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Market - Fondements et méthodes des recherches en marketing

Citations

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Cited by:

  1. Laetitia Pozniak & Chantal Scoubeau, 2017. "Understanding Belgian Individual Investors," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 8(7), pages 154-160, November.
  2. Philippe Chapellier & Abdallah Mohammed & Robert Teller, 2013. "Le système d'information comptable des dirigeants de PME syriennes : complexité et contingences," Post-Print hal-02438601, HAL.
  3. Virginie Brégeon Lalanne de Saint-Quentin, 2017. "The concept of culinarity : an hedonic and holistic experience and its 4 dimensions (QCKS) : Quality, Creativity, Konw-how, Sharing [Proposition d’une conceptualisation de la culinarité : une expérience hédonique et holistique et ses 4 dimensions ," Post-Print hal-01650215, HAL.
  4. Wided Ragmoun & Abdulaziz Abdulmohsen Alfalih, 2021. "Sustainable Academic Innovativeness: Towards the Understanding of a New Construct and the Development of Scale," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(2), pages 695-715, June.
  5. Agrebi, Meriem & Boncori, Anne Laure, 2017. "What makes a website relational? The experts' viewpoint," European Management Journal, Elsevier, vol. 35(5), pages 617-631.
  6. Marie-Eve Laporte & Géraldine Michel & Sophie Rieunier, 2017. "Towards a better understanding of eating behaviour through the concept of Perception of Nutritional Risk," Post-Print halshs-02923251, HAL.
  7. Sylvie Michel & Aurélia Michaud-Trévinal & François Cocula, 2019. "Net Impacts in Front Office IS: a First Operationalization of Delone and McLean Model in the Banking Sector," Post-Print hal-04421989, HAL.
  8. Amel Chaabouni & Kaouther Jridi & Fatma Bakini, 2021. "Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(1), pages 129-150, March.
  9. Céline Desmoulins, 2021. "La mesure de la réputation : un outil au service des territoires de ski appliqué aux stations iséroises," Post-Print hal-03149406, HAL.
  10. Baudier, Patricia & Ammi, Chantal & Deboeuf-Rouchon, Matthieu, 2020. "Smart home: Highly-educated students' acceptance," Technological Forecasting and Social Change, Elsevier, vol. 153(C).
  11. Marie-Eve Laporte & Géraldine Michel & Sophie Rieunier, 2015. "Toward a better understanding of eating-behaviour through the concept of Perception of Nutritional Risk [Mieux comprendre les comportements alimentaires grâce au concept de perception du risque nut," Post-Print hal-02054434, HAL.
  12. Khelil, Nabil, 2016. "The many faces of entrepreneurial failure: Insights from an empirical taxonomy," Journal of Business Venturing, Elsevier, vol. 31(1), pages 72-94.
  13. Boutros Dgheim & Wadad Saad, 2019. "Senior Entrepreneurship in Lebanon: Determinants of Intentions," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 11(6), pages 1-45, June.
  14. Nathalie Fabbe-Costes & François Fulconis & Marie Koulikoff-Souviron, 2013. "La recherche en management logistique : la question des unités d’analyse et du périmètre," Post-Print hal-02859854, HAL.
  15. Céline Desmoulins, 2021. "Reputation measurement: a tool for ski station applied to Isère Mountain," Post-Print hal-03149407, HAL.
  16. Sarah Mussol & Philippe Aurier & Gilles Séré de Lanauze, 2014. "Relational benefits of in-store actions: Analysis of the adaptability of a measurement scale of action perceived value [Bénéfices relationnels des actions en magasin: Analyse de l'adaptabilité de l'échelle de mesure des bénéfices perçus de la prom," Post-Print hal-01625989, HAL.
  17. Souheila Kaabachi & Mohamed Karim Kefi & Monyédodo Régis Kpossa & Ahmed Anis Charfi, 2021. "Celebrity Endorsement vs Influencer Endorsement for Financial Brands: What does Gen-Z think?," Post-Print hal-03767446, HAL.
  18. Marie-Alix Deval & Sophie Hooge & Benoit Weil, 2021. "The emergence of “experts of the unknown” – Learnings from Renault and SNCF," Post-Print hal-03264373, HAL.
  19. Corinne Lamour & Catherine de La Robertie & Gérard Cliquet, 2013. "Prescription d'achats complexes: Proposition de définitions et d'un modèle," Post-Print hal-00784362, HAL.
  20. Laurent Mériade & Corinne Rochette & Damien Talbot, 2018. "Interpersonal trust in a hospital context : a proposed analysis of the effects of proximities [La confiance interpersonnelle en milieu hospitalier : une proposition de lecture par la Proximité]," Post-Print halshs-02327140, HAL.
  21. Laetitia Pozniak, 2015. "Unregulated Markets And Internet Financial Communication: Qualitative And Quantitative Approaches," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 6(1), pages 109-120.
  22. S Michel & A Michaud-Trévinal & F Cocula, 2019. "Net Impacts in Front Office IS: a First Operationalization of Delone and McLean Model in the Banking Sector," Post-Print hal-02467423, HAL.
  23. Alice Anberrée & Charlène Arnaud, 2017. "Analyse compréhensive du PIA Parcours en sciences et techniques pour la réussite des jeunes ligériens," Working Papers hal-02331570, HAL.
  24. Rodrigues, Ana Cláudia & Carvalho, Helena & Caetano, António & Santos, Susana C., 2022. "Micro-firms way to succeed: How owners manage people," Journal of Business Research, Elsevier, vol. 150(C), pages 237-248.
  25. Edina Soldo & Charlène Arnaud & Olivier Keramidas, 2013. "Direct control of cultural events as a means of leveraging the sustainable attractiveness of the territory? Analysis of the managerial conditions for success [L'évènement culturel en régie directe,," Post-Print hal-02333776, HAL.
  26. Julie Olivero, 2014. "Les Établissements Industriels Face Aux Risques Environnementaux : Les Bassins De Gardanne, De Fos-Berre Et De L'Huveaune," Post-Print hal-01662395, HAL.
  27. Victor Mignenan, 2021. "Collective Intelligence and Entrepreneurial Resilience in the Context of Covid-19," International Business Research, Canadian Center of Science and Education, vol. 14(9), pages 1-1, September.
  28. Catherine Allix-Desfautaux & Magali Chaudey & Muriel Fadairo & Nabil Khelil & Anne-Laure Le Nadant & Frédéric Perdreau & Fanny Simon-Lee, 2014. "Conditions d'émergence et de diffusion de l'innovation au sein des réseaux de franchise," Working Papers hal-01675707, HAL.
  29. Mélanie Croquet & Laeticia Pozniak & Olivier Colot, 2014. "La Qualité De L'Information Financière Est-Elle Liée À La Structure Du Capital ? Le Cas Des Blue Chips Et Small Caps Belges," Post-Print hal-01899079, HAL.
  30. Mariem Khadhraoui & Michel Plaisent & Lassaad Lakhal & Bernard Prosper, 2019. "The Impact of Entrepreneurial Orientation on Spin-Offs’ Performance: A Cross-Cultural Study," SAGE Open, , vol. 9(3), pages 21582440198, July.
  31. François Grima & Pierre Chaudat, 2018. "La présence de l’animal de compagnie au travail a t’elle un impact sur l’engagement organisationnel et le stress ? Une recherche à partir de la théorie de la facilitation sociale," Post-Print hal-01726003, HAL.
  32. Molka Triki & Amal Makni Turki, 2025. "Between Cognitive Overload and Dehumanization: Exploring the Dimensions of Consumer Fatigue with Artificial Intelligence," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(10), pages 7551-7564, October.
  33. Veronique Sanguinetti (toudoire) & Chauvet, V. & Kiane Goudarzi, 2020. "Covid-19, inspirons-nous de l’Open Source pour manager les activités collaboratives à distance," Post-Print hal-03323666, HAL.
  34. Hicham ABBAD & Dominique BONET FERNANDEZ, 2014. "Solving logistic conflicts between retailers and manufacturers: the role of interpersonal relationships," Working Papers 2014-170, Department of Research, Ipag Business School.
  35. Alexandre Lapeyre & Annie Bonnefont, 2012. "Quelles sont les évocations du développement durable ?," Post-Print hal-03829652, HAL.
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