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The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

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  1. Sani Majumder & Izabela Nielsen & Susanta Maity & Subrata Saha, 2022. "Effect of Product Distribution Structures and Government Subsidy Measures on Product Quality and Consumption under Competition," Sustainability, MDPI, vol. 14(6), pages 1-24, March.
  2. Einas Elabbasy & Ahd Bakr, 2024. "Educational level as a modified variable to the relationship between microfinance services marketing and attracting customers’ attention in Egyptian banks," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 423-439, June.
  3. Edwards, Chase J. & Bendickson, Joshua S. & Baker, Brent L. & Solomon, Shelby J., 2020. "Entrepreneurship within the history of marketing," Journal of Business Research, Elsevier, vol. 108(C), pages 259-267.
  4. Popp, Michael & Mahamba, Grace & Thompson, Jada & Malone, Trey & Popp, Jennie, 2023. "Marketing Strategy Selection for Small-Scale Fruit and Vegetable Growers: Lessons from the Mid-Southern United States," Journal of Food Distribution Research, Food Distribution Research Society, vol. 54(3), November.
  5. Fadairo, Muriel & Yu, Jianyu & Lanchimba, Cintya, 2017. "The Choice of Exclusive Dealing: Economic Rationales and Evidence from French Retail Chains," Journal of Retailing, Elsevier, vol. 93(3), pages 317-335.
  6. Hajdas, Monika & Radomska, Joanna & Silva, Susana C., 2022. "The omni-channel approach: A utopia for companies?," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  7. Jason Chan & Zihong Huang & De Liu & Zhigang Cai, 2024. "Better to Give Than to Receive: Impact of Adding a Donation Scheme to Reward-Based Crowdfunding Campaigns," Information Systems Research, INFORMS, vol. 35(1), pages 272-293, March.
  8. Vaishnav, Bharat & Ray, Sourav, 2023. "A thematic exploration of the evolution of research in multichannel marketing," Journal of Business Research, Elsevier, vol. 157(C).
  9. Nathaniel Boso & Pejvak Oghazi & Magnus Hultman, 2017. "International entrepreneurial orientation and regional expansion," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 29(1-2), pages 4-26, January.
  10. Pankaj Thakur & Piyush Mehta & Priyanka Lal & Rashmi Chaudhary & Saswat Kumar Pani & Akash Gaurav Singh & Chhaya Devi & Kamlesh Verma & Prashant Sharma, 2024. "Agricultural Produce Supply Chain Network of Capsicum: Empirical Evidence from India," Economies, MDPI, vol. 12(1), pages 1-21, January.
  11. Basso, Frédéric & Bouillé, Julien & Troiville, Julien, 2021. "Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption," Journal of Business Research, Elsevier, vol. 135(C), pages 508-518.
  12. Adivar, Burcu & Hüseyinoğlu, Işık Özge Yumurtacı & Christopher, Martin, 2019. "A quantitative performance management framework for assessing omnichannel retail supply chains," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 257-269.
  13. Hu, Sen & Hu, Bin & Cao, Ya, 2018. "The wider, the better? The interaction between the IoT diffusion and online retailers’ decisions," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 509(C), pages 196-209.
  14. Nyu, Valeria & Nilssen, Frode & Kandemir, Destan, 2022. "Small exporting firms’ choice of exchange mode in international marketing channels for perishable products: A contingency approach," International Business Review, Elsevier, vol. 31(1).
  15. Thomas, Tandy Chalmers & Epp, Amber M. & Price, Linda L., 2020. "Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices," Journal of Retailing, Elsevier, vol. 96(1), pages 9-24.
  16. Philipp Noormann & Sebastian Tillmanns, 2017. "Drivers of private-label purchase behavior across quality tiers and product categories," Journal of Business Economics, Springer, vol. 87(3), pages 359-395, April.
  17. Zeynep Müge Güzel & Aysegul Ozsomer, 2022. "Cleansing the doors of perception: Perceptual inaccuracy in marketing relationships," AMS Review, Springer;Academy of Marketing Science, vol. 12(3), pages 216-237, December.
  18. Krafft, Manfred & Kumar, V. & Harmeling, Colleen & Singh, Siddharth & Zhu, Ting & Chen, Jialie & Duncan, Tom & Fortin, Whitney & Rosa, Erin, 2021. "Insight is power: Understanding the terms of the consumer-firm data exchange," Journal of Retailing, Elsevier, vol. 97(1), pages 133-149.
  19. Kaimba, George K. & Muendo, Kavoi M. & Mithofer, Dagmar, 2020. "Marketing of baobab pulp in Kenya: Collectors’ choice of rural versus urban markets," African Journal of Agricultural and Resource Economics, African Association of Agricultural Economists, vol. 15(3), September.
  20. Sharma, Amalesh & Cosguner, Koray & Sharma, Tarun K. & Motiani, Manoj, 2021. "Channel Intermediaries and Manufacturer Performance: An Exploratory Investigation in an Emerging Market," Journal of Retailing, Elsevier, vol. 97(4), pages 639-657.
  21. Grewal, Dhruv & Roggeveen, Anne L. & Benoit, Sabine & Lucila Osorio Andrade, María & Wetzels, Ruud & Wetzels, Martin, 2025. "A new era of technology-infused retailing," Journal of Business Research, Elsevier, vol. 188(C).
  22. José Múgica & Carmen Berné, 2020. "Direct and Indirect Tourism Online Channels. Do They Have a Different Potential for Customer Loyalty?," Sustainability, MDPI, vol. 12(11), pages 1-15, June.
  23. Wesley James Johnston & Angelina Nhat Hanh Le & Julian Ming-Sung Cheng, 2018. "A meta-analytic review of influence strategies in marketing channel relationships," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 674-702, July.
  24. Catherine Viot & Grégory Bressolles, 2021. "Les détaillants face au défi du commerce connecté : Une étude multisectorielle," Post-Print hal-03229956, HAL.
  25. Hara, Yoritoshi & Choi, Yonghoon, 2023. "Vertical and horizontal governance in multiple-channel systems," Journal of Business Research, Elsevier, vol. 156(C).
  26. Allègre Thierry & François Fulconis & Gilles Paché, 2018. "Mastery of the supply chain and franchise relationship: a promising research perspective [Maîtrise de la chaîne logistique et relation de franchise : une perspective de recherche prometteuse]," Post-Print hal-01889591, HAL.
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