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Marketing strategies, perceived risks, and consumer trust in online buying behaviour

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  1. Wongkitrungrueng, Apiradee & Assarut, Nuttapol, 2020. "The role of live streaming in building consumer trust and engagement with social commerce sellers," Journal of Business Research, Elsevier, vol. 117(C), pages 543-556.
  2. Silvana Dakduk & Zuleima Santalla-Banderali & David van der Woude, 2018. "Acceptance of Blended Learning in Executive Education," SAGE Open, , vol. 8(3), pages 21582440188, September.
  3. Brindusa Mariana BEJAN, 2023. "The Impact of Digital Self-Development among Generation Z. A Theoretical Approach," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 46-55.
  4. Pappas, Nikolaos, 2023. "Came and gone? A longitudinal study of the effects of COVID-19 on tourism purchasing intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  5. Baki Rahmi, 2020. "Analysis of Factors Affecting Customer Trust in Online Hotel Booking Website Usage," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 10(2), pages 106-117, December.
  6. Hong Lei & Chiwei Chen & Yunfeng Lu & Lu-Sheng Pao, 2024. "The Influence of Department Stores' Price Promotion Strategy Toward Consumers' Repurchase Intentions: A Moderation Model of Perceived Risks," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 15(1), pages 1-24, January.
  7. Mohammadbashir Sedighi & Hamideh Parsaeiyan & Yashar Araghi, 2021. "An Empirical Study of Intention to Continue Using of Digital Ride-hailing Platforms," The Review of Socionetwork Strategies, Springer, vol. 15(2), pages 489-515, November.
  8. Ming-Yan Wang & Peng-Zhu Zhang & Cheng-Yang Zhou & Neng-Ye Lai, 2019. "Effect of Emotion, Expectation, and Privacy on Purchase Intention in WeChat Health Product Consumption: The Mediating Role of Trust," IJERPH, MDPI, vol. 16(20), pages 1-19, October.
  9. Yuan, Yichao & Xiao, Tiaojun, 2022. "Retailer's decoy strategy versus consumers' reference price effect in a retailer-Stackelberg supply chain," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  10. Singh, Sonika & Jang, Sungha, 2022. "Search, purchase, and satisfaction in a multiple-channel environment: How have mobile devices changed consumer behaviors?," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  11. Pappas, Nikolaos & Papatheodorou, Andreas, 2017. "Tourism and the refugee crisis in Greece: Perceptions and decision-making of accommodation providers," Tourism Management, Elsevier, vol. 63(C), pages 31-41.
  12. Yahia, Imene Ben & Al-Neama, Nasser & Kerbache, Laoucine, 2018. "Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 11-19.
  13. Wu Li & Pengya Ai & Annette Ding, 2023. "More Than Just Numbers: How Engagement Metrics Influence User Intention to Pay for Online Knowledge Products," SAGE Open, , vol. 13(1), pages 21582440221, January.
  14. Marek Angowski & Tomasz Kijek & Marcin Lipowski & Ilona Bondos, 2021. "Factors Affecting the Adoption of Photovoltaic Systems in Rural Areas of Poland," Energies, MDPI, vol. 14(17), pages 1-14, August.
  15. Artur Strzelecki & Mariia Rizun, 2022. "Consumers’ Change in Trust and Security after a Personal Data Breach in Online Shopping," Sustainability, MDPI, vol. 14(10), pages 1-17, May.
  16. Uzir, Md Uzir Hossain & Al Halbusi, Hussam & Lim, Rodney & Jerin, Ishraq & Abdul Hamid, Abu Bakar & Ramayah, Thurasamy & Haque, Ahasanul, 2021. "Applied Artificial Intelligence and user satisfaction: Smartwatch usage for healthcare in Bangladesh during COVID-19," Technology in Society, Elsevier, vol. 67(C).
  17. Zhang, Tianyu & Dong, Peiwu & Zeng, Yongchao & Ju, Yanbing, 2022. "Analyzing the diffusion of competitive smart wearable devices: An agent-based multi-dimensional relative agreement model," Journal of Business Research, Elsevier, vol. 139(C), pages 90-105.
  18. Boroujerdi Saeed Sadeghi & Mansouri Hossein & Asadi Sahar, 2023. "Developing Sports Tourism Destinations in Emerging Countries: The Case of Zrebar Lake in Iran," Polish Journal of Sport and Tourism, Sciendo, vol. 30(2), pages 22-29, June.
  19. Beuckels, Emma & Hudders, Liselot, 2016. "An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 135-142.
  20. Wutthiya Aekthanate Srisathan & Sasichakorn Wongsaichia & Nathateenee Gebsombut & Phaninee Naruetharadhol & Chavis Ketkaew, 2023. "The Green-Awakening Customer Attitudes towards Buying Green Products on an Online Platform in Thailand: The Multigroup Moderation Effects of Age, Gender, and Income," Sustainability, MDPI, vol. 15(3), pages 1-30, January.
  21. Qiuxue Luo & Mayuree Suacamram, 2022. "Product Innovation and National Image of Chinese Products in the Eyes of Thai People," SAGE Open, , vol. 12(1), pages 21582440221, March.
  22. Thaichon, Park, 2017. "Consumer socialization process: The role of age in children's online shopping behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 38-47.
  23. Mohd Suki, Norazah & Mohd Suki, Norbayah, 2017. "Modeling the determinants of consumers' attitudes toward online group buying: Do risks and trusts matters?," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 180-188.
  24. Nahid Malazizi & Habib Alipour & Hossein Olya, 2018. "Risk Perceptions of Airbnb Hosts: Evidence from a Mediterranean Island," Sustainability, MDPI, vol. 10(5), pages 1-23, April.
  25. Marcello Tedeschi & Giovanna Galli & Maria Cristiana Martini, 2017. "On and Off-line Purchase Intention: the Role of Brand Trust as Moderator of Risk Perception," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 194-203, October.
  26. Malgorzata Solarz & Jacek Adamek, 2021. "Factors Affecting Mobile Banking Adoption in Poland: An Empirical Study," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1018-1046.
  27. Oghazi, Pejvak & Karlsson, Stefan & Hellström, Daniel & Hjort, Klas, 2018. "Online purchase return policy leniency and purchase decision: Mediating role of consumer trust," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 190-200.
  28. Kim, Naeun (Lauren) & Woo, Hongjoo & Ramkumar, Bharath, 2021. "The role of product history in consumer response to online second-hand clothing retail service based on circular fashion," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  29. Dominika Jakubowska, 2021. "Market differentiation potential of traditional food quality labels: consumer and producer expectation," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 239-250, September.
  30. Tran, Lobel Trong Thuy, 2021. "Managing the effectiveness of e-commerce platforms in a pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  31. Wang, Yihan & Zhong, Ke & Liu, Qihua, 2022. "Let criticism take precedence: Effect of side order on consumer attitudes toward a two-sided online review," Journal of Business Research, Elsevier, vol. 140(C), pages 403-419.
  32. Pur Purwanto & Kuswandi Kuswandi & Fatmah Fatmah, 2020. "Interactive Applications with Artificial Intelligence: The Role of Trust among Digital Assistant Users," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 14(2), pages 64-75.
  33. Zhu, Wenlong & Mou, Jian & Benyoucef, Morad, 2019. "Exploring purchase intention in cross-border E-commerce: A three stage model," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 320-330.
  34. Bonnin, Gaël, 2020. "The roles of perceived risk, attractiveness of the online store and familiarity with AR in the influence of AR on patronage intention," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
  35. Hongbo Li & Zhenzhen Wang & Zhijie Yuan & Xin Yan, 2023. "Multidimensional Evaluation of Consumers’ Shopping Risks under Live-Streaming Commerce," Sustainability, MDPI, vol. 15(19), pages 1-14, September.
  36. Farzaneh Soleimani Zoghi, "undated". "An Empirical Study On The Impact Of Risk Perception On German Consumers Online Buying Intention," Review of Socio - Economic Perspectives 201935, Reviewsep.
  37. Chueh-Chu Ou & Kuan-Liang Chen & Wei-Kuo Tseng & Ya-Yun Lin, 2022. "A Study on the Influence of Conformity Behaviors, Perceived Risks, and Customer Engagement on Group Buying Intention: A Case Study of Community E-Commerce Platforms," Sustainability, MDPI, vol. 14(4), pages 1-20, February.
  38. Shapiro, Stephen L. & Reams, Lamar & So, Kevin Kam Fung, 2019. "Is it worth the price? The role of perceived financial risk, identification, and perceived value in purchasing pay-per-view broadcasts of combat sports," Sport Management Review, Elsevier, vol. 22(2), pages 235-246.
  39. Ivana Kursan Milaković & Mirela Mihić & Ivana Boljat, 2020. "Consumer Attitudes Towards Social Network Advertising: Predictors and Outcomes," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(SI), pages 83-97.
  40. Christen, Tatjana & Hess, Manuel & Grichnik, Dietmar & Wincent, Joakim, 2022. "Value-based pricing in digital platforms: A machine learning approach to signaling beyond core product attributes in cross-platform settings," Journal of Business Research, Elsevier, vol. 152(C), pages 82-92.
  41. Lecoeuvre, Laurence & Turner, Rodney & Kuppelwieser, Volker G., 2021. "Customer experience in the B2B area: The impact of age-related impressions," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  42. Giovanna GALLI & Marcello TEDESCHI & Maria Cristiana MARTINI, 2018. "The Frame Effect Revisited: Is Trust able to Transform People from Risk Averse to Risk Taker?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 185-191, November.
  43. Joanna Radomska & Przemysław Wołczek & Letycja Sołoducho-Pelc & Susana Silva, 2019. "The Impact of Trust on the Approach to Management—A Case Study of Creative Industries," Sustainability, MDPI, vol. 11(3), pages 1-16, February.
  44. Pradip Swarnakar & Ajay Kumar & Sanjay Kumar, 2016. "Why generation Y prefers online shopping: a study of young customers of India," International Journal of Business Forecasting and Marketing Intelligence, Inderscience Enterprises Ltd, vol. 2(3), pages 215-232.
  45. Rongbin Yang & Santoso Wibowo, 2022. "User trust in artificial intelligence: A comprehensive conceptual framework," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2053-2077, December.
  46. Ignas Zimaitis & Mindaugas Degutis & Sigitas Urbonavicius, 2020. "Social Media Use and Paranoia: Factors That Matter in Online Shopping," Sustainability, MDPI, vol. 12(3), pages 1-10, January.
  47. Ting Fan & Bo Pu & Samart Powpaka & Liaogang Hao, 2019. "The Impact of Disaster of a National Airline on the Nation’s Tourism: An Empirical Investigation," Sustainability, MDPI, vol. 11(5), pages 1-20, February.
  48. Tsung-Yu Chou & Peng-Yeh Lee, 2023. "Predicting Athlete Intentions for Using Sports Complexes in the Post-Pandemic Era," IJERPH, MDPI, vol. 20(6), pages 1-17, March.
  49. Lopes, Evandro Luiz & Yunes, Lucas Zimbres & Bandeira de Lamônica Freire, Otávio & Herrero, Eliane & Contreras Pinochet, Luis Hernan, 2020. "The role of ethical problems related to a brand in the purchasing decision process: An analysis of the moderating effect of complexity of purchase and mediation of perceived social risk," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  50. Fazal-e-Hasan, Syed Muhammad & Ahmadi, Hormoz & Mortimer, Gary & Grimmer, Martin & Kelly, Louise, 2018. "Examining the role of consumer hope in explaining the impact of perceived brand value on customer–brand relationship outcomes in an online retailing environment," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 101-111.
  51. Radionova-Girsa Elina & Lahiža Agnesa, 2017. "Comparison of E-Trust and Trust Concepts in Online and Offline Dimensions," Economics and Business, Sciendo, vol. 30(1), pages 126-133, April.
  52. Li, Rui & Chung, Te-Lin (Doreen) & Fiore, Ann Marie, 2017. "Factors affecting current users’ attitude towards e-auctions in China: An extended TAM study," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 19-29.
  53. Yanyan Wu & Hongqing Huang, 2023. "Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer Trust," Sustainability, MDPI, vol. 15(5), pages 1-19, March.
  54. Ismagilova, Elvira & Dwivedi, Yogesh K. & Slade, Emma, 2020. "Perceived helpfulness of eWOM: Emotions, fairness and rationality," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  55. Uma Thevi Munikrishnan & Kun Huang & Abdullah Al Mamun & Naeem Hayat, 2023. "Perceived Risk, Trust, and Online Food Purchase Intention Among Malaysians," Business Perspectives and Research, , vol. 11(1), pages 28-43, January.
  56. Cheong Kim & Kun Chang Lee & Francis Joseph Costello, 2020. "The Intention of Passengers towards Repeat Use of Biometric Security for Sustainable Airport Management," Sustainability, MDPI, vol. 12(11), pages 1-18, June.
  57. Melović, Boban & Šehović, Damir & Karadžić, Vesna & Dabić, Marina & Ćirović, Dragana, 2021. "Determinants of Millennials' behavior in online shopping – Implications on consumers’ satisfaction and e-business development," Technology in Society, Elsevier, vol. 65(C).
  58. Mainardes, Emerson Wagner & Souza, Irailton Melo de & Correia, Rogério Dias, 2020. "Antecedents and consequents of consumers not adopting e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  59. Xicheng Yin & Hongwei Wang & Qiangwei Xia & Qican Gu, 2019. "How Social Interaction Affects Purchase Intention in Social Commerce: A Cultural Perspective," Sustainability, MDPI, vol. 11(8), pages 1-18, April.
  60. DeFranco, Agnes & Morosan, Cristian, 2017. "Coping with the risk of internet connectivity in hotels: Perspectives from American consumers traveling internationally," Tourism Management, Elsevier, vol. 61(C), pages 380-393.
  61. Caitlin de la Roche & Tiago de Barros & Tinashe Chuchu & Brighton Nyagadza & Marike Venter de Villiers, 2022. "An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa," International Review of Management and Marketing, Econjournals, vol. 12(4), pages 29-37, July.
  62. Sunita Guru & Jitendra Nenavani & Vipul Patel & Nityesh Bhatt, 2020. "Ranking of perceived risks in online shopping," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 47(2), pages 137-152, June.
  63. Johnstone, Leanne & Lindh, Cecilia, 2022. "Sustainably sustaining (online) fashion consumption: Using influencers to promote sustainable (un)planned behaviour in Europe's millennials," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  64. Mohammad Reza Asadi Zarch & Sarasadat Makian & Mohammad Najjarzadeh, 2023. "Multidimensional interdisciplinary variables influencing tourist online purchasing intention at World Heritage City (City of Yazd, Iran)," SN Business & Economics, Springer, vol. 3(2), pages 1-21, February.
  65. Alyahya, Mansour & Agag, Gomaa & Aliedan, Meqbel & Abdelmoety, Ziad Hassan & Daher, Maya Mostafa, 2023. "A sustainable step forward: Understanding factors affecting customers’ behaviour to purchase remanufactured products," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
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