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Digital Analytics: Modeling for Insights and New Methods

Citations

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Cited by:

  1. Muhammad Waqas & Usman Ahmad Qadri, 2026. "When Consumer Autonomy is Compromised: Adopting a Dual-Type View to Understand AI-Driven Marketing and Its Impact on Young Consumers’ Ethical Behavior," Journal of Business Ethics, Springer, vol. 206(2), pages 237-255, June.
  2. Wu, Chih-Wen & Botella-Carrubi, Dolores & Blanco-González-Tejero, Cristina, 2024. "The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs)," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
  3. Alshawawreh, Ali Ra’Ed & Liébana-Cabanillas, Francisco & Blanco-Encomienda, Francisco Javier, 2024. "Impact of big data analytics on telecom companies' competitive advantage," Technology in Society, Elsevier, vol. 76(C).
  4. Bouchareb Nasser & Morad Ismail & Herizi Yacine, 2026. "Data Treatment, Consumer Profiling, and Privacy: Toward a Unified Conceptual Framework," Journal of Intercultural Management, Paradigm, vol. 18(2), pages 66-90.
  5. Shai Fernández & Ulf Bodin & Kåre Synnes, 2025. "On the Interplay Between Behavior Dynamics, Environmental Impacts, and Fairness in the Digitalized Circular Economy with Associated Business Models and Supply Chain Management," Sustainability, MDPI, vol. 17(8), pages 1-39, April.
  6. Krafft, Manfred & Sajtos, Laszlo & Haenlein, Michael, 2020. "Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 1-8.
  7. Hui Zhang & Tejas Shah & Usman Ghani & Waqas Khan & Aman Ullah & Tek Yew Lew, 2026. "Plugged in and Powered up: Digital Transformation and Ambidextrous Innovation in Green Supply Chains," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 33(2), pages 2448-2464, March.
  8. Rahman, Muhammad Sabbir & Bag, Surajit & Hossain, Md Afnan & Abdel Fattah, Fadi Abdel Muniem & Gani, Mohammad Osman & Rana, Nripendra P., 2023. "The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  9. Libai, Barak & Bart, Yakov & Gensler, Sonja & Hofacker, Charles F. & Kaplan, Andreas & Kötterheinrich, Kim & Kroll, Eike Benjamin, 2020. "Brave New World? On AI and the Management of Customer Relationships," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 44-56.
  10. Gupta, Shaphali & Ramachandran, Divya, 2021. "Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach," Journal of Retailing, Elsevier, vol. 97(4), pages 597-620.
  11. Hoyer, Wayne D. & Kroschke, Mirja & Schmitt, Bernd & Kraume, Karsten & Shankar, Venkatesh, 2020. "Transforming the Customer Experience Through New Technologies," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 57-71.
  12. Jean-Éric Pelet & Erhard Lick & Basma Taieb, 2021. "The internet of things in upscale hotels: its impact on guests’ sensory experiences and behavior [L’internet des objets dans l’hôtellerie haut de gamme : son impact sur les expériences sensorielles et le comportement des clients]," Post-Print hal-04137824, HAL.
  13. Michaela Pöhlmann & Carlos de las Heras-Pedrosa & Jürgen Seitz & Carmen Jambrino-Maldonado, 2025. "Evaluating the potential of agile branding: opportunities and challenges in the start-up context," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-15, December.
  14. repec:bjc:journl:v:13:y:2026:i:5:p:2087-2094 is not listed on IDEAS
  15. repec:bjc:journl:v:13:y:2026:i:1:p:234-246 is not listed on IDEAS
  16. Tursunbayeva, Aizhan & Chalutz-Ben Gal, Hila, 2024. "Adoption of artificial intelligence: A TOP framework-based checklist for digital leaders," Business Horizons, Elsevier, vol. 67(4), pages 357-368.
  17. Long She & Arghya Ray & Sitara Karim & Lan Ma, 2026. "Drivers of financial app usage in China: an integrated theoretical model," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 12(1), pages 1-17, December.
  18. De Bruyn, Arnaud & Viswanathan, Vijay & Beh, Yean Shan & Brock, Jürgen Kai-Uwe & von Wangenheim, Florian, 2020. "Artificial Intelligence and Marketing: Pitfalls and Opportunities," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 91-105.
  19. Rangaswamy, Arvind & Moch, Nicole & Felten, Claudio & van Bruggen, Gerrit & Wieringa, Jaap E. & Wirtz, Jochen, 2020. "The Role of Marketing in Digital Business Platforms," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 72-90.
  20. Chiara Bartoli, 2022. "Consumer self-concept and digitalization: what does this mean for brands?," Italian Journal of Marketing, Springer, vol. 2022(4), pages 419-437, December.
  21. Fan, Yongzhen, 2025. "The innovation effect of digital business model transformation orientation: Evidence from corporate cross-boundary innovation," International Review of Economics & Finance, Elsevier, vol. 103(C).
  22. Weidig, Jakob & Weippert, Marco & Kuehnl, Christina, 2024. "Personalized touchpoints and customer experience: A conceptual synthesis," Journal of Business Research, Elsevier, vol. 177(C).
  23. Abdelmohsen A. Nassani & Crenguta Sinisi & Daniela Mihai & Loredana Paunescu & Zahid Yousaf & Mohamed Haffar, 2022. "Towards the Achievement of Frugal Innovation: Exploring Major Antecedents among SMEs," Sustainability, MDPI, vol. 14(7), pages 1-12, March.
  24. Daniele Giordino & Elisa Ballesio & Nourah Alshaghdali & Dhruv Galgotia, 2026. "The relationship between organizational focus on AI, financial growth and sustainable development: Evidence from Europe," Post-Print hal-05433094, HAL.
  25. Akhtar, Pervaiz & De Silva, Muthu & Khan, Zaheer & Tarba, Shlomo & Amankwah-Amoah, Joseph & Wood, Geoffrey, 2025. "Digital transformation in public-private collaborations: The success of humanitarian supply chain operations," International Journal of Production Economics, Elsevier, vol. 279(C).
  26. Giordino, Daniele & Ballesio, Elisa & Alshaghdali, Nourah & Galgotia, Dhruv, 2026. "The relationship between organizational focus on AI, financial growth and sustainable development: Evidence from Europe," Technological Forecasting and Social Change, Elsevier, vol. 224(C).
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