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Online and offline retailing: What we know and directions for future research

Citations

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Cited by:

  1. Gilboa, Shaked & Vilnai-Yavetz, Iris & Mitchell, Vince, 2024. "Shopping mall detachment: Why do some consumers avoid malls?," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  2. Rui Hou & Yizhen Lu & Zhibin Zheng & Weijian Li, 2026. "Introducing AR or not? Interplay between online marketplace platform and seller with product returns," Electronic Commerce Research, Springer, vol. 26(2), pages 1179-1215, April.
  3. Lin, Xiaogang & Huang, Hailing & Sun, Cuiying & Zhang, Xiong, 2025. "Interplay between manufacturers’ blockchain adoption strategy and retailers’ online channel introduction strategy in the presence of counterfeits," Technological Forecasting and Social Change, Elsevier, vol. 218(C).
  4. Masuch, Simon & Landwehr, Jan R. & Flath, Christoph M. & Thiesse, Frédéric, 2024. "The faster, the better? The impact of short delivery times on product returns in online retailing," Journal of Retailing, Elsevier, vol. 100(3), pages 475-485.
  5. Ratchford, Brian & Soysal, Gonca & Zentner, Alejandro, 2023. "Multichannel customer purchase behavior and long tail effects in the fashion goods market," Journal of Retailing, Elsevier, vol. 99(1), pages 46-65.
  6. Sai Chand Chintala & Jūra Liaukonytė & Nathan Yang, 2024. "Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy," Marketing Science, INFORMS, vol. 43(3), pages 506-522, May.
  7. Myriam Quinones & Ana M. Díaz-Martín & Mónica Gómez-Suárez, 2023. "Retail technologies that enhance the customer experience: a practitioner-centred approach," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 10(1), pages 1-8, December.
  8. Ha, Jaehyun, 2025. "From online deliveries to travel behavior: Socioeconomic insights from 2009, 2017, and 2022," Transport Policy, Elsevier, vol. 168(C), pages 15-26.
  9. Nibha Bharti & Sugandha Huria & Ashley Jose & Kanika Pathania, 2022. "E-Commerce, and the Indian Retail and Manufacturing Sectors - An Empirical Analysis with a Special Focus on Organised Sector MSMEs," Working Papers 2263, Indian Institute of Foreign Trade.
  10. Rosengren, Sara & Campbell, Colin & Rapp Farrell, Justine, 2024. "Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  11. Aman Sharma & Bhuvanesh Kumar Sharma & Soumya Soni & Soumita Kundu, 2026. "Multisensory engagement: The impact of digital marketing stimuli on in-store shopping experience and repurchase intentions," SN Business & Economics, Springer, vol. 6(2), pages 1-31, February.
  12. Yuksektepe, Meltem & Hasiloglu, Selcuk Burak, 2025. "The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
  13. Kumar, Ashish & Salo, Jari & Bezawada, Ram, 2024. "The effects of buy now, pay later (BNPL) on customers’ online purchase behavior," Journal of Retailing, Elsevier, vol. 100(4), pages 602-617.
  14. Qiulian Shen & Yuxuan Du & Jingxian Huang, 2024. "Consumer Citizenship Behavior in Online/Offline Shopping Contexts: Differential Impact of Consumer Perceived Value and Perceived Corporate Social Responsibility," Sustainability, MDPI, vol. 16(7), pages 1-19, April.
  15. Yan, Nina & Tong, Tingting & Cai, Gangshu (George), 2025. "Modeling consumer stickiness in online platform pricing," European Journal of Operational Research, Elsevier, vol. 327(2), pages 623-640.
  16. Joyendu Bhadury & H. A. Eiselt, 2025. "Location and Price Competition on a Uniform Path with Different Pricing Policies," Networks and Spatial Economics, Springer, vol. 25(2), pages 289-329, June.
  17. Gallin, Steffie & Portes, Audrey, 2024. "Online shopping: How can algorithm performance expectancy enhance impulse buying?," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  18. Stevens, Lorna & Maclaran, Pauline & van ’t Riet, Marleen, 2025. "Subtle glamour as an affective force in a non-exclusive retail brandscape," Journal of Retailing, Elsevier, vol. 101(4), pages 523-542.
  19. Guyt, Jonne Y. & Datta, Hannes & Boegershausen, Johannes, 2024. "Unlocking the Potential of Web Data for Retailing Research," Journal of Retailing, Elsevier, vol. 100(1), pages 130-147.
  20. K. E. Aksenov, 2023. "Impact of Digital Transformation on the Spatial Organization of Nonfood Retail in a Russian City," Regional Research of Russia, Springer, vol. 13(3), pages 524-533, September.
  21. Gilboa, Shaked & Vilnai-Yavetz, Iris & Mitchell, Vince, 2025. "Revitalizing retail: The roles of functionality and recreation in shaping mall experiences in a changing retail era," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  22. Duong, Nam Tien, 2026. "Does sustainability knowledge deepen emotional bonds? A study of creative branding in social commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
  23. Scholdra, Thomas P. & Wichmann, Julian R.K. & Reinartz, Werner J., 2023. "Reimagining personalization in the physical store," Journal of Retailing, Elsevier, vol. 99(4), pages 563-579.
  24. Wang, Jun & Hou, Pengwen & Peng, Shuxia & Yuan, Nan, 2024. "Contracting and advertising for e-commerce platforms with private-effectiveness information," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 192(C).
  25. Wang, Jixiao & Wang, Chong, 2024. "Understanding shoppers’ cross-channel analysis of influencing factors of online and offline channels: Evidence from clothing product," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  26. Zhang, Kun & Dai, Yue & Cai, Gangshu (George), 2025. "Unifying or discriminating: Competitive pricing strategies for multi-channel retailers," Journal of Retailing, Elsevier, vol. 101(3), pages 454-472.
  27. Liu, Jiqiong & Yuan, Rui & Feng, Shuai, 2023. "Whether to offer return-freight insurance or open a physical showroom: A strategic analysis of an online retailer’s decisions," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  28. Duc Dang Thi Viet & Luan-Thanh Nguyen, 2025. "Unveiling the Impact of Big Data and Predictive Analytics Adoption on Sustainable Supply Chain Management: An Employee-Centric Perspective," SAGE Open, , vol. 15(3), pages 21582440251, August.
  29. Kim, Nayeong & Lee, Dongmin & Cho, Seonghwan & Moon, Junghoon, 2023. "The effect of exclusive distribution on the sales of ready-made meals in online retail," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  30. Datta, Alotosh & Sarkar, Biswajit & Dey, Bikash Koli & Sangal, Isha & Yang, Liu & Fan, Shu-Kai S. & Sardar, Suman Kalyan & Thangavelu, Lakshmi, 2024. "The impact of sales effort on a dual-channel dynamical system under a price-sensitive stochastic demand," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  31. Huang, Jian & Qin, Xuelian & Tian, Lin & Wei, Hang, 2024. "The optimal product-line selling mode in online platforms," Journal of Retailing, Elsevier, vol. 100(3), pages 486-505.
  32. Vaid, Shashank & Feinberg, Fred M., 2025. "Digital lead generation platforms: Rightsizing the seller base," Journal of Retailing, Elsevier, vol. 101(4), pages 679-699.
  33. Kiczmachowska Ewa E. & de Pourbaix Paweł & Jemielniak Dariusz, 2023. "Price Differentiation in Online and Offline Retail: An Empirical Study of Current Practices," Marketing of Scientific and Research Organizations, Sciendo, vol. 48(2), pages 1-16, June.
  34. Danni Zhang & Regina Frei & Gary Wills & Enrico Gerding & Steffen Bayer & Prince Kwame Senyo, 2023. "Strategies and practices to reduce the ecological impact of product returns: An environmental sustainability framework for multichannel retail," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4636-4661, November.
  35. Sarkar, Mitali & Dey, Bikash Koli & Ganguly, Baishakhi & Saxena, Neha & Yadav, Dharmendra & Sarkar, Biswajit, 2023. "The impact of information sharing and bullwhip effects on improving consumer services in dual-channel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  36. Shu-Hsien Liao & Retno Widowati & Shang-Chen Chan, 2025. "Delivery Services and Online to Offline in Retailing: An Empirical Investigation in Taiwan During the Covid-19 Pandemic Period," SAGE Open, , vol. 15(1), pages 21582440251, February.
  37. Guo, Wenjun Emma & Dong, Beibei & Palmatier, Robert W., 2025. "Understanding surprise: Toward a theory of surprise marketing," Journal of Retailing, Elsevier, vol. 101(1), pages 7-24.
  38. Valentini, Tony & Roederer, Claire & Castéran, Herbert, 2024. "From redesign to revenue: Measuring the effects of servicescape remodeling on customer lifetime value," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  39. Pham, Thuy & Mathmann, Frank & Septianto, Felix & Chylinski, Mathew, 2025. "The impact of assortment size and population density on product evaluation," Journal of Retailing, Elsevier, vol. 101(2), pages 227-240.
  40. Tian, Qingsong & Gao, Wenbing & Lin, Yan & Yu, Yan & Li, Chongguang, 2026. "Online purchasing and household food waste: unpacking the role of value assessment discrepancies from purchase to usage," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
  41. Dash, Raj & Bhattacharjee, Biplab, 2024. "Consumer uptake of energy-efficient appliances in India's online marketplace: An electronic word-of-mouth (eWOM) process model," Utilities Policy, Elsevier, vol. 88(C).
  42. Nibha Bharti & Sugandha Huria & Ashley Jose & Kanika Pathania, 2026. "E-commerce, and India’s Retail and Manufacturing Sectors: An Empirical Investigation," Journal of Quantitative Economics, Springer;The Indian Econometric Society (TIES), vol. 24(1), pages 227-254, March.
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