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To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising

Citations

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Cited by:

  1. Hsu, Liwei & Chen, Yen-Jung, 2020. "Neuromarketing, subliminal advertising, and hotel selection: An EEG study," Australasian marketing journal, Elsevier, vol. 28(4), pages 200-208.
  2. Kopalle, Praveen K. & Lehmann, Donald R. & Ramachandran, Divya & Wetzels, Ruud, 2025. "Journal of Business Research Publications 1973–2024: Topics, methodological approaches, data, and analyses conducted," Journal of Business Research, Elsevier, vol. 194(C).
  3. Cabeza-Ramírez, L. Javier & Sánchez-Cañizares, Sandra M. & Santos-Roldán, Luna M. & Fuentes-García, Fernando J., 2022. "Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
  4. Ruan, Yanya & Mezei, József, 2022. "When do AI chatbots lead to higher customer satisfaction than human frontline employees in online shopping assistance? Considering product attribute type," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  5. Ben Grodeck & Philip J. Grossman, 2022. "Thumbs Down for the Thumbs Up Emoji: Experimental Evidence on the Impact of Instantaneous Positive Reinforcement on Charitable Giving," Monash Economics Working Papers 2022-01, Monash University, Department of Economics.
  6. Li, Menglin & Jin, Yufang & Zhang, Jurui & Liu, Raymond, 2022. "Does shape in backgrounds matter? Effects of Shape–Taste congruence on product evaluations," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  7. Aziz Ullah & He Biao & Assad Ullah, 2024. "Unveiling the Nexus Between Crises, Investor Sentiment, and Volatility of Tourism-Related Stocks: Empirical Findings From Pakistan," SAGE Open, , vol. 14(3), pages 21582440241, August.
  8. Almaguer, Jacob & Felix, Reto & Harmeling, Colleen M., 2025. "Emoji marketing: Toward a theory of brand paralinguistics," International Journal of Research in Marketing, Elsevier, vol. 42(1), pages 95-112.
  9. Davide Christian Orazi & Bhoomija Ranjan & Yimin Cheng, 2023. "Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 570-597, May.
  10. Bashirzadeh, Yashar & Mai, Robert & Faure, Corinne, 2022. "How rich is too rich? Visual design elements in digital marketing communications," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 58-76.
  11. Wu, Ruijuan & Chen, Jiuqi & Lu Wang, Cheng & Zhou, Liying, 2022. "The influence of emoji meaning multipleness on perceived online review helpfulness: The mediating role of processing fluency," Journal of Business Research, Elsevier, vol. 141(C), pages 299-307.
  12. Mihlali Maraule & Rodney Duffett & Tudor Edu, 2025. "Modeling emoji online marketing on websites among young consumers: the moderation effect of age," Future Business Journal, Springer, vol. 11(1), pages 1-15, December.
  13. Jungwoo Lee & Cheong Kim & Kun Chang Lee, 2021. "Investigating the Negative Effects of Emojis in Facebook Sponsored Ads for Establishing Sustainable Marketing in Social Media," Sustainability, MDPI, vol. 13(9), pages 1-15, April.
  14. Yashar Bashirzadeh & Robert Mai & Corinne Faure, 2022. "How rich is too rich? Visual design elements in digital marketing communications," Grenoble Ecole de Management (Post-Print) hal-03603041, HAL.
  15. Grodeck, Ben & Grossman, Philip J., 2024. "Instantaneous positive reinforcement does not increase donations: Evidence from online experiments," Journal of Economic Behavior & Organization, Elsevier, vol. 222(C), pages 446-460.
  16. Tan, Fuqiang & Li, Xi & Agarwal, Reeti & Joshi, Yatish & Yaqub, Muhammad Zafar, 2024. "Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  17. Tobias Maiberger & David Schindler & Nicole Koschate-Fischer, 2024. "Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 119-139, January.
  18. Yashar Bashirzadeh & Robert Mai & Corinne Faure, 2022. "How rich is too rich? Visual design elements in digital marketing communications," Post-Print hal-03603041, HAL.
  19. Krishen, Anjala S. & Dwivedi, Yogesh K. & Bindu, N. & Kumar, K. Satheesh, 2021. "A broad overview of interactive digital marketing: A bibliometric network analysis," Journal of Business Research, Elsevier, vol. 131(C), pages 183-195.
  20. Pedro Almeida & Paulo Rita & Diego Costa Pinto & Márcia Herter, 2024. "The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun?," Journal of Brand Management, Palgrave Macmillan, vol. 31(5), pages 543-556, September.
  21. Thompson, Jamie & Igarashi, Reika & Krowinska, Agata & Logan-McFarlane, Ashleigh, 2025. "Is it real or not? construction of meaning and identity in virtual influencer marketing," Journal of Business Research, Elsevier, vol. 194(C).
  22. Boman, Laura & Urumutta Hewage, Ganga S. & Hasford, Jonathan, 2023. "Strength in diversity: How incongruent racial cues enhance consumer preferences toward conservative brands," Journal of Business Research, Elsevier, vol. 168(C).
  23. Ganga S. Urumutta Hewage & Yue Liu & Ze Wang & Huifang Mao, 2021. "Consumer responses toward symmetric versus asymmetric facial expression emojis," Marketing Letters, Springer, vol. 32(2), pages 219-230, June.
  24. Ma, Ruijing & Wang, Weisha, 2021. "Smile or pity? Examine the impact of emoticon valence on customer satisfaction and purchase intention," Journal of Business Research, Elsevier, vol. 134(C), pages 443-456.
  25. Kichan Nam & Jeff Baker & Christopher S. Dutt, 2024. "Does familiarity with the attraction matter? Antecedents of satisfaction with virtual reality for heritage tourism," Information Technology & Tourism, Springer, vol. 26(1), pages 25-57, March.
  26. Chen, Cheih-Ying & Huarng, Kun-Huang & González, Vanessa Izquierdo, 2022. "How creative cute characters affect purchase intention," Journal of Business Research, Elsevier, vol. 142(C), pages 211-220.
  27. Chen, Xuqi & Kassas, Bachir & Gao, Zhifeng, 2021. "Impulsive purchasing in grocery shopping: Do the shopping companions matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
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