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The Role of Marketing in Digital Business Platforms

Citations

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Cited by:

  1. Gensler, Sonja & Rangaswamy, Arvind, 2025. "An emerging future for digital marketing: From products and services to sequenced solutions," Journal of Business Research, Elsevier, vol. 190(C).
  2. He, Jiaxun & Zhang, Shuang, 2022. "How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? An empirical study in China," Journal of Business Research, Elsevier, vol. 142(C), pages 694-706.
  3. Dominik M. Wielgos & Christian Homburg & Christina Kuehnl, 2021. "Digital business capability: its impact on firm and customer performance," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 762-789, July.
  4. Chimenti, Gianluca & Hagberg, Johan & Araujo, Luis, 2025. "Platforms, infrastructures and the Futures of market society," Journal of Business Research, Elsevier, vol. 189(C).
  5. Arne De Keyser & Yves Van Vaerenbergh, 2024. "Beyond the snafu: Research directions in customer experience-led business transformation," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 144-157, June.
  6. Rojanakit, Patcharapar & Torres de Oliveira, Rui & Dulleck, Uwe, 2022. "The sharing economy: A critical review and research agenda," Journal of Business Research, Elsevier, vol. 139(C), pages 1317-1334.
  7. Büttgen, Marion & al.,, 2021. "Blockchain in Service Management and Service Research - Developing a Research Agenda and Managerial Implications," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 5(2), pages 71-102.
  8. Kim, Da Yeon & Kim, Sang Yong, 2022. "The impact of customer-generated evaluation information on sales in online platform-based markets," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  9. Krafft, Manfred & Sajtos, Laszlo & Haenlein, Michael, 2020. "Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 1-8.
  10. Xu, Yu & Hazée, Simon & So, Kevin Kam Fung & Li, K. Daisy & Malthouse, Edward Carl, 2021. "An evolutionary perspective on the dynamics of service platform ecosystems for the sharing economy," Journal of Business Research, Elsevier, vol. 135(C), pages 127-136.
  11. Erdmann, Anett & Arilla, Ramón & Ponzoa, José M., 2022. "Search engine optimization: The long-term strategy of keyword choice," Journal of Business Research, Elsevier, vol. 144(C), pages 650-662.
  12. Ruba Aljafari & Franck Soh & Pankaj Setia & Ritu Agarwal, 2024. "The local environment matters: Evidence from digital healthcare services for patient engagement," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1343-1365, October.
  13. Vakeel, Khadija Ali & Fudurić, Morana & Malthouse, Edward C., 2021. "Extending variety seeking to multi-sided platforms: Impact of new retailer listing," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  14. Teck Ming Tan & Saila Saraniemi, 2023. "Trust in blockchain-enabled exchanges: Future directions in blockchain marketing," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 914-939, July.
  15. Rodrigo, Laura & Palacios, Miguel & Martínez-Corral, Alberto & Tafur, Javier, 2025. "Virtual virtuous cycles. Mapping value structure in digital platforms and online communities realms," Technological Forecasting and Social Change, Elsevier, vol. 211(C).
  16. Raul Tarazona-Montoya & Carlos Devece & Carlos Llopis-Albert & Sergio García-Agreda, 2024. "Effectiveness of digital marketing and its value in new ventures," International Entrepreneurship and Management Journal, Springer, vol. 20(4), pages 2839-2862, December.
  17. Schweitzer, Fiona & Mai, Robert, 2022. "Does one rotten apple always spoil the barrel? The role of perceptions of empowerment when consumers observe destructive others in online co-creation activities," Journal of Business Research, Elsevier, vol. 152(C), pages 436-446.
  18. Dhrithi Mahadevan & G. Shainesh, 2024. "Conceptualizing customer experience in multi-actor platforms," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 83-103, June.
  19. Hoyer, Wayne D. & Kroschke, Mirja & Schmitt, Bernd & Kraume, Karsten & Shankar, Venkatesh, 2020. "Transforming the Customer Experience Through New Technologies," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 57-71.
  20. Jose A. Flecha Ortiz & María Los M. Santos Corrada & Evelyn Lopez & Virgin Dones & Vivian Feliberty Lugo, 2023. "Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent," Journal of Brand Management, Palgrave Macmillan, vol. 30(6), pages 535-549, November.
  21. Holmqvist, Jonas & Wirtz, Jochen & Fritze, Martin P., 2020. "Luxury in the digital age: A multi-actor service encounter perspective," Journal of Business Research, Elsevier, vol. 121(C), pages 747-756.
  22. Vieira, Valter Afonso & Silva, Juliano Domingues da & Faia, Valter da Silva & Gabler, Colin, 2024. "Drivers of industrial sales performance in the agent-buyer chat channel: The role of social and functional content, message valence, and synchronicity," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  23. Cao, Lanlan & Manthiou, Aikaterini & Ayadi, Kafia, 2022. "Extension and customer reaction on sharing economy platforms: The role of customer inertia," Journal of Business Research, Elsevier, vol. 144(C), pages 513-522.
  24. Sanjit Roy & Gaganpreet Singh & Saalem Sadeque & Paul Harrigan & Kristof Coussement, 2023. "Customer engagement with digitalized interactive platforms in retailing," Post-Print hal-04282353, HAL.
  25. Markus Blut & Viktorija Kulikovskaja & Marco Hubert & Christian Brock & Dhruv Grewal, 2023. "Effectiveness of engagement initiatives across engagement platforms: A meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 941-965, September.
  26. Xing Tang & Yusi Zhu, 2024. "Enhancing bank marketing strategies with ensemble learning: Empirical analysis," PLOS ONE, Public Library of Science, vol. 19(1), pages 1-23, January.
  27. Bargoni, Augusto & Giachino, Chiara & Troise, Ciro & Alam, Gazi Mahabubul & Quaglia, Roberto, 2023. "A digital family affair: Do family firms' characteristics enhance consumers' willingness to pay?," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
  28. Haifeng Zhao & Nosherwan Khaliq & Chunling Li & Judit Oláh, 2024. "In quest of perceived transaction cost’s impact on fintech users’ intention: the moderating role of situational factors," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
  29. König, Tatjana Maria & Hein, Nika & Nimsgern, Vivien, 2022. "A value perspective on online review platforms: Profiling preference structures of online shops and traditional companies," Journal of Business Research, Elsevier, vol. 145(C), pages 387-401.
  30. Gao, Guang-Xin & Bi, Jian-Wu, 2024. "Online travel agency or blockchain-based platform?," Annals of Tourism Research, Elsevier, vol. 109(C).
  31. Treiblmaier, Horst & Petrozhitskaya, Elena, 2023. "Is it time for marketing to reappraise B2C relationship management? The emergence of a new loyalty paradigm through blockchain technology," Journal of Business Research, Elsevier, vol. 159(C).
  32. Witek-Hajduk Marzanna Katarzyna & Grudecka Anna, 2022. "Consumer intentions to purchase on foreign multi-sided digital platforms: a context of the COVID-19 pandemic†," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 58(2), pages 143-160, June.
  33. Mustak, Mekhail & Salminen, Joni & Plé, Loïc & Wirtz, Jochen, 2021. "Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda," Journal of Business Research, Elsevier, vol. 124(C), pages 389-404.
  34. Hemphill, Thomas A. & Longstreet, Phil & Banerjee, Syagnik, 2022. "“Automotive repairs, data accessibility, and privacy and security challenges: A stakeholder analysis and proposed policy solutions”," Technology in Society, Elsevier, vol. 71(C).
  35. Maier, Erik & Wieringa, Jaap, 2021. "Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 311-328.
  36. Hendricks, Leeya & Matthyssens, Paul & Kowalkowski, Christian, 2025. "The co-evolution of actor engagement and value co-creation on digital platforms," International Journal of Production Economics, Elsevier, vol. 279(C).
  37. Mukta Srivastava & S. Abhishek & Neeraj Pandey, 2025. "Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?," Electronic Commerce Research, Springer, vol. 25(3), pages 1865-1933, June.
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