IDEAS home Printed from https://ideas.repec.org/r/eee/joinma/v23y2009i1p4-10.html
   My bibliography  Save this item

Interactivity's Unanticipated Consequences for Marketers and Marketing

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Sunghun Chung & Animesh Animesh & Kunsoo Han & Alain Pinsonneault, 2020. "Financial Returns to Firms’ Communication Actions on Firm-Initiated Social Media: Evidence from Facebook Business Pages," Information Systems Research, INFORMS, vol. 31(1), pages 258-285, March.
  2. So, Kevin Kam Fung & Wei, Wei & Martin, Drew, 2021. "Understanding customer engagement and social media activities in tourism: A latent profile analysis and cross-validation," Journal of Business Research, Elsevier, vol. 129(C), pages 474-483.
  3. Singh, Sangeeta & Sonnenburg, Stephan, 2012. "Brand Performances in Social Media," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 189-197.
  4. Edward C. Malthouse & Wei-Lin Wang & Bobby J. Calder & Tom Collinger, 2019. "Process control for monitoring customer engagement," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(2), pages 54-63, June.
  5. Rizwan Raheem Ahmed & Dalia Streimikiene & Gerhard Berchtold & Jolita Vveinhardt & Zahid Ali Channar & Riaz Hussain Soomro, 2019. "Effectiveness of Online Digital Media Advertising as A Strategic Tool for Building Brand Sustainability: Evidence from FMCGs and Services Sectors of Pakistan," Sustainability, MDPI, vol. 11(12), pages 1-40, June.
  6. Seraj, Mina, 2012. "We Create, We Connect, We Respect, Therefore We Are: Intellectual, Social, and Cultural Value in Online Communities," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 209-222.
  7. Kick, Markus, 2015. "Social Media Research: A Narrative Review," EconStor Preprints 182506, ZBW - Leibniz Information Centre for Economics.
  8. Liu, Chia-Ling ‘Eunice’ & Sinkovics, Rudolf R. & Pezderka, Noemi & Haghirian, Parissa, 2012. "Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria," Journal of Interactive Marketing, Elsevier, vol. 26(1), pages 21-32.
  9. Labrecque, Lauren I., 2014. "Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction," Journal of Interactive Marketing, Elsevier, vol. 28(2), pages 134-148.
  10. Hausmann, Andrea & Pöllmann, Lorenz, 2014. "Nutzer und Nutzung der Social Media-Profile von Theatern – Ergebnisse einer empirischen Untersuchung auf Facebook," ZögU - Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 37(1-2), pages 73-87.
  11. Wee Hern Ong & Ho Keat Leng, 2022. "Social Media Marketing Strategies of Football Clubs: Limitations of Social Influence," International Journal of Technology and Human Interaction (IJTHI), IGI Global, vol. 18(1), pages 1-10, January.
  12. Olubunmi Obioha, 2022. "External exigencies and customer loyalty nexus in Nigeria retail banks," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(6), pages 127-137, September.
  13. Smith, Andrew N. & Fischer, Eileen & Yongjian, Chen, 2012. "How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 102-113.
  14. Cauberghe, Verolien & De Pelsmacker, Patrick, 2010. "The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses," Journal of Interactive Marketing, Elsevier, vol. 24(4), pages 297-308.
  15. Nadia Steils & Zakia Obaidalahe, 2020. "“Social food”: Food literacy co-construction and distortion on social media," Post-Print hal-03097928, HAL.
  16. van Laer, Tom & de Ruyter, Ko & Cox, David, 2013. "A Walk in Customers' Shoes: How Attentional Bias Modification Affects Ownership of Integrity-violating Social Media Posts," Journal of Interactive Marketing, Elsevier, vol. 27(1), pages 14-27.
  17. Kick, Markus, 2015. "Post ≠ Post: An Experimental Study on Corporate Brand Posts on Facebook," EconStor Preprints 182507, ZBW - Leibniz Information Centre for Economics.
  18. Issa, Helmi & Jabbouri, Rachid & Palmer, Mark, 2022. "An artificial intelligence (AI)-readiness and adoption framework for AgriTech firms," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
  19. Acquisti, Alessandro & Spiekermann, Sarah, 2011. "Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay," Journal of Interactive Marketing, Elsevier, vol. 25(4), pages 226-240.
  20. Ivanete Schneider Hahn & Flavia Luciane Scherer & Kenny Basso & Marindia Brachak dos Santos, 2016. "Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation," Brazilian Business Review, Fucape Business School, vol. 13(4), pages 49-71, July.
  21. Melović, Boban & Jocović, Mijat & Dabić, Marina & Vulić, Tamara Backović & Dudic, Branislav, 2020. "The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro," Technology in Society, Elsevier, vol. 63(C).
  22. Jin, Seung-A Annie, 2009. "The Roles of Modality Richness and Involvement in Shopping Behavior in 3D Virtual Stores," Journal of Interactive Marketing, Elsevier, vol. 23(3), pages 234-246.
  23. Kuchmaner, Christina A. & Wiggins, Jennifer & Grimm, Pamela E., 2019. "The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 129-143.
  24. Varadarajan, Rajan & Srinivasan, Raji & Vadakkepatt, Gautham Gopal & Yadav, Manjit S. & Pavlou, Paul A. & Krishnamurthy, Sandeep & Krause, Tom, 2010. "Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 96-110.
  25. Bacile, Todd J. & Ye, Christine & Swilley, Esther, 2014. "From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication," Journal of Interactive Marketing, Elsevier, vol. 28(2), pages 117-133.
  26. Sugathan, Praveen & Ranjan, Kumar Rakesh & Mulky, Avinash G., 2017. "Atypical Shifts Post-failure: Influence of Co-creation on Attribution and Future Motivation to Co-create," Journal of Interactive Marketing, Elsevier, vol. 38(C), pages 64-81.
  27. Patria Laksamana, 2020. "I will Always Follow You: Exploring the Role of Customer Relationship in Social Media Marketing," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 22-28.
  28. Vernuccio, Maria & Ceccotti, Federica, 2015. "Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision," European Management Journal, Elsevier, vol. 33(6), pages 438-449.
  29. Winer, Russell S., 2009. "New Communications Approaches in Marketing: Issues and Research Directions," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 108-117.
  30. Harrigan, Paul & Evers, Uwana & Miles, Morgan P. & Daly, Tim, 2018. "Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent," Journal of Business Research, Elsevier, vol. 88(C), pages 388-396.
  31. Scarpi, Daniele, 2010. "Does Size Matter? An Examination of Small and Large Web-Based Brand Communities," Journal of Interactive Marketing, Elsevier, vol. 24(1), pages 14-21.
  32. Prithwiraj Mukherjee & Souvik Dutta & Arnaud De Bruyn, 2022. "Did clickbait crack the code on virality?," Journal of the Academy of Marketing Science, Springer, vol. 50(3), pages 482-502, May.
  33. Chandrashekaran, Murali & Grewal, Rajdeep & Mehta, Raj, 2010. "Estimating Contagion on the Internet: Evidence from the Diffusion of Digital/Information Products," Journal of Interactive Marketing, Elsevier, vol. 24(1), pages 1-13.
  34. Jia, Lin & Xue, Geng & Fu, Yuwei & Xu, Longjia, 2018. "Factors affecting consumers’ acceptance of e-commerce consumer credit service," International Journal of Information Management, Elsevier, vol. 40(C), pages 103-110.
  35. Labrecque, Lauren I. & vor dem Esche, Jonas & Mathwick, Charla & Novak, Thomas P. & Hofacker, Charles F., 2013. "Consumer Power: Evolution in the Digital Age," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 257-269.
  36. Plangger, Kirk & Montecchi, Matteo, 2020. "Thinking Beyond Privacy Calculus: Investigating Reactions to Customer Surveillance," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 32-44.
  37. Dimitrios K. Nasiopoulos & Dimitrios M. Mastrakoulis & Dimitrios A. Arvanitidis, 2022. "The Contribution of Digital Technology to the Forecasting of Supply Chain Development, in IT Products, Modeling and Simulation of the Problem," Forecasting, MDPI, vol. 4(4), pages 1-19, November.
  38. Issa, Helmi & Jabbouri, Rachid & Palmer, Mark, 2021. "An Artificial Intelligence (Ai)-Readiness and Adoption Framework for Agritech Firms," QBS Working Paper Series 271255, Queen's University Belfast, Queen's Business School.
  39. Steils, Nadia & Obaidalahe, Zakia, 2020. "“Social food”: Food literacy co-construction and distortion on social media," Food Policy, Elsevier, vol. 95(C).
  40. Del Bucchia, Céline & Lancelot Miltgen, Caroline & Russell, Cristel Antonia & Burlat, Claire, 2021. "Empowerment as latent vulnerability in techno-mediated consumption journeys," Journal of Business Research, Elsevier, vol. 124(C), pages 629-651.
  41. Luyao Xie & Edmund W. J. Lee & Vivian W. I. Fong & Kam-Hei Hui & Meiqi Xin & Phoenix K. H. Mo, 2022. "Perceived Information Distortion about COVID-19 Vaccination and Addictive Social Media Use among Social Media Users in Hong Kong: The Moderating Roles of Functional Literacy and Critical Literacy," IJERPH, MDPI, vol. 19(14), pages 1-13, July.
  42. van Noort, Guda & Willemsen, Lotte M., 2012. "Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms," Journal of Interactive Marketing, Elsevier, vol. 26(3), pages 131-140.
  43. Lucia-Palacios, Laura & Pérez-López, Raúl, 2021. "Effects of Home Voice Assistants' Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 41-54.
  44. Schamari, Julia & Schaefers, Tobias, 2015. "Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement," Journal of Interactive Marketing, Elsevier, vol. 30(C), pages 20-33.
  45. Hollebeek, Linda D. & Macky, Keith, 2019. "Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications," Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 27-41.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.