saxena, 2021. "Drivers of Brand Engagement: The Role of Brand Communities," Global Business Review, International Management Institute, vol. 22(5), pages 1216-1231, October.
  13. Saumya Bandara & Ravindra Dissanayake, 2021. "Tribalism and Radicalisation: A Critical Review on Marketing and Branding Practices in Developing Social Cohesion," Technium Social Sciences Journal, Technium Science, vol. 16(1), pages 420-437, February.
  14. Gianfranco Walsh & Edward Shiu & Louise Hassan & Patrick Hille & Ikuo Takahashi, 2019. "Fear of Online Consumer Identity Theft: Cross-Country Application and Short Scale Development," Information Systems Frontiers, Springer, vol. 21(6), pages 1251-1264, December.
  15. Suha Fouad Salem & Sharif Omar Salem, 2021. "Effects of Social Media Marketing and Selected Marketing Constructs on Stages of Brand Loyalty," Global Business Review, International Management Institute, vol. 22(3), pages 650-673, June.
  16. Salman Hussain & Jibran Khan & Asadullah Lakho & Abdul Saleem, 2022. "Implementation of Theory of Planned Behavior to Understand Brand love and Its Outcomes," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 8(4), pages 152-137, December.
  17. Wong, Amy & Lee, Marcus, 2022. "Building engagement in online brand communities: The effects of socially beneficial initiatives on collective social capital," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  18. Monika Piatkowska & Joanna Banbula, 2025. "From Consumption to Creation: Motivations Influencing Handball Fans' Social Media," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 79-99.
  19. Mauricio Santos & Walesska Schlesinger, 2026. "Does age affect love? Exploring the antecedents and outcomes of brand love and the influence of generational cohorts on streaming services," Journal of Marketing Analytics, Palgrave Macmillan, vol. 14(1), pages 138-157, March.
  20. Činjarević Merima & Alić Adi & Hašimović Naida, 2025. "Can You Feel the Luxe? Exploring Consumer-Brand Relationships with Luxury and Neo-Luxury Brands," South East European Journal of Economics and Business, Paradigm, vol. 20(1), pages 149-162.
  21. Chakraborty, Debarun & Paul, Justin, 2023. "Healthcare apps’ purchase intention: A consumption values perspective," Technovation, Elsevier, vol. 120(C).
  22. Clarinda Rodrigues & Amélia Brandão & Soniya Billore & Tetsuhisa Oda, 2024. "The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective," Journal of Brand Management, Palgrave Macmillan, vol. 31(3), pages 293-309, May.
  23. Abdulla H. Fetais & Raed S. Algharabat & Abdullah Aljafari & Nripendra P. Rana, 2023. "Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands," Information Systems Frontiers, Springer, vol. 25(2), pages 795-817, April.
  24. Faseeh Amin Beig & Mohammad Furqan Khan, 2022. "Romancing the Brands on Social Media," Global Business Review, International Management Institute, vol. 23(3), pages 841-862, June.
  25. Sreen, Naman & Dhir, Amandeep & Talwar, Shalini & Tan, Teck Ming & Alharbi, Fatimah, 2021. "Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  26. Mónica Gómez-Suárez, 2019. "Examining Customer–Brand Relationships: A Critical Approach to Empirical Models on Brand Attachment, Love, and Engagement," Administrative Sciences, MDPI, vol. 9(1), pages 1-16, January.
  27. Izquierdo-Yusta, Alicia & Martínez–Ruiz, María Pilar & Pérez–Villarreal, Héctor Hugo, 2022. "Studying the impact of food values, subjective norm and brand love on behavioral loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
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