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Examining customer engagement and brand intimacy in social media context

Citations

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Cited by:

  1. Meng, Jinlin & Zhang, Jing, 2025. "Interplay of Imagery: Unveiling the impact of Co-branding anthropomorphized couple imagery on consumer engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
  2. Ritu Srivastava & Parul Gupta & Harish Kumar & Nikhita Tuli, 2025. "Digital customer engagement: A systematic literature review and research agenda," Australian Journal of Management, Australian School of Business, vol. 50(1), pages 220-245, February.
  3. Raza, Ali & Ishaq, Muhammad Ishtiaq & Khan, Ayesha & Ahmad, Rehan & Haj Salem, Narjes, 2023. "How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  4. Osei-Frimpong, Kofi & McLean, Graeme & Islam, Nazrul & Appiah Otoo, Brigid, 2022. "What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement," Journal of Business Research, Elsevier, vol. 146(C), pages 288-307.
  5. Lim, Weng Marc & Rasul, Tareq, 2022. "Customer engagement and social media: Revisiting the past to inform the future," Journal of Business Research, Elsevier, vol. 148(C), pages 325-342.
  6. Xiao, Tingwen & Wei, Haiying & Chen, Siyun, 2024. "Prominent or subtle: The impact of brand prominence on social media advertisement engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  7. Linda D. Hollebeek & V. Kumar & Rajendra K. Srivastava & Moira K. Clark, 2023. "Moving the stakeholder journey forward," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 23-49, January.
  8. Rambalak Yadav & Deepak Sangroya & Vijay Pereira, 2025. "Why consumers turn negative about the brand: antecedents and consequences of negative consumer engagement in virtual communities," Information Systems and e-Business Management, Springer, vol. 23(1), pages 147-167, March.
  9. Huang, Yu & Zhang, Xu & Zhu, Hong, 2022. "How do customers engage in social media-based brand communities: The moderator role of the brand's country of origin?," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  10. Albert Chukwunonso Diachi & Ayşe Tansu & Oseyenbhin Sunday Osemeahon, 2021. "No One Is Leaving This Time: Social Media Fashion Brand Communities," Sustainability, MDPI, vol. 13(23), pages 1-14, November.
  11. Jinjiang Cai & Jingjing Wu & Hongjie Zhang & Yifei Cai, 2023. "Research on the Influence Mechanism of Fashion Brands’ Crossover Alliance on Consumers’ Online Brand Engagement: The Mediating Effect of Hedonic Perception and Novelty Perception," Sustainability, MDPI, vol. 15(5), pages 1-17, February.
  12. Li, Dongmei & Han, Xiaoyun, 2021. "Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  13. Gao, Mengjia & Huang, Lin, 2021. "Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  14. Recalde, Daniella & Jai, Tunmin Catherine & Jones, Robert Paul, 2024. "I can find the right product with AR! The mediation effects of shopper engagement on intent to purchase beauty products," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  15. Pathak, Atul Arun & Kaushik, Kapil, 2024. "Driving consumer engagement for digital payment brands: Content strategy on instagram," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  16. Lee, Crystal T. & Shen, Yung-Cheng, 2024. "Exploring determinants of non-fungible token creators’ engagement behaviors on metaverse-based NFT platforms: A multi-analytical SEM-IPMA method," Journal of Business Research, Elsevier, vol. 185(C).
  17. Hongzheng Li & Ruojin Wang & Can Shi, 2023. "“Oh My God! Buy it!†Analysis on the Characteristics of Anchor’s Speech in Live Broadcast E-Commerce and Purchase Intention: A Linguistic Perspective," SAGE Open, , vol. 13(3), pages 21582440231, September.
  18. Ewa Frąckiewicz, 2021. "Information and Communication Technologies as a Source of Customer Value in the Context of Balancing the Positions of Younger and Older Consumers," Sustainability, MDPI, vol. 13(9), pages 1-15, April.
  19. Han, Xiaoyun & Zheng, Yundan & Prentice, Catherine & Chen, Shuping, 2024. "Firm engagement: Scale development and verification," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  20. Lovedeep Singh Sidhu & Ramandeep Saini, 2025. "The Impact of Social Media on the Pre-purchase of Plurals," Vision, , vol. 29(5), pages 609-619, November.
  21. Osman Bakur Gazzaz & Hamza Saad Mohamed, 2022. "Patterns of Touch Screen Technology Use in Religious Tourism and Pilgrimage," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global Scientific Publishing, vol. 13(1), pages 1-21, January.
  22. Vinoi, Nivin & Shankar, Amit & Agarwal, Reeti & Alghafes, Rsha, 2025. "Revolutionizing retail: The transformative power of service robots on shopping dynamics," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  23. Ku, Hsuan-Hsuan & Shang, Rong-An & Fu, Yi-Fan, 2021. "Social learning effects of complaint handling on social media: Self-construal as a moderator," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  24. Laxmikant Pattnaik & Saroj Kumar Sahoo & Sandhyarani Sahoo, 2025. "Brand Preference on the Edge of Customer Engagement, Mental Accounting, Attitude and Customers’ Biasness: An ISM Approach for Financial Products," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 50(4), pages 515-531, November.
  25. Othman Boujena & Isabelle Ulrich & Aikaterini Manthiou & Bruno Godey, 2021. "Customer engagement and performance in social media: a managerial perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 965-987, December.
  26. Lawrenz C. Canag & April Joy F. Loquinario & Rhea May V. Pepano & Ralph B.Peninoy, 2024. "Democratizing Fashion Consumer Engagement and Redefining Style in the Digital Age," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(12), pages 935-949, December.
  27. Qayyum, Abdul & Jamil, Raja Ahmed & Shah, Adnan Muhammad & Lee, KangYoon, 2023. "Inclusive advertising featuring disability on instagram: Effect on consumer well-being, brand engagement, and purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  28. Rather, Raouf Ahmad & Raisinghani, Manju & Gligor, David & Parrey, Shakir Hussain & Russo, Ivan & Bozkurt, Sıddık, 2023. "Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  29. Hamed Azad Moghddam & Hormoz Ahmadi & Mojtaba Barari, 2026. "Decoding online brand-related activities: unveiling motivations, experiences, and personality factors in social commerce," Electronic Commerce Research, Springer, vol. 26(2), pages 1347-1379, April.
  30. Aman Kumar & Amit Shankar & Aviral Kumar Tiwari & Hae-Jung Hong, 2025. "Understanding dark side of online community engagement: an innovation resistance theory perspective," Information Systems and e-Business Management, Springer, vol. 23(1), pages 13-39, March.
  31. Mele, Cristina & Hollebeek, Linda D. & Di Bernardo, Irene & Russo Spena, Tiziana, 2025. "Unravelling the customer journey: A conceptual framework and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 211(C).
  32. Akram, Umair & Junaid, Muhammad & Zafar, Abaid Ullah & Li, Zhiwen & Fan, Mingyue, 2021. "Online purchase intention in Chinese social commerce platforms: Being emotional or rational?," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  33. Paweł Bryła & Shuvam Chatterjee & Beata Ciabiada-Bryła, 2022. "The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review," IJERPH, MDPI, vol. 19(24), pages 1-16, December.
  34. Abhinav Karthikeyan Ravichandran & Rashmi Singh, 2024. "Investigating the potential domino effect of a dazzling fiscal-period on CSR performance: a luxury brand scenario," International Journal of Corporate Social Responsibility, Springer, vol. 9(1), pages 1-14, December.
  35. Lim, Weng Marc & Rasul, Tareq & Kumar, Satish & Ala, Mamun, 2022. "Past, present, and future of customer engagement," Journal of Business Research, Elsevier, vol. 140(C), pages 439-458.
  36. Yoo, Jungmin, 2024. "Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  37. Kulikovskaja, Viktorija & Hubert, Marco & Grunert, Klaus G. & Zhao, Hong, 2023. "Driving marketing outcomes through social media-based customer engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  38. Roxani Polimerou & George Spais, 2025. "Εstablishing relationships between brands and customers via strategic social media chatbots for telecom goods and services," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(2), pages 328-370, June.
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