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Marketplace or reseller? Platform strategy in the presence of customer returns

Citations

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  1. Guo, Xiaolong & Zhou, Qiang & Bian, Junsong, 2022. "Online retailers’ platform-based Worry-Free-Shopping: Retailing strategy considering consumer valuation bias," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 167(C).
  2. He, Shan & Dai, Ying & Ma, Zu-Jun, 2023. "To offer or not to offer? The optimal value-insured strategy for crowdsourced delivery platforms," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 173(C).
  3. Sun, Fei & Chen, Jing & Yang, Hui & Chen, Bintong & Wan, Zeying, 2023. "Production outsourcing decision in the presence of consumer’s preference uncertainty," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 175(C).
  4. Ke, Wan & Zhou, Xiaoyang & Lev, Benjamin & Zhang, Kai, 2024. "Agency, reselling, or hybrid mode? Competing with store brand," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 184(C).
  5. Zhong, Qinjia & Wang, Jianjun & Zou, Zongbao & Lai, Xiaofan, 2023. "The incentives for information sharing in online retail platforms," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 172(C).
  6. Chen, Yan & Zhang, Tao & Li, Gang & Wang, Wei, 2024. "The interaction between manufacturer’s showroom deployment and online selling formats," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 192(C).
  7. Le Wang & Zhen He & Shuguang He, 2023. "Quality differentiation and e‐tailer's choice between reselling and agency selling," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(6), pages 3518-3536, September.
  8. Zhao, Ying & Guan, Zhi-min & Zhang, Jun, 2023. "Return freight strategies and selling formats in e-commerce supply chain: The perspective of consumer fairness concerns and online shopping returns," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  9. De-Qing Ma & Xiao-Qing Wang & Xue Wang & Jin-Song Hu, 2023. "Achieving Triple Benefits in a Platform-Based Closed-Loop Supply Chain: The Optimal Combination between Recycling Channel and Blockchain," Sustainability, MDPI, vol. 15(5), pages 1-40, February.
  10. Luo, Huajiang & Zhong, Ling & Nie, Jiajia, 2022. "Quality and distribution channel selection on a hybrid platform," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 163(C).
  11. Hu, Li & Zhang, Weiyi & Du, Shaofu & Sun, Xiahui, 2025. "How to achieve targeted advertising with the e-commerce platform’s membership system?," Omega, Elsevier, vol. 130(C).
  12. Wang, Xuhong & Xiao, Yongbo & Dou, Yifan, 2025. "Reselling or hosting? Examining platform’s co-opetition strategy with third-party sellers," International Journal of Production Economics, Elsevier, vol. 282(C).
  13. Ghosh, Kirit & Basu, Sumanta & Avittathur, Balram & Govindan, Kannan, 2025. "Agency or reseller: The role of supply chain finance in deciding E-commerce channel under product return risk," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 201(C).
  14. Chen, Xiaohong & Tan, Jitong & Wang, Fuqiang & Guo, Xiaolong, 2026. "Return freight insurance strategy in a hybrid selling mode of online retail platforms," European Journal of Operational Research, Elsevier, vol. 329(2), pages 591-606.
  15. Tan, Yinliang (Ricky) & Yu, Chuanbin & Liu, Yang & Zheng, Quan, 2024. "Agency models in online platforms: A review of recent developments and future prospects," European Journal of Operational Research, Elsevier, vol. 319(3), pages 679-695.
  16. Wenyan Zhuo & Jingru Wang & Jiawu Peng, 2025. "Optimal financing and channel selection for an e-supply chain with a capital-constrained retailer," Operational Research, Springer, vol. 25(2), pages 1-42, June.
  17. Li, Gang & Zheng, Zhijun & Cheng, T.C.E. & Wang, Wei & Wu, Feng, 2025. "Agency selling or reselling: The impact of logistics service on selling mode choice," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 193(C).
  18. Haiyan Li & Qihan Cui & Lei Dou & Han Song & Ying Dai & Xinran Hu, 2025. "Research on channel selection of low-carbon product considering advertising promotion under substitute competition," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(5), pages 11283-11306, May.
  19. Yan Zhang & Wen Zhang & Xiao Shi & Ting Hou, 2024. "Competing refurbishment in a supply chain with different selling modes," Journal of Intelligent Manufacturing, Springer, vol. 35(6), pages 2845-2865, August.
  20. Wang, Xu & Xu, Yang & Choi, Tsan-Ming & Zhou, Qiang, 2024. "Who should pay for the return freight in e-commerce? Platforms, retailers or consumers," International Journal of Production Economics, Elsevier, vol. 277(C).
  21. Guo, Xiongfei & Chen, Jing & Wu, Jie & Zhang, Tinglong & Zhang, Hui, 2024. "Returns policy, in-store service, and contract strategies in the presence of customer returns," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 186(C).
  22. Xiaotong Guo & Yong He, 2022. "Mathematical Modeling and Optimization of Platform Service Supply Chains: A Literature Review," Mathematics, MDPI, vol. 10(22), pages 1-19, November.
  23. Hu, Shu & Fu, Ke, 2025. "Equilibrium analysis of the seller’s fulfillment channels and sales channels," European Journal of Operational Research, Elsevier, vol. 320(3), pages 544-558.
  24. Hu, Shu & Yu, Dennis Z. & Fu, Ke, 2023. "Online platforms’ warehouse capacity allocation strategies for multiple products," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 175(C).
  25. Cheng, Xianghui & Deng, Shiming & Jiang, Xuan & Li, Yanhai, 2023. "Optimal promotion strategies of online marketplaces," European Journal of Operational Research, Elsevier, vol. 306(3), pages 1264-1278.
  26. Zhou, Qiang & Guo, Xiaolong & Sun, Can, 2025. "The value of Augmented Reality on platform-based supply chains: Impact of Accuracy Effect and Entertainment Effect," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 194(C).
  27. Zhou, Xiaoyang & Liu, He & Li, Jialu & Zhang, Kai & Lev, Benjamin, 2023. "Channel strategies when digital platforms emerge: A systematic literature review," Omega, Elsevier, vol. 120(C).
  28. Rezaei Kalantary, Mina & Hejazi, Seyed Reza & Khosroshahi, Hossein, 2023. "Pricing for different return policies in an online marketplace considering appeasement during a post-return out-of-stock," International Journal of Production Economics, Elsevier, vol. 266(C).
  29. Sun, Fei & Yang, Hui & Chen, Jing & Chen, Bintong & Yu, Bo, 2025. "Information service and quality strategies in a supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 199(C).
  30. Tang, Hua & Chen, Jing & Ai, Xingzheng & Jian, Ming, 2025. "Blockchain adoption and distribution channels in a platform-based supply chain with salient thinking," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 203(C).
  31. Li, Qingying & Zhu, Shuo & Choi, Tsan-Ming & Shen, Bin, 2025. "Maintaining E-commerce supply chain viability: Addressing supply risks with a strategic live-streaming channel," Omega, Elsevier, vol. 133(C).
  32. Huaqing Qiu & Xuejie Ren & Lindu Zhao, 2024. "Contract manufacturer encroachment via the customer‐to‐manufacturer strategy under different platform selling modes," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(4), pages 2591-2612, June.
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