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Social media interaction, the university brand and recruitment performance

Citations

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Cited by:

  1. Nguyen, Phan Dinh & Tran, Lobel Trong Thuy & Baker, John, 2021. "Driving university brand value through social media," Technology in Society, Elsevier, vol. 65(C).
  2. Mary Beth Pinto & Arpan Yagnik, 2017. "Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing," Journal of Brand Management, Palgrave Macmillan, vol. 24(1), pages 49-67, January.
  3. Gupta, Manjul & Uz, Irem & Esmaeilzadeh, Pouyan & Noboa, Fabrizio & Mahrous, Abeer A. & Kim, Eojina & Miranda, Graça & Tennant, Vanesa M. & Chung, Sean & Azam, Akbar & Peters, Anicia & Iraj, Hamideh &, 2018. "Do cultural norms affect social network behavior inappropriateness? A global study," Journal of Business Research, Elsevier, vol. 85(C), pages 10-22.
  4. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
  5. Zobi Khan & Yongzhong Yang & Mohsin Shafi & Ruo Yang, 2019. "Role of Social Media Marketing Activities (SMMAs) in Apparel Brands Customer Response: A Moderated Mediation Analysis," Sustainability, MDPI, vol. 11(19), pages 1-19, September.
  6. Gill, Seerat Kaur & Dhir, Amandeep & Singh, Gurparkash & Vrontis, Demetris, 2022. "Transformative Quality in Higher Education Institutions (HEIs): Conceptualisation, scale development and validation," Journal of Business Research, Elsevier, vol. 138(C), pages 275-286.
  7. El Nemar, Sam & Vrontis, Demetris & Thrassou, Alkis, 2020. "An innovative stakeholder framework for the Student-Choice Decision making process," Journal of Business Research, Elsevier, vol. 119(C), pages 339-353.
  8. Stachowiak-Krzyżan Magda, 2019. "Social Media as a Source of Information About Universities Among Candidates for Studies," Marketing of Scientific and Research Organizations, Sciendo, vol. 34(4), pages 65-88, December.
  9. Motta Joana & Barbosa Maria, 2018. "Social Media as a Marketing Tool for European and North American Universities and Colleges," Journal of Intercultural Management, Sciendo, vol. 10(3), pages 125-154, September.
  10. Neszveda, Gábor & Horváth, Zsófia, 2024. "Új szempont a magyar felsőoktatási intézmények teljesítményének mérésében - az egyetemek online láthatósága [Online visibility - A new aspect of measuring the performance of Hungarian higher educat," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 755-790.
  11. Imran Bashir Dar & Muhammad Bashir Khan & Abdul Zahid Khan & Bahaudin G. Mujtaba, 2021. "A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(3), pages 242-261, September.
  12. Li, Lei & Zhang, Jiayang & An, Xun, 2023. "Using social media for efficient brand marketing: An evaluation of Chinese Universities using Bilibili," Socio-Economic Planning Sciences, Elsevier, vol. 88(C).
  13. Omar SALEM, 2020. "Social Media Marketing In Higher Education Institutions," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 23, pages 191-196, August.
  14. Victoria-Sophie Osburg & Vignesh Yoganathan & Boris Bartikowski & Hongfei Liu & Micha Strack, 2020. "Effects of Ethical Certification and Ethical eWoM on Talent Attraction," Journal of Business Ethics, Springer, vol. 164(3), pages 535-548, July.
  15. Snelson-Powell, Annie C. & Grosvold, Johanne & Millington, Andrew I., 2020. "Organizational hypocrisy in business schools with sustainability commitments: The drivers of talk-action inconsistency," Journal of Business Research, Elsevier, vol. 114(C), pages 408-420.
  16. Magdalena Danilet & Claudia Stoian (Bobâlca), 2017. "Using Zmet For Investigating The Role Of Social Media In The Employment Process," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 19, pages 9-32, June.
  17. Hu, Miao & Chen, Jie & Chen, Qimei & He, Wei, 2020. "It pays off to be authentic: An examination of direct versus indirect brand mentions on social media," Journal of Business Research, Elsevier, vol. 117(C), pages 19-28.
  18. Jose Luis Matarranz & Jesús García-Madariaga & Marisol Carvajal, 2024. "Approach to the sense of belonging: construct for the marketing of entrepreneurships in higher education," International Entrepreneurship and Management Journal, Springer, vol. 20(3), pages 2187-2207, September.
  19. Elena Gori & Alberto Romolini & Silvia Fissi & Marco Contri, 2020. "Toward the Dissemination of Sustainability Issues through Social Media in the Higher Education Sector: Evidence from an Italian Case," Sustainability, MDPI, vol. 12(11), pages 1-14, June.
  20. Yuan Liu & Tingjie Ma, 2022. "University trademarks: strategies of top Chinese universities," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-18, December.
  21. Han, Myat Su & Zhang, Yiwen & Liu, Cinnie, 2025. "How do two facets of social media interaction shape waste sorting behaviour? Empirical evidence from Beijing, China," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
  22. Barhorst, Jennifer B. & Wilson, Alan & Brooks, Joshua, 2020. "Negative tweets and their impact on likelihood to recommend," Journal of Business Research, Elsevier, vol. 117(C), pages 727-739.
  23. Alejandro Quiroz Flores & Farhana Liza & Husam Quteineh & Barbara Czarnecka, 2021. "Variation in the timing of Covid-19 communication across universities in the UK," PLOS ONE, Public Library of Science, vol. 16(2), pages 1-25, February.
  24. Tran, Hai-Anh & Farrell, Andrew & Evanschitzky, Heiner & Nguyen, Bach & Ackfeldt, Anna-Lena, 2024. "Using affective content to promote high-involvement services on social media," Journal of Business Research, Elsevier, vol. 179(C).
  25. Hulya Bakirtas & Vildan Gulpinar Demirci, 2022. "A structural evaluation of university identification," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(3), pages 507-531, September.
  26. Benedetta Esposito & Maria Rosaria Sessa & Daniela Sica & Ornella Malandrino, 2021. "Corporate Social Responsibility Engagement through Social Media. Evidence from the University of Salerno," Administrative Sciences, MDPI, vol. 11(4), pages 1-15, December.
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