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Relationship marketing in the not-for-profit sector: an extension and application of the commitment-trust theory

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Cited by:

  1. Minguez, Ana & Javier Sese, F., 2022. "Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits," Journal of Business Research, Elsevier, vol. 148(C), pages 356-367.
  2. Andrew Robson & David Hart, 2019. "The post-Brexit donor: segmenting the UK charitable marketplace using political attitudes and national identity," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 313-334, December.
  3. Anne Abraham, 2007. "Tsunami Swamps Aid Agency Accountability: Government Waives Requirements," Australian Accounting Review, CPA Australia, vol. 17(41), pages 4-12, March.
  4. Pham Ngoc Thuy & Le Nguyen Hau & Felicitas Evangelista, 2016. "Service value and switching barriers: a personal values perspective," The Service Industries Journal, Taylor & Francis Journals, vol. 36(3-4), pages 142-162, February.
  5. Fregidou-Malama, Maria & Hyder, Akmal S., 2021. "Multilevel trust in international marketing of healthcare services: A five-country comparative study," International Business Review, Elsevier, vol. 30(6).
  6. W. Cai & F.H.J. Polzin & F.C. Stam, 2019. "Crowdfunding and Social Capital: A Systematic Literature Review," Working Papers 19-05, Utrecht School of Economics.
  7. Rameshwar Dubey & Nezih Altay & Constantin Blome, 2019. "Swift trust and commitment: The missing links for humanitarian supply chain coordination?," Annals of Operations Research, Springer, vol. 283(1), pages 159-177, December.
  8. Tanti Handriana & Basu Swastha Dharmmesta & Bernardinus Maria Purwanto, 2015. "The Role Of Relationship Investment In Relationship Marketing In Nonprofit Organizations," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(2), pages 53-65.
  9. Guillaume Plaisance, 2023. "Governing a union's external stakeholders: A prioritization method based on relationship quality and perceived impact," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 94(1), pages 75-108, March.
  10. Shiruo Fei & Chanho Kwon & Changhyun Jin, 2021. "The Role of Corporate Ethical Management on Trade Relationship Trust and Commitment: B2B," Sustainability, MDPI, vol. 13(9), pages 1-18, May.
  11. Nasim Khoshbahar Azar & Hormoz Mehrani, 2017. "The Effect of Relationship Marketing Orientation on Brand Equity (Case Study: Privileged Branches of Sepah Bank in Tehran)," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 153-163.
  12. James Agyei & Shaorong Sun & Eugene Abrokwah & Emmanuel Kofi Penney & Richmond Ofori-Boafo, 2020. "Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana," SAGE Open, , vol. 10(1), pages 21582440198, January.
  13. Ýrem Eren-Erdoðmuþ & A. Müge Yalçýn & Aichurek Bopieva, 2012. "Revisiting Relationship Marketing in Emerging Markets: The Case of Turkish Exportes," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 26(1), pages 81-101.
  14. Wu, Jyh-Jeng & Chen, Ying-Hueih & Chung, Yu-Shuo, 2010. "Trust factors influencing virtual community members: A study of transaction communities," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1025-1032, September.
  15. Barroso-Méndez, María Jesús & Galera-Casquet, Clementina & Seitanidi, Maria May & Valero-Amaro, Víctor, 2016. "Cross-sector social partnership success: A process perspective on the role of relational factors," European Management Journal, Elsevier, vol. 34(6), pages 674-685.
  16. Shin, Jae Ik & Chung, Ki Han & Oh, Jae Sin & Lee, Chang Won, 2013. "The effect of site quality on repurchase intention in Internet shopping through mediating variables: The case of university students in South Korea," International Journal of Information Management, Elsevier, vol. 33(3), pages 453-463.
  17. Luai Jraisat & Mohannad Jreissat & Arvind Upadhyay & Farhana Sajjad & Krishna Chandra Balodi, 2022. "Paradox of strategic partnerships for sustainable value chains: Perspectives of not‐for‐profit actors," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3491-3508, November.
  18. Junjuan Du, 2022. "Project Attribute Information and Initiator’s Commitment in Crowdfunding Message Strategy: An Empirical Investigation of Financing Performance in Agri-Food Crowdfunding," Sustainability, MDPI, vol. 14(19), pages 1-18, October.
  19. Enrique Carlos Bianchi & Gaspar Gracia Daponte & Leticia Pirard, 2021. "The impact of cause-related marketing campaigns on the reputation of corporations and NGOs," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(2), pages 187-205, June.
  20. Yusuf Ersoy & Ali Tehci, 2023. "Relationship marketing orientation in healthcare organisations with the AHP method," Operations Research and Decisions, Wroclaw University of Science and Technology, Faculty of Management, vol. 33(1), pages 35-45.
  21. Sheena Lovia Boateng & Bedman Narteh, 2016. "Online relationship marketing and affective customer commitment – The mediating role of trust," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(2), pages 127-140, June.
  22. Andreea-Angela ?EULEAN (VON?EA), 2019. "Cause-Related Marketing Under The Lens Of Fundraising Methods," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(2), pages 5-13, June.
  23. C. Bhattacharya & Daniel Korschun & Sankar Sen, 2009. "Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives," Journal of Business Ethics, Springer, vol. 85(2), pages 257-272, April.
  24. María Jesús Barroso-Méndez & Clementina Galera-Casquet & Víctor Valero-Amaro & María Teresa Nevado-Gil, 2019. "Antecedents of Relationship Learning in Business-Non-Profit Organization Collaboration Agreements," Sustainability, MDPI, vol. 12(1), pages 1-19, December.
  25. Naskrent, Julia & Siebelt, Philipp, 2010. "Spenderbindung – Behavioristische Einflussgrößen und Implikationen für Nonprofit-Organisationen," ZögU - Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 33(4), pages 381-402.
  26. Tsao, Wen-Yu, 2014. "Enhancing competitive advantages: The contribution of mediator and moderator on stickiness in the LINE," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 933-941.
  27. Jing Yu & Changjun Jiang & Xiaohong Zhuang & Sanggyun Na & Zongmin Cui, 2020. "The Formation Mechanism of Consumer Perceived Corporate Social Responsibility Authenticity: An Empirical Study of Chinese Consumers," Sustainability, MDPI, vol. 12(6), pages 1-22, March.
  28. Sharma, Kavita & Licsandru, Tana Cristina & Gupta, Suraksha & Aggarwal, Swati & Kanungo, Rama, 2020. "An investigation into corporate trust and its linkages," Journal of Business Research, Elsevier, vol. 117(C), pages 806-824.
  29. Sehrish Ilyas & Mattiullah Butt & Fouzia Ashfaq & Daniela Acquadro Maran, 2020. "Drivers for Non-Profits’ Success: Volunteer Engagement and Financial Sustainability Practices through the Resource Dependence Theory," Economies, MDPI, vol. 8(4), pages 1-17, November.
  30. Moon, Sangkil & Azizi, Kathryn, 2013. "Finding Donors by Relationship Fundraising," Journal of Interactive Marketing, Elsevier, vol. 27(2), pages 112-129.
  31. Takata, Hidesuke, 2016. "Effects of industry forces, market orientation, and marketing capabilities on business performance: An empirical analysis of Japanese manufacturers from 2009 to 2011," Journal of Business Research, Elsevier, vol. 69(12), pages 5611-5619.
  32. Hoffmann, Arvid O.I. & Pennings, Joost M.E. & Wies, Simone, 2011. "Relationship marketing's role in managing the firm-investor dyad," Journal of Business Research, Elsevier, vol. 64(8), pages 896-903, August.
  33. Xiaocong Yang & Kai Zhao & Xiaobo Tao & Eric Shiu, 2019. "Developing and Validating a Theory-Based Model of Crowdfunding Investment Intention—Perspectives from Social Exchange Theory and Customer Value Perspective," Sustainability, MDPI, vol. 11(9), pages 1-18, May.
  34. María Sanzo & Luis Álvarez & Marta Rey & Nuria García, 2015. "Business–nonprofit partnerships: a new form of collaboration in a corporate responsibility and social innovation context," Service Business, Springer;Pan-Pacific Business Association, vol. 9(4), pages 611-636, December.
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